Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Half of Gen Z and Millennials "don't know how they'd get through life without video.".

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. To get Gen Z’s attention on social media, lead with entertainment and tweak your content to fit different Gen Z sub-segments. Be transparent and authentic.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 144

Gen Z Advertisers Advertising Millennials 144

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

Gen Z 135

Gen Z Branding Millennials Transform 135

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 125

Gen Z Millennials Entertainment Marketers 125

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 53

Millennials Entertainment User-Generated Marketing 53

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

FEBRUARY 12, 2019

46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in. Relaxing” and “feeling entertained” are the top two reasons viewers watch YouTube.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Adobe Experience Cloud Blog

MARCH 26, 2020

While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. When Gen Z takes time to unwind or needs a mood improvement or just to be entertained, video is the medium of choice with YouTube providing the go-to mental boost. Make it real. Make it practical.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Hubspot Marketing

APRIL 5, 2024

If your live stream is engaging and entertaining, viewers will want to follow your account to tune in for more. All of this keeps your audience entertained and will attract followers. And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced. Increase sales.

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. 55% of US gamers said they played more games during the pandemic, with 90% expecting this to continue.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. as mentioned, the average total spending on gifts, entertainment, and travel combined is expected to rise by 13% (an average total of $1,853).

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Caffeine's biggest investor to date is 21st Century Fox.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

NOVEMBER 26, 2019

As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. By February 2019, TikTok hit 1 billion downloads, beating Instagram and Facebook in app stores. Demographics.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

illumin

MAY 16, 2024

They suggest that millennials and Gen Z are increasingly willing to “cancel” brands on social media for perceived offensive humor. A Global Web Index survey from 2020 found that 41% of Gen Zs’ and 34% of millennials ’ primary use of social media is to find “funny or entertaining content.”

Gen Z 105

Gen Z Millennials Entertainment Advertisers 105

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.

Gen Z 89

Gen Z Millennials Health Entertainment 89

Martech

FEBRUARY 22, 2023

Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% About 60% of TikTok users in the U.S. are 50 and up.

Gen Z 118

Gen Z Millennials User-Generated Marketing 118

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 Nintendo Entertainment System (NES).

Gen Z 105

Gen Z Millennials Fashion Marketing 105

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Over on Fortnite, Disney set up an ESPN Football Island for young sports fans and plans a “whole new world” of gaming and entertainment.

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Gen Z Transform Entertainment Millennials 111

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. Similarly, we can expect Gen Alpha to reject traditional forms of marketing , much like their Millennial parents did not long ago. Baby boomers brought significant economic influence. Generation Alpha Education Trends.

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Millennials Health Education Gen Z 128

Neil Patel

MARCH 19, 2021

In fact, they were the largest generation in history until millennials surpassed them. Why not focus on millennials and Gen-X instead? They’re not wasting the day away watching videos for entertainment like younger generations might. Baby boomers were born between 1946 and 1964. percent share as of 2019. What are they watching?

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. They aren’t loyal to brands.

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Influencer Marketing Market Trends Gen Z Fashion 130

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. Generation X is interested in past events, entertainment, pop culture, and music.

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Millennials User-Generated Shoppers Transform 127

Marketing Insider Group

SEPTEMBER 29, 2020

Some of the best blogs use content ideas only loosely related to their niche to reach a wider audience and be more entertaining. By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. SPARK by ADP.

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Content Marketing Branding Pharmaceutical Real Estate 145

Neil Patel

DECEMBER 29, 2020

Memes Entertain Your Audience. Users are most engaged on social media when they’re entertained. You can make memes that simply entertain and relate somehow to your audience. Although many of their memes tie to their brand, they’re not afraid to throw in a funny meme just to keep their audience entertained.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Marketing Insider Group

DECEMBER 27, 2019

Research suggests that Boomers and Gen Xers spend around 80% of their casino money on slots and table games — leaving 20% for food and entertainment — while Millennials spend about 30% on gambling and 70% on non-gaming services. Although they share a gambling interest, not all casino goers are the same.

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Customer Entertainment Millennials Shoppers 117

Hubspot Marketing

AUGUST 20, 2019

For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. of Millennials, 77.5% Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Social media is everywhere. Social Media Marketing Statistics/Data 2019. Emarketer ).

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Social Media Marketing Gen Z Millennials PR 145

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. ’ Mobile interactions often happen in situations where users previously couldn’t be informed, connected, entertained, or productive. On ‘found time.’

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Millennials Thought Leadership User-Generated Energy 134

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. Both networks have solid benefits and entertainment factors. But, late this summer, as countries including the U.S.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Martech

JUNE 2, 2022

“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. How long that will last, who knows?

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Gen Z Millennials Entertainment Digital Marketing 104

Content Marketing Institute

SEPTEMBER 6, 2018

Despite its famous pedigree, Virgin Media was considered an underdog in the Irish entertainment arena, having long struggled to gain a foothold in a crowded marketplace dominated by other well-established players. The brand began its rejuvenation efforts by partnering with Junkee Media , a leading digital publisher for millennial audiences.

Content Marketing 102

Content Marketing Health Millennials Entertainment 102

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Quick Takeaways. billion monthly active users.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. As a consumer, I love how effortless shopping can now be. Active community engagement drives social selling success.

Gen Z 133

Gen Z Inbound Marketing User-Generated Entertainment 133

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. Let's face it, millennials are becoming the decision-makers. Brands need to figure out how to not only educate, but also entertain.

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Branding Millennials Video Marketing B2C 123

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content. Twitch streamers.

Gen Z 110

Gen Z Millennials Shoppers Price 110

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. In essence, social media search optimization is an effective strategy for brands to build and maintain a strong online presence while driving brand awareness to new heights.

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Gen Z Product User-Generated Millennials 142