SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 119

Influencer Marketing Marketing Marketers Entertainment 119

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

SmartBrief - Marketing

DECEMBER 18, 2024

Social media influencers are essential to the Hispanic market and should be included in any marketing strategy. Create culturally relevant messaging: Craft campaigns that align with cultural insights, addressing the topics that matter most to this demographic, from policy and health to lifestyle and entertainment.

Gen Z 97

Gen Z Millennials Health Entertainment 97

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. This guide will show you everything you need to know about TikTok branded content.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

APRIL 9, 2025

Dig deeper: How influencer marketing became an essential marketing channel The growing shift to influencer marketing: Scalability and authenticity Influencer marketing has shifted the endorsement landscape from exclusive deals with global celebrities to partnerships with creators who have loyal followings on YouTube, TikTok, Instagram and beyond.

Fashion 93

Fashion Influencer Marketing PR Entertainment 93

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 105

Influencer Marketing Transform Marketing Marketers 105

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR 90

PR Influencer Marketing Marketing Marketers 90

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. TikTokMadeMeBuyIt).

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Sprout Social

OCTOBER 22, 2024

Gen Z is most likely to use both channels for entertainment and connecting with friends and family. Growing trust in influencers and creators According to The 2024 Influencer Marketing Report , influencer trust is holding steady but growing in some pockets—especially among young consumers.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited.

Branding 69

Branding Food Entertainment Retail 69

Sprout Social

JANUARY 30, 2025

…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Buffer Marketing

FEBRUARY 6, 2025

To summarize, your TikTok content strategy should stay the same: Create helpful and entertaining videos for your target audience. TikTok marketing: The organic way The organic content strategy has four components: 1. TikTok influencer marketing Influencer collaborations are all the rage on TikTok. TikTok SEO 3.

SEO 108

SEO Real Estate User-Generated Promotion 108

Buffer Marketing

NOVEMBER 14, 2024

You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. Your audience might prefer  Instagram Reels  for bite-sized entertaining posts and carousel posts for everything educational.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

illumin

AUGUST 27, 2024

This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

FEBRUARY 28, 2025

Consider incorporating both entertaining and informative content to cater to the diverse usage patterns within this demographic. Consider incorporating both entertaining and informative content to your TikTok marketing to cater to the diverse usage patterns within this demographic. TikTok user base: In early 2025, TikTok had 24.8

Gen Z 89

Gen Z Millennials Social Media Marketing User-Generated 89

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: How publishers can regain traffic and revenue with affiliate marketing 7. What does influencer marketing include? Infographics: Using visual content to convey information or data.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. In 2024, watching videos (including on YouTube) was the top form of digital home entertainment among Australians.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Hubspot Marketing

NOVEMBER 4, 2024

Instagram, specifically, has an influence that can’t be ignored. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. Dig deeper into Instagram Influencer Marketing in The Ultimate Guide to Instagram Influencer Marketing for Brands.

Product 113

Product User-Generated eCommerce Shipping 113

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. YouTube influencer statistics Considering working with influencers on YouTube?

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 65

Health Influencer Marketing Food Retail 65

Sprout Social

APRIL 24, 2023

Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing.

Influencer Marketing 142

Influencer Marketing Shipping Entertainment Social Media Marketing 142

Hootsuite

OCTOBER 18, 2024

If they’re using influencer marketing, how much engagement do those campaigns earn them? If you’re starting from scratch and you’re not sure what types of content to post, try the 80-20 rule : 80% of your posts should inform, educate, or entertain your audience 20% can directly promote your brand.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Econsultancy

MARCH 10, 2022

Social media and the emergence of creator-driven channels like TikTok have fuelled consumer appetites for content that informs and entertains, adding to the complexity of creating a compelling content strategy. How the influencer industry is evolving and what makes for great creator partnerships. Register Now.

Influencer Marketing 52

Influencer Marketing Content Marketing Entertainment Marketing 52

Hubspot Marketing

JANUARY 19, 2024

Creators Comparing influencers and creators is like comparing squares and rectangles. Not every creator is an influencer, but all influencers are creators. Content creators are individuals who craft media to entertain or educate viewers. Let me explain. And they are very pricey to work with.

Gen Z 137

Gen Z Influencer Marketing PR Promotion 137

Martech

MAY 16, 2024

These consumers understand the value exchange — they pay less for entertainment and accept ads as the tradeoff. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024.

Retail 132

Retail Entertainment Influencer Marketing Advertising 132

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? billion views).

Entertainment 122

Entertainment Fashion Influencer Marketing Energy 122

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. Abhishek Joshi, Digital Marketer, Dog with Blog Imagine your Facebook page is a living room.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Moreover, 47.4%

Entertainment 144

Entertainment Gen Z User-Generated Transform 144

Businesses Grow

NOVEMBER 13, 2023

Millions have ditched traditional career paths to work as online creators, using their computers and phones to reshape culture and build businesses whose influence now rivals the biggest names in entertainment, news, and politics. By the way, Ed is Executive Director of Market Research Institute International. positive change.

Influencer Marketing 133

Influencer Marketing Manufacturing Advertisers Advertising 133

Hubspot Marketing

MAY 16, 2023

Between social media ads, podcast placements, and influencer marketing, advertisers have plenty of other places to spend their budgets if the current strike persists. And with apps like TikTok and YouTube vying to be top entertainment platforms, audiences have other places to give their attention.

Advertisers 128

Advertisers Advertising Entertainment Marketing 128

Sprout Social

APRIL 29, 2025

Edutainment is entertaining educational content thats quick to watch and easy to understand. If you are looking for a faster, smarter way to identify the right people to partner with and manage those partnerships, Sprout Social Influencer Marketing might be right for you. The answer is edutainment social content.

Thought Leadership 74

Thought Leadership Education Promotion Entertainment 74

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Nano- and micro-influencers who have an authentic connection to this group are critical for an effective influencer marketing campaign. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52