Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. However, not every creator crafts content to promote a brand or generate income.

Gen Z 134

Gen Z Influencer Marketing PR Promotion 134

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 128

Gen Z Branding Millennials Transform 128

Hubspot Marketing

APRIL 5, 2024

If your live stream is engaging and entertaining, viewers will want to follow your account to tune in for more. All of this keeps your audience entertained and will attract followers. Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. Increase sales. of TikTok's users.

Gen Z 122

Gen Z Millennials Entertainment Manufacturing 122

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As a consumer, I love how effortless shopping can now be.

Gen Z 135

Gen Z Inbound Marketing User-Generated Entertainment 135

Hubspot Marketing

NOVEMBER 21, 2022

We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. They aren’t loyal to brands. trillion impressions.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Hubspot Marketing

OCTOBER 17, 2022

The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. Promoted Music - DoorDash - Driver. The ad uses a Gen Z narrator to appeal to a similar demographic. Promoted Music - covergirl. Be your own boss. ? First, the message. Second, the delivery. Back to You.

Gen Z 134

Gen Z Entertainment User-Generated Energy 134

Hubspot Marketing

JUNE 28, 2022

In addition, social media allows you to: Drive more traffic to your website and generate leads. Promote products and services. According to our 2022 social media marketing research , small businesses are prioritizing Facebook and YouTube in 2022 (even though they report that Facebook and Instagram generate the highest quality leads).

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In In the U.S., What does this mean for marketers? Some would argue slowly, but it’s definitely happening.

Gen Z 124

Gen Z Fashion Entertainment Marketers 124

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Use the principle of "entertainment-first". Remember that TikTok is an entertainment platform first and foremost. In preparation for It Gets Better Project's organic TikTok campaign promoting the "50 States.

Gen Z 115

Gen Z Entertainment Non-Profit Millennials 115

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson. Case study: Mecca. Case study: Samsung.

Gen Z 124

Gen Z Transform Retail Entertainment 124

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Promote New Videos on Social.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. Let’s get started. Moreover, 47.4%

Entertainment 140

Entertainment User-Generated Gen Z Transform 140

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok. Get creative with TikTok.

Gen Z 141

Gen Z Entertainment Branding Analytics 141

Hootsuite

FEBRUARY 1, 2022

The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos. Typically, a creator will promote the brand on a live stream to their audience. For example, if you’re looking to promote a new caffeine drink, working with a video game streamer makes perfect sense.

Gen Z 115

Gen Z Food Influencer Marketing Marketers 115

Hubspot Marketing

MAY 16, 2023

A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. While users can still post photos to Instagram, the platform mainly promotes Reels and video stories. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. With over 2.5 of its daily users aged between 13 and 24.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Hootsuite

MAY 31, 2022

This is likely thanks to the platform’s focus on educational content over pure entertainment. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are currently almost 21 million Gen Z Pinterest users.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Martech

FEBRUARY 22, 2023

Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. They recently added four new options to their Promote advertising tool. About 60% of TikTok users in the U.S.

Millennials 128

Millennials Gen Z User-Generated Marketers 128

Many Chat

JULY 13, 2022

Content that educates or entertains is more likely to be shared, which should be your number one goal. Too much promotional content. Sharing promotions, offers, and brand collaborations is great from time to time. The fix: Strike a balance between organic and promotional content. Paid-for followers.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. Just under 40% of businesses are already using short-form video to promote their product or service.

Gen Z 142

Gen Z Entertainment User-Generated Video Marketing 142

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. If you’re sharing a new product, launching a campaign, or promoting an event, this surge of interest can be especially valuable. Generate content for your account. promote the takeover on your Instagram, too.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Sprout Social

NOVEMBER 12, 2023

For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. Generate buzz and improve revenue Everyone loves a limited edition product or collection from their favorite brands. Co-marketing is effective for brands that aren’t direct competitors but have overlap either by audience or industry.

Branding 125

Branding Fashion Gen Z Entertainment 125

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. 55% of US gamers said they played more games during the pandemic, with 90% expecting this to continue.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Sprout Social

MAY 4, 2022

Although some TikTok challenges are totally organic (like the #OldTownRoadChallenge), others represent branded promotions (like #GuacDance). Typically, brands partner with creators to promote these types of challenges to drive awareness for both the promotion’s hashtag and the challenge itself. Translation?

Branding 123

Branding Gen Z Fashion User-Generated 123

Sprout Social

SEPTEMBER 28, 2021

” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Prioritize content that educates and entertains. Actively promote your content beyond YouTube. Should we focus on long-form or short-form videos ? “What is” videos that define a concept.

Gen Z 137

Gen Z Real Estate Education Entertainment 137

Buffer Marketing

JULY 28, 2024

It gets a ton of engagement because their audience responds to entertaining content. 💡 Learn more : A Straightforward Approach to User Generated Content that Connects Why do user-generated content, memes, and questions work on Facebook? A good example is Wendy's Facebook marketing strategy.

Gen Z 102

Gen Z Thought Leadership Entertainment User-Generated 102

Hubspot Marketing

MAY 31, 2024

Second, the best native ads offer value-based content designed to be entertaining or informative for the user, rather than pushing a product. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad. Research from Bulbshare found that 75% of Gen Z (born between 1997–2012) will avoid ads at all costs.

Advertising 107

Advertising Advertisers Gen Z Inbound Marketing 107

Sprout Social

AUGUST 2, 2022

Spotify uses Shorts to promote events and promote or repurpose podcast content. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Brand bringing this trend to life: Spotify. Social commerce. Bridgerton, anyone?

Gen Z 144

Gen Z Promotion Shoppers Energy 144

Sprout Social

SEPTEMBER 22, 2020

Make sure your branding, promotions and language are consistent. As you audit your social presence, make a point to double-check that your profiles “match” when it comes to creatives, promotions and campaigns. Promotional. Entertainment. Download Social Media Audit Template. Educational/information.

Gen Z 145

Gen Z Analytics Millennials Promotion 145

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials also prefer messaging created with the simple purpose of entertaining them.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials also prefer messaging created with the simple purpose of entertaining them. Generation Z.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. This can be helpful for brands or people that want to promote their TikTok channel on other websites or in the physical world. Film a few videos with multiple shots.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of.

Gen Z 108

Gen Z Influencer Marketing Entertainment Marketers 108