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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumptioncomparable to the carbon emissions of the airline industry. Advertising is no exception.

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Voice agents will change how you think about your brand and your website

Martech

As more people turn to generative AI to conduct searches, the familiar game of search engine optimization (SEO) is changing to accommodate whats called zero-click search, where web users dont have to click on a search result to get an answer to their query. But the way people look for information about brands is changing yet again.

Transform 127
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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. It cannot read your mind.

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How live social shopping is driving brand results

Sprout Social

52% of European and 64% of Latin American users attend live shopping events at least once a month. You need someone who is high energy, comfortable on camera, knows the products inside and out and wont be easily fazed by potential technical or on-air issues. Forty-three percent of U.S., How does live social shopping work?

Branding 122
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AI-powered martech news and releases: July 25

Martech

Running a virtual version of the Olympic venues to track energy use. It combines AI personalization with exclusive channels to reach users and allows editorial teams to personalize the reader experience across their site. AnyAI , a new video platform, lets users create high-quality videos from text input. Processing.

B2C 112
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How to Get More Google Reviews: 9 Proven Tips

Backlinko

Share Your Google Review Link Share your Google review link everywhere users may see it so they can easily leave you a review. Alternatively, use Semrushs free Google review link generator. Once youve selected your business, the tool will generate short and long Google review links for it. Thank you so much!

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

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