article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
article thumbnail

Millennials Have Higher Expectations for CX than Older Generations

Adobe Experience Cloud Blog

adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment , and financial services industries. Media and Entertainment. The top most delightful entertainment experiences were all location-based. This post originally appeared on CMO.com March 26, 2019. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stories (Not Ads) Help Brands Connect With Millennials

Marketing Insider Group

There are others, however, for which the value in reaching millennials is far more nuanced. Everyone wants millennials’ attention, loyalty and ultimately their dollars. Brand marketers would be wise not to underestimate the importance of being in the right place at the right time with the right message to reach millennials.

article thumbnail

How To Reach Millennials + Moms – The YouTube Formula

Marketing Insider Group

Regardless of demographics, Bulbul pointed out some huge Gen C realities that every marketer today needs to know: The mobile screen is the first screen for Millennials , with 98% of them turning to smart phones first to view online video content. Help – Lastly, you not only want to entertain your audience, but you want to educate and inform.

article thumbnail

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Aim to educate millennial audiences on social media.

Gen Z 140
article thumbnail

New Research Shows That From Boomers to Zoomers, Authenticity Matters

Businesses Grow

Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Millennials: The Digital Adopters Now, onto the avocado toast lovers – Millennials! Expertise Matters: Millennials appreciate influencers who really know their stuff.

Gen Z 126
article thumbnail

A guide to choosing the most effective social media networks for your brand

Sprout Social

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities.

Gen Z 122