Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Half of Gen Z and Millennials "don't know how they'd get through life without video.".

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 110

Gen Z User-Generated Advertisers Advertising 110

Sprout Social

FEBRUARY 28, 2025

Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. TikTok statistics in the UK TikTok’s dominance among younger audiences makes it a must-have for brands looking to reach Gen Z and Millennials.

Gen Z 89

Gen Z Millennials Social Media Marketing User-Generated 89

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. To get Gen Z’s attention on social media, lead with entertainment and tweak your content to fit different Gen Z sub-segments. Be transparent and authentic.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote.

Gen Z 104

Gen Z Copywriting Real Estate Marketing 104

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

Gen Z 133

Gen Z Millennials Branding Transform 133

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Gen Z is most likely to use both channels for entertainment and connecting with friends and family. Sound familiar?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

It means an opportunity for promotion during public events and festivals. Just as products are curated online or in-store to promote conversion, the overall festival experience must be curated for optimum enjoyment. “We million of whom are millennials. What are Some Ways to Promote Your Brand at a Festival?

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Sprout Social

APRIL 10, 2025

They also use creator content to highlight the best hikes in Colorado and promote community health events. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z 74

Gen Z Pharmaceutical Health Millennials 74

Sprout Social

MARCH 27, 2025

On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers. Many creators also monetize through affiliate marketing and channel memberships, giving brands the opportunity to collaborate on exclusive content and promotions.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Others put more value on entertainment. There are other factors to consider, too.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. Why are influencer marketing campaigns so effective? The takeaway?

Influencer Marketing 80

Influencer Marketing Affiliate Marketing Marketing Marketers 80

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. Build some promotions and special offers into your social posting calendar just for followers and fans.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Caffeine's biggest investor to date is 21st Century Fox.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Martech

FEBRUARY 22, 2023

Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% About 60% of TikTok users in the U.S. are 50 and up.

Millennials 121

Millennials Gen Z User-Generated Marketing 121

Hubspot Marketing

APRIL 5, 2024

If your live stream is engaging and entertaining, viewers will want to follow your account to tune in for more. All of this keeps your audience entertained and will attract followers. And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced. Increase sales.

Gen Z 125

Gen Z Millennials Entertainment Manufacturing 125

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Promote New Videos on Social. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Buffer Marketing

DECEMBER 4, 2024

Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. Are they millennials who love travel? Always ask yourself, "Would my target audience find this valuable or entertaining?" Cross-promotion is a win-win situation when done right.

User-Generated 85

User-Generated Fashion Gen Z Analytics 85

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Over on Fortnite, Disney set up an ESPN Football Island for young sports fans and plans a “whole new world” of gaming and entertainment.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. And where should I promote my videos? Once you've created a dynamic video that grabs viewers' attention, it's time to start thinking about promotion.

Branding 127

Branding Millennials Video Marketing B2C 127

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. As a consumer, I love how effortless shopping can now be. Active community engagement drives social selling success.

Gen Z 136

Gen Z Inbound Marketing User-Generated Entertainment 136

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. 55% of US gamers said they played more games during the pandemic, with 90% expecting this to continue.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Hubspot Marketing

JULY 15, 2020

As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Neil Patel

JANUARY 19, 2021

Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. How do you get the most from promotional tweets? Entertain Audience. Well, it’s not just about your actual voice. A final tip.

Customer loyalty 139

Customer loyalty Transform Entertainment User-Generated 139

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content.

Gen Z 111

Gen Z Millennials Shoppers Price 111

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. EditorStahl #CMWorld Click To Tweet.

Content Marketing 99

Content Marketing Health Millennials Entertainment 99

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. Since Reels are heavily promoted on the platform, the feature is almost unavoidable — sometimes to the chagrin of users. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share.

Video Marketing 136

Video Marketing Branding User-Generated Millennials 136

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Use the principle of "entertainment-first". Remember that TikTok is an entertainment platform first and foremost. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts.

Gen Z 115

Gen Z Entertainment Non-Profit Millennials 115

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. They aren’t loyal to brands.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Sprout Social

SEPTEMBER 28, 2021

” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Prioritize content that educates and entertains. Actively promote your content beyond YouTube. Should we focus on long-form or short-form videos ? “What is” videos that define a concept.

Gen Z 140

Gen Z Real Estate Education Entertainment 140

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Just follow their lead with authentic content that gives your brand a human face.

Branding 145

Branding Transform Whitepaper User-Generated 145

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Marketing Insider Group

MAY 14, 2015

They are bored to tears with all the promotional crap and clever propaganda. Brands like Red Bull , Netflix, Amazon, and LEGO are creating entertaining content experiences we are actually willing to pay for. A recent study shows that only 1% of millennials would be impacted by even a compelling ad. Tweet This! ]. Tweet This!

Direct Mail 110

Direct Mail Millennials Entertainment Promotion 110