Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing 119

Content Marketing Transform User-Generated Marketing 119

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Buffer Marketing

NOVEMBER 14, 2024

💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice. As long as you’re clever with your tweaks, content repurposing can save you loads of time and energy. 

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.  

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 98

Social Media Marketing Non-Profit User-Generated Marketing 98

Neil Patel

JANUARY 12, 2021

Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads. With Boomerang, you can continue to create videos and give your market the visual content they enjoy. Conclusion.

Social Media Marketing 117

Social Media Marketing Marketing Marketers Energy 117

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 108

Influencer Marketing Food User-Generated Affiliate Marketing 108

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients.

Analytics 109

Analytics User-Generated Social Media Marketing Management 109

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Buffer Marketing

FEBRUARY 4, 2025

Team plan starts at $25/month per user. Starter Plan: $5 per user/month (billed annually) Plus Plan: $7 per user/month (billed annually) AudioPen Best for turning spoken thoughts into structured text. This means you can generate new content or make seamless corrections to your recordings without re-recording.

Transform 96

Transform Price User-Generated Product 96

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022.

SEO 110

SEO Real Estate User-Generated Promotion 110

Buffer Marketing

MARCH 6, 2025

Yes, Instagram is a visual social media platform , but your caption carries more weight in the Instagram algorithm than you think.    A strong visual can catch users' attention, but carefully thought-out Instagram captions can do more heavy lifting when it comes to growing your following on Instagram. Sound good?

Food 106

Food User-Generated Energy Social Media Marketing 106

Jeff Bullas

FEBRUARY 6, 2023

When a company uses the liking method, you’ll give them information on your target audience and the type of users you want to attract. Then they’ll “like” photos on your behalf posted by those users. Organic growth means the number of users who find your profile without boosted distribution.)

User-Generated 305

User-Generated Management Price Energy 305

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Hubspot Marketing

NOVEMBER 13, 2023

“If you're working with a tight budget, make sure that you have clear measurable KPIs and stop yourself from thinking of ways to grow the product from a paid perspective outside of the budget you have to spend,” says Dréa Hudson, Head of New Media Growth at HubSpot. In seconds, I got ready-to-use landing page copy.

User-Generated 138

User-Generated Energy Promotion Advertisers 138

Marketing Insider Group

SEPTEMBER 20, 2021

There are so many social platforms, and new ones are popping up every single day. It can be a genuine challenge to choose where to spend your time and energy. Businesses often get started on social media with a burst of energy but quickly fizzle and fade upon a lack of community interest and growth.

B2C 144

B2C Energy Thought Leadership User-Generated 144

Buffer Marketing

APRIL 24, 2024

In this article, we'll explore the unique characteristics of organic and paid social media, how they complement each other, and why incorporating both into your social media strategy is essential for achieving your business goals. What is organic social media?

User-Generated 127

User-Generated Health Social Media Marketing Thought Leadership 127

Buffer Marketing

JUNE 26, 2024

Buffer's AI Assistant : Creating enough content for your LinkedIn (plus any other social media where you might be publishing) can be overwhelming, which is where our AI Assistant can help. The platform's integration with LinkedIn helps users navigate professional relationships more smoothly. per month.

Energy 121

Energy User-Generated Price Communications 121

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

User-Generated 118

User-Generated eCommerce Social Media Marketing Communications 118

Buffer Marketing

NOVEMBER 29, 2022

Do a social swap and have an influencer take over your social account for a day 🔄 Instagram Stories Takeover alert. ✨ Tune in to our Instagram Stories right now to hear @bbooks3 , owner of @homemadesocial , share her top tips for avoiding burnout as a social media marketer.

Transform 140

Transform Energy Social Media Marketing User-Generated 140

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Hootsuite

DECEMBER 14, 2021

The world’s 7th biggest social media app has certainly come a long way in just 5 years. TikTok is now proudly home to over 1 billion users and harbors some of the highest-grossing social media stars on the planet. It’s no surprise that users are doing what they can to become its next big thing.

Food 145

Food User-Generated Energy Social Media Marketing 145

Sprout Social

DECEMBER 27, 2023

Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Especially for your Facebook marketing strategy —the platform giant with almost 3 billion monthly users. Our AI Assist tool generates options for your post text and tone.

Branding 134

Branding Analytics Social Media Marketing User-Generated 134

Search Engine Land

SEPTEMBER 15, 2023

If your business doesn’t have an established social presence yet, look to your competitors: What channels do they have the most success with, and how do they interact with users on those channels? Leverage your coworkers: You may be a one-person marketing team, but expanding your share of voice doesn’t need to be a solo effort.

Personalized Marketing 131

Personalized Marketing Marketing Marketers Energy 131

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Augmented reality (AR) uses computer-generated effects to augment the reality we perceive with our own eyes and ears. All social platforms offer space to write a bio.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hubspot Marketing

OCTOBER 17, 2022

Believe it or not, TikTok users aren't opposed to ads — they just have high expectations for them. Tiktok is quirky by nature, and marketers find success when they're willing to get creative and silly. They help users find relevant videos and connect with those who share the same interests. Kung Fu Tea. Crystal Clear - Clearly.

Gen Z 135

Gen Z Entertainment User-Generated Energy 135

Sprout Social

DECEMBER 12, 2023

To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2024. Embed AI into team rituals and processes In 2023, democratized access to AI models forever changed social media marketing.

Influencer Marketing 144

Influencer Marketing Customer loyalty Transform Marketing 144

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. They use more energy over a shorter time and yield results and insights fast. Instagram’s 1.28 hours per month on the platform.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Buffer Marketing

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

User-Generated 98

User-Generated Social Media Marketing Energy Market Research 98

Search Engine Land

FEBRUARY 12, 2024

Combine these AI-generated recommendations with human creativity, and you will have fresh and accurate content that retains your brand’s unique voice. This article will guide you through using generative AI effectively to update old content, helping you maintain relevance in an ever-changing online environment.

User-Generated 121

User-Generated Whitepaper SEO Energy 121

Sachs Marketing Group

AUGUST 26, 2022

But what are the benefits of multichannel marketing, and why is it so effective? In this article, we’ll explore the benefits of multichannel marketing and how you can combine search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising to reach more customers and increase sales for your business.

SEO 98

SEO Energy Advertising Advertisers 98

Neil Patel

JANUARY 6, 2021

Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. Should you devote your time and energy to on-page SEO ? Both B2B and B2C marketers want more search leads, because they result in 8.5X A slow page frustrates users and ultimately discourage people from buying your product.

SEO 145

SEO User-Generated B2C Analytics 145

Buffer Marketing

APRIL 11, 2024

  Unlike software, your staff, board members, interns, and volunteers have finite attention, energy, and emotion. You risk asking for too much time from your talented, generous people, who may eventually switch off their “yes” in favor of a less demanding role. Make social media collaboration faster and easier.

Energy 123

Energy Marketing Marketers Direct Mail 123

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Hootsuite

FEBRUARY 6, 2023

Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. Since social is an important tool for brand and purchase research , this can have a direct impact on your sales. What is content moderation?

Pharmaceutical 140

Pharmaceutical User-Generated Energy Management 140

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Big Up’s (feat.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145