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Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Aim to educate millennial audiences on social media.
Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Millennials: The Digital Adopters Now, onto the avocado toast lovers – Millennials! Expertise Matters: Millennials appreciate influencers who really know their stuff.
They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities.
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.
Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.
Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. as mentioned, the average total spending on gifts, entertainment, and travel combined is expected to rise by 13% (an average total of $1,853).
adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment , and financial services industries. Media and Entertainment. The top most delightful entertainment experiences were all location-based. This post originally appeared on CMO.com March 26, 2019. .
There are others, however, for which the value in reaching millennials is far more nuanced. Everyone wants millennials’ attention, loyalty and ultimately their dollars. Brand marketers would be wise not to underestimate the importance of being in the right place at the right time with the right message to reach millennials.
Regardless of demographics, Bulbul pointed out some huge Gen C realities that every marketer today needs to know: The mobile screen is the first screen for Millennials , with 98% of them turning to smart phones first to view online video content. Help – Lastly, you not only want to entertain your audience, but you want to educate and inform.
Users may be sharing weekend updates or seeking entertainment before the start of a new week. So it makes sense that 63% of Instagrams large and active UK user base seek entertainment, follow trends and explore their interests when they use the network. Overall, Saturdays have longer periods of low engagement on average.
Millennials dominate, but theres multigenerational appeal. While people use other social platforms for entertainment and personal connection, they head to LinkedIn for work, brand research, and professional discussion. LinkedIn users are millennialsMillennials are the largest generation of U.S.
Canadian consumers plan to spend an average total of $1,853 on gifts, travel, and entertainment this holiday season, a 13% increase over last year. Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible.
Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Half of Gen Z and Millennials "don't know how they'd get through life without video.".
Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. TikTok statistics in the UK TikTok’s dominance among younger audiences makes it a must-have for brands looking to reach Gen Z and Millennials.
According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. But they do it with a distinct flair that is undeniably entertaining.
For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began. Gen A was raised on technology for entertainment, education, and connecting with friends.
Millennials (survey respondents ages 24-39). Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. To get Gen Z’s attention on social media, lead with entertainment and tweak your content to fit different Gen Z sub-segments. Be transparent and authentic.
And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. For brand posts, we focus on content that resonates with millennials and Gen X. Older audiences find them hilarious!
This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. A recent survey from McKinsey & Co.
Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. Influencer marketing is another area where Instagram shines.
If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (
Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.
Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Known for its quick updates and trending topics, Twitter is widely used for news, entertainment, and global conversations. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.
Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Gen Z is most likely to use both channels for entertainment and connecting with friends and family. Sound familiar?
You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,
5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.
An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.
While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. When Gen Z takes time to unwind or needs a mood improvement or just to be entertained, video is the medium of choice with YouTube providing the go-to mental boost. Make it real. Make it practical.
46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in. Relaxing” and “feeling entertained” are the top two reasons viewers watch YouTube.
Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.
A cottage industry of millennial-focused brand experts and consultants has formed to better engage this particular age group & their buying power. million of whom are millennials. Millennials, in particular, are likely to support brands that stay up to date and participate in popular trends such as music festivals.
Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. 55% of US gamers said they played more games during the pandemic, with 90% expecting this to continue.
If your live stream is engaging and entertaining, viewers will want to follow your account to tune in for more. All of this keeps your audience entertained and will attract followers. And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced. Increase sales.
But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Caffeine's biggest investor to date is 21st Century Fox.
As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. By February 2019, TikTok hit 1 billion downloads, beating Instagram and Facebook in app stores. Demographics.
Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million use it weekly.
Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% About 60% of TikTok users in the U.S. are 50 and up.
Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million use it weekly.
Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Others put more value on entertainment. There are other factors to consider, too.
They suggest that millennials and Gen Z are increasingly willing to “cancel” brands on social media for perceived offensive humor. A Global Web Index survey from 2020 found that 41% of Gen Zs’ and 34% of millennials ’ primary use of social media is to find “funny or entertaining content.”
For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Over on Fortnite, Disney set up an ESPN Football Island for young sports fans and plans a “whole new world” of gaming and entertainment.
On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers. Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report.
One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 Nintendo Entertainment System (NES).
Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. Similarly, we can expect Gen Alpha to reject traditional forms of marketing , much like their Millennial parents did not long ago. Baby boomers brought significant economic influence. Generation Alpha Education Trends.
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