Sprout Social

APRIL 8, 2025

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing.

Branding 111

Branding Tentpole Entertainment Transform 111

Martech

OCTOBER 18, 2024

I asked for feedback on the FABs my custom “marketing strategist” GPT and I had created for a campaign marketing a mail-order barbeque sampler that serves eight for holiday entertaining. Sarah liked most of them — but she had four suggestions for improvement. Some of her feedback was not helpful.

Copywriting 134

Copywriting Entertainment Marketing Marketers 134

Martech

JANUARY 23, 2025

They are part baseball team, part traveling circus and 100% entertainment. We struck up a conversation with Kara Heater, Director of Marketing for the Savannah Bananas, to talk about how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never seen the team play in person.

Entertainment 126

Entertainment Marketing Marketers Product 126

Martech

DECEMBER 18, 2024

Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. Those that do are likely to achieve better brand awareness and recall.

Gen Z 106

Gen Z Transform Health Entertainment 106

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For entertainment queries, AI Overviews fell from 14% to nearly 0%. However, there was also a slight increase in AI Overviews in mid-June before the big drop. For education queries, AI Overviews dropped from 26% to 13%.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Jeff Bullas

FEBRUARY 19, 2023

Nowadays, brands, especially entertainers, are leveraging social media more. As large gatherings have ceased, entertainers are allocating more resources into other channels to reach their audiences. That’s why it is important to plan marketing strategies and tactics that will create new opportunities for your business.

Entertainment 348

Entertainment Communications Health Product 348

Sprout Social

JANUARY 24, 2025

Social entertainment UK audiences crave engaging and fun content from brands. Want to up your brands entertainment factor? This approach not only entertains but also builds a strong, loyal community around the brand. This responsiveness builds loyalty and enhances their reputation. A great example of this is Greggs.

Entertainment 108

Entertainment Transform Social Media Marketing Health 108

Hubspot Marketing

OCTOBER 18, 2024

Entertainment/Speaker Fees Marketers spend 15% of an event budget on average on speakers and entertainment. Be sure to budget an honorarium and possibly accommodations for your keynote speakers and consider whether you’ll book a band or other entertainment to set the mood.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Aspiration Marketing

DECEMBER 11, 2024

Over the last decade, YouTube has evolved far beyond a platform for entertainment; it's now a powerhouse for brand building, audience engagement, and lead generation. But with billions of videos vying for attention, how can you ensure yours stands out? That's where strategic video ranking comes in.

Entertainment 264

Entertainment Branding Social Media Marketing Digital Marketing 264

Aspiration Marketing

JULY 25, 2024

But how did podcasts become the go-to entertainment and information source they are today? Podcasts have become popular in recent years, offering a universe of content accessible anytime, anywhere.

Entertainment 260

Entertainment Content Marketing Marketers Marketing 260

Hubspot Marketing

JULY 11, 2024

While the real-time integration of AI was the entertaining (and unpredictable) highlight of the episode, ChatGPT provided several suggestions to improve our marketing approaches by tapping into our brand’s audience and community. Not bad for a software that's almost 40 years old. Curate unexpected user experiences.

Transform 108

Transform Outbound Marketing Entertainment Inbound Marketing 108

Search Engine Land

AUGUST 23, 2024

Here are some categories where Perplexity ads will appear: Arts and entertainment. AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” ” Ad categories. Food and beverage Health. Technology. “These ads will be accompanied by text that highlights their products,” Adweek reported.

Finance 104

Finance Food Entertainment Health 104

Marketing Insider Group

JANUARY 21, 2025

Creating actionable, informative, or entertaining content with a clear structure will keep readers engaged and coming back for more. Readers are more likely to share actionable, informative, or entertaining content because it provides value to them and their networks.

Entertainment 113

Entertainment Analytics Place Management 113

Martech

JANUARY 3, 2025

Focus on high-impact areas: Discounted food and beverage rates, complimentary airport transfers, entertainment choices and internet bandwidth deals. However, leading user conferences often invest a third of the budget or more in production. . Savings here can be redirected to enhance content capture and production quality.

Logistics 120

Logistics Food Entertainment Finance 120

Martech

NOVEMBER 4, 2024

They want to be engaged and entertained. They expect digital-first and mobile-first communications. They have scant patience for salespeople. They’d rather buy the way they buy from Amazon. They want video.

B2C 134

B2C Whitepaper Marketing Marketers 134

Martech

DECEMBER 4, 2024

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert. 6 things to look for.

B2C 120

B2C CMO Entertainment Influencer Marketing 120

The LeadG2 Blog

JULY 23, 2024

Not only is it one of the most popular ways to consume educational or entertaining audio content, but the number of Americans who listen to podcasts has substantially increased over the last decade. Audio content has been trending since.well, forever! Podcasting is the most prevalent form of audio content today.

