Martech

FEBRUARY 22, 2023

Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% About 60% of TikTok users in the U.S. are 50 and up.

Millennials 121

Millennials Gen Z User-Generated Marketing 121

Hubspot Marketing

APRIL 5, 2024

If your live stream is engaging and entertaining, viewers will want to follow your account to tune in for more. All of this keeps your audience entertained and will attract followers. And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced. Increase sales.

Gen Z 113

Gen Z Millennials Entertainment Manufacturing 113

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. as mentioned, the average total spending on gifts, entertainment, and travel combined is expected to rise by 13% (an average total of $1,853).

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Promote New Videos on Social. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. 55% of US gamers said they played more games during the pandemic, with 90% expecting this to continue.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. And where should I promote my videos? Once you've created a dynamic video that grabs viewers' attention, it's time to start thinking about promotion.

Branding 123

Branding Millennials Video Marketing B2C 123

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. As a consumer, I love how effortless shopping can now be. Active community engagement drives social selling success.

Gen Z 128

Gen Z Inbound Marketing User-Generated Entertainment 128

Neil Patel

JANUARY 19, 2021

Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. How do you get the most from promotional tweets? Entertain Audience. Well, it’s not just about your actual voice. A final tip.

Customer loyalty 139

Customer loyalty Transform Entertainment User-Generated 139

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. Since Reels are heavily promoted on the platform, the feature is almost unavoidable — sometimes to the chagrin of users. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share.

Video Marketing 133

Video Marketing Branding User-Generated Millennials 133

Sprout Social

NOVEMBER 12, 2023

For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. Like the campaign, his content is often star-studded with some of the biggest names in the entertainment and sports industry. Strategies to find collaboration partners Deciding how to partner with brands can seem tricky.

Branding 127

Branding Fashion Gen Z Entertainment 127

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. They aren’t loyal to brands.

Influencer Marketing 116

Influencer Marketing Market Trends Gen Z Fashion 116

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Use the principle of "entertainment-first". Remember that TikTok is an entertainment platform first and foremost. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts.

Gen Z 113

Gen Z Entertainment Non-Profit Millennials 113

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Just follow their lead with authentic content that gives your brand a human face.

Branding 145

Branding Transform Whitepaper User-Generated 145

Sprout Social

SEPTEMBER 28, 2021

” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Prioritize content that educates and entertains. Actively promote your content beyond YouTube. Should we focus on long-form or short-form videos ? “What is” videos that define a concept.

Gen Z 138

Gen Z Real Estate Education Entertainment 138

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. EditorStahl #CMWorld Click To Tweet.

Content Marketing 89

Content Marketing Health Millennials Entertainment 89

Marketing Insider Group

JUNE 23, 2014

“Ask most people what they think Marketing is and they will tell you it is an ad, a banner or some form of promotion,” I said. Millennials don’t even realize that banners exist. When we evolved away from being in fight or flight mode on a daily basis, we used stories to entertain and create a shared knowledge base.

Marketing 110

Marketing Marketers Millennials Entertainment 110

Sprout Social

NOVEMBER 21, 2022

Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Their digital and creative solutions help global brands optimize their social entertainment and commerce strategies. Dash Hudson. Case study: Mecca. Case study: Samsung.

Gen Z 126

Gen Z Transform Retail Entertainment 126

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. The percentage of Americans aged 18 and up have purchased a car that contains an in-dash info and entertainment system. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.”

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

SEPTEMBER 22, 2020

Make sure your branding, promotions and language are consistent. As you audit your social presence, make a point to double-check that your profiles “match” when it comes to creatives, promotions and campaigns. Promotional. Entertainment. Download Social Media Audit Template. Educational/information.

Gen Z 145

Gen Z Analytics Millennials Promotion 145

Hootsuite

MAY 27, 2020

Think Facebook is a better network for reaching Baby Boomers than Millennials? Well, the numbers show that Millennials still outnumber Boomers on the platform. One more: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.”. 20% can directly promote your brand.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content.

Gen Z 94

Gen Z Millennials Shoppers Price 94

Marketing Insider Group

NOVEMBER 14, 2013

Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit - Tweet This! Realize that customers will continue to tune out promotional marketing in traditional channels. 90% of emails are never opened and 99.5% of emails receive no clicks - Tweet This!

Telemarketing 103

Telemarketing Direct Mail Millennials CMO 103

Marketing Insider Group

AUGUST 17, 2015

A recent study showed that only 1% of millennials said they would be willing to engage with a brand if they had a compelling ad. This means out of 100 messages only one will actually reach the millennial generation. Content marketing of the future will be entertaining. She is who she is.

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Hubspot Marketing

SEPTEMBER 2, 2019

Even I -- a social media-obsessed millennial blogger -- had trouble figuring out how the heck it worked when I first logged on last year. This can be helpful for brands or people that want to promote their TikTok channel on other websites or in the physical world. People come to this platform to be entertained.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Hubspot Marketing

SEPTEMBER 20, 2022

In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. Promote new posts. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. However, when it comes time to promote this giveaway, do so on your Story. Are you struggling with what to post on Instagram?

User-Generated 124

User-Generated Education Promotion Millennials 124

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Over on Fortnite, Disney set up an ESPN Football Island for young sports fans and plans a “whole new world” of gaming and entertainment.

Gen Z 69

Gen Z Transform Entertainment Millennials 69

Hubspot Marketing

AUGUST 2, 2018

They can choose the objective of their ad campaigns, the type of ad they promote, and the targeting of their ads, which can get incredibly granular. Dynamic Ads automatically promote products to people who have expressed interest in them on your website, app, or somewhere else on the internet. Entertainment. With almost 1.5

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of.

Gen Z 99

Gen Z Influencer Marketing Entertainment Marketing 99

Content Marketing Institute

APRIL 10, 2018

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. And millennials? A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W.

Millennials 111

Millennials Inbound Marketing PR Entertainment 111

Hootsuite

DECEMBER 10, 2019

People use social to find entertaining posts, read news, and research products, all in public channels. Citadel used traditional public social feeds to promote the tournament and create excitement. Millennials are feeling particularly bleak. That strategy should define your brand and promote customer happiness.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

NOVEMBER 21, 2022

We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment.

Gen Z 98

Gen Z Millennials Inbound Marketing Entertainment 98

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel.

Social Media Marketing 102

Social Media Marketing Transform Gen Z User-Generated 102

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. Short-Form Video Trends to Look Out For. More User-Generated Content (UGC). Consumers generally love UGC.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

MAY 6, 2022

By using disruptive technology and catering to the desires of its millennial customers, Coca-Cola has effectively combined tech, creativity, marketing, and product development to improve the returns on its campaigns. Twitch is an interactive live streaming service for content spanning gaming, entertainment, sports, music, and more.

Social Media Marketing 114

Social Media Marketing Non-Profit User-Generated Transform 114

Hubspot Marketing

NOVEMBER 6, 2019

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on.". Additionally, these topics might be interesting to the millennial podcast audience which is highly tuned into smartphone and computer technology.

Advertisers 107

Advertisers Advertising Millennials Promotion 107