Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 110

Gen Z Millennials Shoppers Price 110

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In In the U.S., What does this mean for marketers? Some would argue slowly, but it’s definitely happening.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. But now, instead of just promoting a brand, theyll have a real stake in its success.

Branding 116

Branding Gen Z Energy Shoppers 116

illumin

AUGUST 27, 2024

This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. Social commerce is when e-commerce is facilitated by social media.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. There are 65.3 Sign up free today.

Gen Z 99

Gen Z User-Generated Marketers Marketing 99

Buffer Marketing

OCTOBER 16, 2023

Reply Restriction to Verified Users A new feature allows post replies restriction to verified users only, aiming at promoting a verification paywall. Security-Focused Update Bluesky bolsters security by introducing email verification and flagging misleading links, promoting a safer user environment.

Gen Z 122

Gen Z Health User-Generated Entertainment 122

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. But they do it with a distinct flair that is undeniably entertaining.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers.

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so.

Advertisers 106

Advertisers Advertising User-Generated Gen Z 106

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 133

Gen Z Millennials Branding Transform 133

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. In fact, email marketing, in general, is. Airbnb: Email While still promotional, Airbnbs emails go for the soft sale.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote.

Gen Z 100

Gen Z Copywriting Real Estate Marketers 100

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Sprout Social

FEBRUARY 28, 2025

Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. TikTok statistics in the UK TikTok’s dominance among younger audiences makes it a must-have for brands looking to reach Gen Z and Millennials.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male.

Gen Z 111

Gen Z User-Generated Advertisers Advertising 111

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. However, not every creator crafts content to promote a brand or generate income.

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

SocialPilot

APRIL 17, 2025

There are different kinds of video features on Instagram to explore: Instagram Reels Tips for 2025: Reels are the most popular and creative content format on Instagram, wherein you can create entertaining, immersive videos of up to 90 seconds to express your brand story creatively. However, new opportunities appear on Instagram all the time.

User-Generated 96

User-Generated Gen Z Entertainment Education 96

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote.

Gen Z 92

Gen Z Copywriting Real Estate Marketers 92

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? It’s time to learn.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketing Marketers 111

Sprout Social

APRIL 10, 2025

They also use creator content to highlight the best hikes in Colorado and promote community health events. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Sprout Social

MARCH 26, 2025

Users may be sharing weekend updates or seeking entertainment before the start of a new week. Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 68

Gen Z User-Generated Marketing Marketers 68

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. They aren’t loyal to brands. trillion impressions.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

APRIL 5, 2024

If your live stream is engaging and entertaining, viewers will want to follow your account to tune in for more. All of this keeps your audience entertained and will attract followers. Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. Increase sales. of TikTok's users.

Gen Z 122

Gen Z Millennials Entertainment Manufacturing 122

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As a consumer, I love how effortless shopping can now be.

Gen Z 135

Gen Z Inbound Marketing User-Generated Entertainment 135

Hubspot Marketing

NOVEMBER 21, 2022

We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Buffer Marketing

DECEMBER 4, 2024

Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. From Gen Z to Baby Boomers, the platform has something for everyone. Always ask yourself, "Would my target audience find this valuable or entertaining?"

User-Generated 93

User-Generated Fashion Gen Z Analytics 93

Hubspot Marketing

OCTOBER 17, 2022

The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. Promoted Music - DoorDash - Driver. The ad uses a Gen Z narrator to appeal to a similar demographic. Promoted Music - covergirl. Be your own boss. ? First, the message. Second, the delivery. Back to You.

Gen Z 134

Gen Z Entertainment User-Generated Energy 134

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. Aside from using the platform for friend-to-friend communication, users can also take advantage of more entertaining features. QZone, a social media site and app, launched in 2005.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson. Case study: Mecca. Case study: Samsung.

Gen Z 125

Gen Z Transform Retail Entertainment 125

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Over on Fortnite, Disney set up an ESPN Football Island for young sports fans and plans a “whole new world” of gaming and entertainment.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Use the principle of "entertainment-first". Remember that TikTok is an entertainment platform first and foremost. In preparation for It Gets Better Project's organic TikTok campaign promoting the "50 States.

Gen Z 113

Gen Z Entertainment Non-Profit Millennials 113

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hootsuite

FEBRUARY 1, 2022

The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos. Typically, a creator will promote the brand on a live stream to their audience. For example, if you’re looking to promote a new caffeine drink, working with a video game streamer makes perfect sense.

Gen Z 123

Gen Z Food Influencer Marketing Marketing 123