Hubspot Marketing

MARCH 5, 2021

People can be entertained and informed by bite-sized content in the spare minutes of the day. -- That’s why we’re excited to announce that we are building YouTube Shorts.". Similarly, if you target older generations, such as Gen X, your short-form content might get more engagement on YouTube than TikTok.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways.

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Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Video content is not exempt.

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Gen Z Entertainment Advertising Advertisers 145

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

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Market Trends Gen Z Marketers Marketing 130

Hubspot Marketing

MAY 16, 2023

A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. Creating YouTube Shorts is a cost-effective video marketing strategy.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. More User-Generated Content (UGC). Consumers generally love UGC. Takeaways for Video Marketers. Hippo Video. Image Source.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Girl Power Marketing

FEBRUARY 1, 2023

In addition, quick, snackable content bites that are entertaining, informative, and shareable can nicely round out a content strategy. Create brief and entertaining content—make them laugh, make them think, and then make them want to share with others. And throw in some helpful hints. The result?

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Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

FEBRUARY 6, 2024

By taking viewers into her at-home studio, the video's creator, music producer So Wylie, comes off as authentic and establishes trust and authority with her audience. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. Yet, her video was still entertaining and kept me and Olasimbo hooked.

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Gen Z Entertainment Education Social Media Marketing 129

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. Film a few videos with multiple shots. People come to this platform to be entertained. Use trendy hashtags and try out a challenge video.

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Gen Z Millennials Entertainment Branding 145

Hubspot Marketing

JUNE 11, 2021

Below, we'll reveal the results and a few expert tips for building the best social media video-sharing strategy for 2021 -- including one from an expert at Wistia. Where are Consumers Watching Social Media Videos? In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise.

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Gen Z User-Generated Entertainment Social Media Marketing 145

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. Tiktok users find it helpful to edit their videos to satisfaction before posting them.

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Gen Z Millennials Entertainment User-Generated 80

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Yeti has built a sizable following on YouTube, many of which subscribed to get access to its fun and offbeat videos.

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Gen Z Promotion Shoppers Energy 145

OnPassive Marketing

MARCH 29, 2022

In simple terms, YouTube Shorts allows you to create short-form (up to one minute) vertical videos from the YouTube mobile app. Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their video marketing strategy. However, the competition may step up shortly.

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Gen Z Entertainment Video Marketing Analytics 68

Hubspot Marketing

JULY 10, 2017

When you set out to create a video marketing strategy, one of the most crucial things to consider is what your target audience wants to watch -- current and prospective customers alike. Entertainment aside, what’s going to be helpful to them? But where you post videos also depends on who you’re trying to reach.

Gen Z 112

Gen Z Entertainment User-Generated Video Marketing 112

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

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Gen Z Advertising Advertisers Entertainment 52

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. Let’s say you’re a brand that’s largely targeting Gen Z.

Marketing Strategy 88

Marketing Strategy Gen Z Marketers Marketing 88

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is all about clickbait, pop culture and music videos. Do you feel like they care about educating, entertaining or understanding their customers?

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Branding Gen Z Transform Education 95

Vertical Response

JUNE 23, 2024

For instance, Nike focuses its efforts on influential individuals and people up to 55 years old, whereas Under Armour concentrates on the 18-25 Gen Z demographic. For instance, video marketing remains a potent method to attract the attention of various target audiences.

Gen Z 98

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Marketing Insider Group

DECEMBER 8, 2020

When you publish valuable content that informs, educates, and entertains your target audience, you earn their loyalty. Whatever you choose to produce, make sure that it’s actually useful in the form of education, problem solving or entertainment. Ramp Up Your Video Marketing.

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User-Generated CRM Marketers Marketing 111

AWeber

JUNE 10, 2024

But if you want to stand out from the crowd, leveraging Instagram video marketing can bring you ahead of your competitors, as this content format is taking the world by storm. Now, it's the second most popular platform for video content after Facebook. Scroll down your Instagram feed, and you will see more videos than images.

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Video Marketing Gen Z User-Generated Marketers 104

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

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