Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." With that said, are content like audio chat rooms worth it for marketers? Twitter Spaces and Clubhouse are not very popular among Gen Z.

Gen Z 132

Gen Z Influencer Marketing Entertainment Marketers 132

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

Gen Z 96

Gen Z Millennials Health Entertainment 96

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. TikTokMadeMeBuyIt).

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

illumin

AUGUST 27, 2024

This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. YouTube influencer statistics Considering working with influencers on YouTube?

Gen Z 99

Gen Z User-Generated Marketers Marketing 99

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. Marketers should focus predominantly on the 2534 age group.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

FEBRUARY 28, 2025

The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Hubspot Marketing

JANUARY 19, 2024

Creators Comparing influencers and creators is like comparing squares and rectangles. Not every creator is an influencer, but all influencers are creators. Content creators are individuals who craft media to entertain or educate viewers. So, how can you reach a generation that wants nothing to do with advertisements?

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

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Gen Z Millennials Branding Transform 133

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Sprout Social

JANUARY 30, 2025

…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

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CMO Gen Z Thought Leadership Entertainment 95

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

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Influencer Marketing Gen Z Marketers Marketing 97

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

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Influencer Marketing Gen Z Branding Fashion 95

Hootsuite

OCTOBER 18, 2024

If they’re using influencer marketing, how much engagement do those campaigns earn them? 44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. It’s time to learn. Is your content providing value?

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketers Marketing 111

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Does your audience prefer informational content, entertaining content, or a mix of both?

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 68

Gen Z User-Generated Marketers Marketing 68

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. That sure is a lot of people!

Gen Z 127

Gen Z Marketers Marketing User-Generated 127

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As a consumer, I love how effortless shopping can now be.

Gen Z 135

Gen Z Inbound Marketing User-Generated Entertainment 135

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 123

Gen Z Food Influencer Marketing Marketers 123

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

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Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

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Gen Z Entertainment Transform User-Generated 139

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Other choices include entertaining or funny stories, sports, fashion and beauty.

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Gen Z Branding Fashion Food 130

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. According to Influencer Marketing Hub , since 2020, venture capitalists have invested $800 million into creator economy startups. Content is here to stay (and so are content creators).

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Gen Z Entertainment Millennials Advertisers 145

Sprout Social

MARCH 31, 2022

Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Product shout-outs and recommendations are fair game, granted whatever you post is loaded with entertainment value. There’s arguably no better place to see brands flex their creativity. Availability.

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Gen Z Entertainment Law Fashion 140

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Collaborate with TikTok influencers.

Entertainment 144

Entertainment Gen Z User-Generated Transform 144

Hootsuite

OCTOBER 30, 2019

And also: great entertainment ). Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By That said, Gen Z is still much more likely to be using YouTube, Facebook, Instagram and Snapchat. Twitter is definitely more popular with Gen Z than Reddit, WhatsApp, LinkedIn, and Pinterest.

Gen Z 112

Gen Z Marketers Marketing Entertainment 112

Hubspot Marketing

MAY 31, 2024

Second, the best native ads offer value-based content designed to be entertaining or informative for the user, rather than pushing a product. When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad.

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Advertising Advertisers Gen Z Inbound Marketing 106

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? SHEINpartner.

Gen Z 110

Gen Z Influencer Marketing Entertainment Marketers 110

Sprout Social

JULY 13, 2022

Georgia Porch, Social Media and Influencer Marketing Manager at Missguided , notes that when brands ditch customer service basics, it impacts more than just social strategies. Gen Z is turning to TikTok for entertainment. On one hand, consumers are more likely to seek out connection with your brand.

Gen Z 129

Gen Z Entertainment Social Media Marketing Shipping 129

Buffer Marketing

JULY 28, 2024

A good example is Wendy's Facebook marketing strategy. It gets a ton of engagement because their audience responds to entertaining content. 💡 Learn more : A Straightforward Approach to User Generated Content that Connects Why do user-generated content, memes, and questions work on Facebook?

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Businesses Grow

OCTOBER 10, 2022

The majority of content creators are Gen Z or millennials. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions. Most of the top Instagram or TikTok stars haven’t had any formal training in art, music, or dance.

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Gen Z Transform Millennials Entertainment 130

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. She uploads past episodes on YouTube for creators who can’t make the live chats. 

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Gen Z Branding Influencer Marketing Fashion 118