SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 85

Influencer Marketing Transform Marketing Marketers 85

Hubspot Marketing

JANUARY 19, 2024

Creators Comparing influencers and creators is like comparing squares and rectangles. Not every creator is an influencer, but all influencers are creators. Content creators are individuals who craft media to entertain or educate viewers. However, not every creator crafts content to promote a brand or generate income.

Gen Z 126

Gen Z Influencer Marketing PR Promotion 126

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. Do you want to promote an upcoming event?

Entertainment 141

Entertainment User-Generated Gen Z Transform 141

Hubspot Marketing

SEPTEMBER 9, 2024

Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Image Source What can you do as a marketer? hours per day).

Gen Z 137

Gen Z Millennials Entertainment User-Generated 137

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Brands leveraged the record-breaking viewership (123.7 Image: Sprinklr.

Transform 133

Transform Entertainment Social Media Marketing Marketing 133

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. What is TikTok branded content? But we don’t stop there.

Branding 101

Branding Influencer Marketing User-Generated Key Performance Indicator 101

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? billion views).

Entertainment 118

Entertainment Fashion Influencer Marketing Energy 118

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

Gen Z 130

Gen Z Branding Millennials Transform 130

Rock Content

SEPTEMBER 8, 2023

The entertainment industry, a realm of creativity and innovation, is currently facing an unprecedented challenge: writers and actors have united in a collective endeavor, engaging in strikes that are sending shockwaves through the landscape of movie marketing. But how does this impact the advertising of film productions?

Transform 98

Transform Entertainment Marketing Marketers 98

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. 3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Marketing Insider Group

JUNE 24, 2024

The Role of Social Media Today Social media is an integral part of our lives, serving various roles, from connecting with friends and family to providing platforms for business and entertainment. Understanding key trends is an excellent place to start when using social media as a marketing tool.

Entertainment 118

Entertainment Social Media Marketing Advertising Advertisers 118

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 114

Gen Z Food Influencer Marketing Marketing 114

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations. He also recently launched his sports agency, 4Lifers.

Branding 127

Branding Fashion Gen Z Entertainment 127

Sprout Social

NOVEMBER 30, 2022

Content creators produce entertaining, educational or captivating content for digital distribution. A social media content creator makes and shares educational or entertaining content for an audience across social media platforms. Influencers are simply sharing their lives and promoting brands and services they use.

Branding 141

Branding Entertainment Education User-Generated 141

Neil Patel

FEBRUARY 18, 2021

You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. This promoted tweet from Sportsnet has eye-catching colors, an urgent call to action (CTA), and packs a lot of information into a few short lines.

Advertising 138

Advertising Advertisers User-Generated Promotion 138

Hubspot Marketing

SEPTEMBER 16, 2022

Entertainment and media companies like Complex and Genius often use Twitter Spaces to host live interviews with musicians and give fans opportunities to ask questions directly. However, our survey also found that a quarter of Gen Zers prefer finding products on social media via the influencers they follow.

Gen Z 129

Gen Z Influencer Marketing Entertainment Marketing 129

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Nano- and micro-influencers who have an authentic connection to this group are critical for an effective influencer marketing campaign. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hootsuite

APRIL 28, 2020

Avocado lovers were challenged to share a dance inspired by their favorite topping, using the Guacamole Song from children’s entertainer Dr. Jean , tagged with #GuacDance. A challenge that celebrates your most beloved products, qualities or promotions is likeliest to succeed. partnered with influencers on a #TooSickToBeSick campaign.

User-Generated 145

User-Generated Transform Health Promotion 145

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. To develop killer influencer marketing strategies for all generations, it’s essential to understand the formula of the message, influencer, place, and time most effective for each generation. .

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

FEBRUARY 13, 2023

Facebook will see significant growth in 2023, with 23% of social media marketers investing more in Facebook than any other platform, 43% increasing their investment, and 41% continuing to invest in Facebook. Instagram Influencer marketers see the highest ROI through Instagram. Focus on the audience first and brand second.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Neil Patel

JULY 27, 2021

Now that you understand the power of an eSports marketing strategy, you need to know how to implement it. In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market. One of the reasons influencer marketing and gaming go hand-in-hand is because it’s engaging.