Entertainment 111

Entertainment Education Promotion Management 111

Marketing Insider Group

SEPTEMBER 16, 2024

This creativity allows humans to generate content that informs, inspires, entertains, and moves audiences in ways that AI struggles to replicate. Humans can infuse content with nuance, originality, and emotional depth, crafting stories, images, and ideas that appeal to the reader on a personal level.

Transform 129

Transform Entertainment SEO Branding 129

Hootsuite

MARCH 21, 2025

Use Reels to entertain and sell While nearly half (44%) of Instagram users say they use the app to look at product reviews and recommendations, 86% say they use Instagram because its entertaining. In order to build relationships that drive Instagram sales, you need to focus on providing solid entertainment value for your audience.

eCommerce 103

eCommerce User-Generated Shoppers Entertainment 103

Martech

AUGUST 15, 2024

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. “Perception is everything. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

Finance 121

Finance Customer loyalty Entertainment Price 121

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Jeff Bullas

JANUARY 16, 2023

Create entertaining or informative content. Viewers on YouTube want to be entertained or informed about a topic, don’t create boring content and expect to grow interest in your brand. If you try to compete for attention in generic categories it will be extremely hard to gain traction. Follow best practice video search optimization.

Entertainment 332

Entertainment User-Generated Price Promotion 332

SocialPilot

DECEMBER 18, 2024

Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. potential new followers) with entertaining clips and catchy music. Reels: Reels have their own tab on the app.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Martech

FEBRUARY 3, 2025

Advertisers leverage this by creating memorable, entertaining commercials that often become part of the cultural conversation. Effectiveness of Super Bowl ads Conventional wisdom suggests Super Bowl ads are highly effective for increasing brand awareness and driving sales.

Transform 114

Transform Price Entertainment Advertising 114

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports.

SEO 98

SEO Content Marketing Entertainment PR 98

Aspiration Marketing

APRIL 6, 2023

They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation. Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise.

Entertainment 246

Entertainment Education Promotion Branding 246

SmartBrief - Marketing

DECEMBER 18, 2024

Create culturally relevant messaging: Craft campaigns that align with cultural insights, addressing the topics that matter most to this demographic, from policy and health to lifestyle and entertainment.

Gen Z 97

Gen Z Millennials Health Entertainment 97

Hootsuite

JANUARY 10, 2025

Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. H&R Block , for example, doesnt just post useful tax-filing tips it also shares relatable memes that keep its audience entertained.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Marketing Insider Group

DECEMBER 3, 2024

Valuable content that informs, entertains, or solves a problem is more likely to be shared, helping expand your reach. “Valuable content” is anything that informs, entertains, or solves a problem for your audience. Sharing drives natural reach and attracts more followers.

Entertainment 110

Entertainment User-Generated Analytics Promotion 110

Martech

JANUARY 21, 2025

Just as the “triple threat” sets the gold standard in entertainment, the Positionless Marketer is becoming the benchmark for marketing excellence. The Positionless Marketer is uniquely equipped to leverage these trends, balancing creativity with data insights and operational efficiency.

Transform 115

Transform Copywriting Entertainment Marketing 115

Martech

AUGUST 5, 2024

Companies have been paying for characters to use their products since radio was the entertainment source. I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. Sometimes it is subtle, while other times, it is obvious or clunky.

Product 127

Product User-Generated Price Entertainment 127

Hubspot Marketing

FEBRUARY 18, 2025

Our tone was conversational, relatable, and slightly witty, but the degree of entertainment varied depending on the audience. For example, the daily newsletter is about 60% information and 40% entertainment because we knew our readers were seeking business news but appreciated a light, engaging delivery.

Entertainment 92

Entertainment Key Performance Indicator Retail Finance 92

Hubspot Marketing

JULY 15, 2024

According to Finley, community managers “carve out dedicated spaces that folks can lean into for inspiration, advice, entertainment, and more.” And all this occurs while raising brand awareness. So, now that you know the perks of hiring a community manager, you just need to find one.

Management 118

Management Finance Communications Entertainment 118

Buffer Marketing

SEPTEMBER 11, 2024

They’re not there for entertainment — they’ve logged on to level up their careers.    Whenever you create something on LinkedIn, it’s helpful to keep that in mind.   Just like other social media platforms, you only have a couple of seconds to stop the scroll in the LinkedIn home feed.

Entertainment 127

Entertainment Education Communications Branding 127

Hubspot Marketing

MARCH 26, 2025

And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Incorporate entertaining live video. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Jeff Bullas

JANUARY 18, 2023

TikTok offers users a unique opportunity to connect directly with your target audience through short videos and creative entertainment. Know your target audience: Know who your target audience is, know what kind of content does well with that group, and know what kind of content is entertaining and valuable.

Entertainment 314

Entertainment User-Generated Energy Price 314

Jeff Bullas

MARCH 1, 2023

Even the biggest news and entertainment sites can be bogged down by excessive traffic after breaking a big announcement, and your site is no different. The exit traffic from MySpace, on the other hand, was primarily focused on celebrities/entertainment (23%) and video games (28%), with little interest in news.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211