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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

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Nature’s inspiration for transforming your marketing plan

Martech

The innovation and learning that emerges from the top layer drives commerce’s energy. The post Nature’s inspiration for transforming your marketing plan appeared first on MarTech. Commerce’s role to is resource the other layers — above and below. The annual plan continues to distribute the funds to the overall marketing budget.

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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Writing a book takes a monumental investment of time, energy, and resources. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. Cross-functional alignment is critical for marketing transformation. Pillar 3: Measuring and Reporting.

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AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies

Hubspot Marketing

In a recent Marketing Against the Grain episode , Kieran and I break down what AI CRO is, key areas where it’s transforming marketing, and advice for integrating it into your marketing strategy. For example, Kieran and I often discuss how Dietrich Mateschitz, founder of Red Bull, turned an energy drink into a $16 billion empire.

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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

They are one of the leading organizations in the field of AI research, and its work has the potential to revolutionize many areas of society, from healthcare and education to transportation and energy. In 2023, marketing and the marketing profession will be transformed. AI has been unleashed in a massive and practical way.

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Six Tips for Using A/B Testing to Transform Your Marketing Messaging

Trade Press Services Newsletter

No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. The post Six Tips for Using A/B Testing to Transform Your Marketing Messaging appeared first on Trade Press Services. It can be used to evaluate anything from email copy to website content.

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