B2C 144

B2C Advertisers Advertising Marketing 144

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Because social media is so widely used, someone who meant to scroll for entertainment may be drawn to a product through an ad or UGC post and end up leaving the app with a purchase.

Gen Z 128

Gen Z Inbound Marketing User-Generated Entertainment 128

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? Image source.

Gen Z 99

Gen Z Influencer Marketing Entertainment Marketing 99

Hubspot Marketing

JANUARY 20, 2023

Once you have that information, you can prioritize marketing on TikTok while you figure out Twitter. Similar to the results you get from a Net Promoter Score, you’ll figure out what customers like and don’t like about your web pages. It is possible to target your audience and promote a post to see if it gets more traffic.

eBook 143

eBook CRM User-Generated Marketing 143

Sprout Social

MAY 9, 2022

Consider expanding your marketing strategy and allocating some of your budget for TikTok influencer marketing. That’s exactly what TikTok is about—creative bite-sized video content that engages and entertains your audience. This is what HP did, alongside working with influencers to create some branded content.

Food 134

Food Entertainment Education User-Generated 134

Hootsuite

JANUARY 27, 2020

They also started downranking Pages that posted a high volume of overly promotional organic content. In 2016, Facebook began prioritizing posts from friends and family, as well as “informative” and “entertaining” content. Facebook itself is doing its part to promote the feature with a redesigned Groups tab that shows new activity.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Neil Patel

MARCH 11, 2021

Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them. If you’re looking for a unique and entertaining way to engage with your community, Discord bots might be the way to go. What Are Discord Bots? Community Hubs Beta.

Entertainment 113

Entertainment Communications Digital Marketing Influencer Marketing 113

Sprout Social

MAY 26, 2020

While marketing on YouTube is mostly about creating quality content, optimizing your videos for visibility is equally important. It won’t matter how entertaining your videos are if people can’t find them in relevant search results. Cross-promoting your videos. million subscribers–to promote their products.

Marketing 135

Marketing Marketers Promotion SEO 135

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. They fit nicely in a chart under three columns: creation, promotion and measurement. It’s useful and maybe entertaining.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Neil Patel

OCTOBER 17, 2020

Influencer marketing is based on trust, which is why brands want to partner with genuine influencers who built their following organically. Informational, educational, or entertaining? Entertaining Content That Helps Your Audience Pass Their Time. Promote Your Instagram on Other Social Media Platforms.

Fashion 145

Fashion Entertainment Education Food 145

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Promotional emails: Sending offers and promotions to drive sales.

Digital Marketing 87

Digital Marketing Whitepaper User-Generated Affiliate Marketing 87

Hubspot Marketing

MARCH 12, 2024

Shop Tab: This tab of the app allows customers to search and discover promotions, get recommendations, and manage their orders, all in one convenient place. Depending on the plan, creators usually get some level of commission for marketing a product, service or TikTok Shop (that can also be linked directly within their content.)

Shipping 96

Shipping Logistics User-Generated Social Media Marketing 96

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. This approach extends beyond stunning visuals; it’s about synchronizing your marketing goals with the calendar.

Social Media Marketing 102

Social Media Marketing Transform Gen Z User-Generated 102

Martech

OCTOBER 7, 2021

Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Central to that project is knowing which activities promote and which hinder customer progress. RollWorks (see below) is offering tools to help with that, but they’re not the only platform doing so.

Customer Journey 117

Customer Journey Customer Transform Shoppers 117

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Content Marketing Sub-Topic: Content Creation Article: “Crafting Compelling Content: A How-To Guide” Article: “The Art of Storytelling in Content Marketing” Sub-Topic: Content Distribution Article: “Effective Strategies for Content Distribution” Article: “Harnessing the Power of Social Media for (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Sprout Social

MARCH 3, 2022

Being an entertainment-focused platform, TikTok naturally sees the most hashtag views for entertainment content with 535 billion views. Find relevant influencers. If you plan on running an influencer marketing campaign, this is a great way to discover TikTok influencers you can partner with.

Entertainment 125

Entertainment Influencer Marketing Branding Analytics 125