The LeadG2 Blog

JULY 23, 2024

Not only is it one of the most popular ways to consume educational or entertaining audio content, but the number of Americans who listen to podcasts has substantially increased over the last decade. Recently, HubSpot added new features to its software to make it easier for users to create, manage, and promote podcasts!

Entertainment 111

Entertainment Education Promotion Management 111

Martech

AUGUST 15, 2024

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.” “Perception is everything.

Finance 121

Finance Customer loyalty Entertainment Price 121

Martech

FEBRUARY 3, 2025

Advertisers leverage this by creating memorable, entertaining commercials that often become part of the cultural conversation. In summary, Super Bowl advertising has transformed from a simple promotional tool into a highly strategic marketing opportunity, with escalating costs reflecting its importance in the advertising landscape.

Transform 114

Transform Price Entertainment Advertising 114

Aspiration Marketing

APRIL 6, 2023

Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation.

Entertainment 246

Entertainment Education Promotion Branding 246

Hubspot Marketing

MARCH 26, 2025

And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Incorporate entertaining live video. You can quickly go live from your feed or schedule and promote a live event in the future. Plus, theyre fun to watch.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Marketing Insider Group

DECEMBER 3, 2024

The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns. Valuable content that informs, entertains, or solves a problem is more likely to be shared, helping expand your reach. Sharing drives natural reach and attracts more followers.

Entertainment 110

Entertainment User-Generated Analytics Promotion 110

SocialPilot

DECEMBER 18, 2024

Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. potential new followers) with entertaining clips and catchy music. Reels: Reels have their own tab on the app.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Sprout Social

MARCH 14, 2025

We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. Themed events and promotions Tying your live shopping event to a special occasion helps create excitement and build urgency around your event. Louise, Doll Beauty and BPerfect acting as co-hosts.

Branding 121

Branding Gen Z Energy Shoppers 121

Sprout Social

JANUARY 22, 2025

Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. TikTok thrives on entertaining, short-form, and creative content. It’s called a “Promote campaign.” 56 percent of TikTok users in the U.S.

Advertising 105

Advertising Advertisers User-Generated Gen Z 105

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. What does content marketing include? Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hootsuite

MARCH 21, 2025

If youd prefer to set things up manually and adjust them to work with specific campaigns or seasonal promotions, you can do that using the options on the left of the screen. In order to build relationships that drive Instagram sales, you need to focus on providing solid entertainment value for your audience.

eCommerce 103

eCommerce Shoppers User-Generated Entertainment 103

Martech

JANUARY 31, 2025

Dig deeper: How to promote data literacy in your marketing team How does one build data literacy? Does having friends over for dinner count as entertainment (discretionary) or meals (required)? Failure to respond to disruptors competing for customers. Poor customer experience. Poor employer brand reputation.

Entertainment 106

Entertainment Marketing Marketers Price 106

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Sprout Social

MARCH 26, 2025

Users may be sharing weekend updates or seeking entertainment before the start of a new week. Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression.

Entertainment 94

Entertainment Gen Z Millennials User-Generated 94

illumin

OCTOBER 31, 2024

Disney Parks Disney isn’t just leading the pack by highlighting its TV and film content this spooky season, it is also doing a fantastic job promoting its parks. In part, this is because it cleverly leads its lineup with Agatha All Along, Marvel’s latest show and a viral success.

Retail 105

Retail Entertainment Advertising Advertisers 105

Sprout Social

OCTOBER 7, 2024

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more. Publish at the right time.

Entertainment 121

Entertainment Place Analytics Management 121

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Avoid overly scripted or forced promotions that scream “advertisement.” They felt less like ads and more like entertaining content that happened to feature a brand.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. Do you have a good mix of entertaining, or educational content?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

illumin

NOVEMBER 21, 2024

as mentioned, the average total spending on gifts, entertainment, and travel combined is expected to rise by 13% (an average total of $1,853). While gifts and entertainment are steady sources of spending during the holidays, travel is making a huge comeback. Travel takes flight Travel is taking over holiday budgets in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. What is Facebook marketing? text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Utilize various email campaign types—promotional, informational, and transactional—to effectively engage your audience at different stages of the buyer’s journey.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Jeff Bullas

MARCH 1, 2023

Even the biggest news and entertainment sites can be bogged down by excessive traffic after breaking a big announcement, and your site is no different. The exit traffic from MySpace, on the other hand, was primarily focused on celebrities/entertainment (23%) and video games (28%), with little interest in news.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Known for its quick updates and trending topics, Twitter is widely used for news, entertainment, and global conversations. Most third-party scheduling tools also support Twitter scheduling.

Gen Z 110

Gen Z User-Generated Advertising Advertisers 110

Hubspot Marketing

MAY 7, 2025

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. Audiences watch TV to be entertained, get informed, or unwind, not to view commercials. Provide value.

Social Media Marketing 109

Social Media Marketing eBook Marketing Marketers 109

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly. Avoid buying fake followers 2.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Vertical Response

JULY 7, 2024

Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. To succeed on TikTok, brands need to focus on creating entertaining and engaging content that hooks viewers within the first few seconds. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. 40% of YouTube Shorts users are not on TikTok or Instagram Reels Feel free to cross-promote your content across vertical video channels so you can maximize your reach. Heres how to increase your YouTube subscribers and promote your YouTube channel.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. To summarize, your TikTok content strategy should stay the same: Create helpful and entertaining videos for your target audience. This means you promote your best-performing organic posts on TikTok in a few simple clicks.

SEO 107

SEO Real Estate User-Generated Promotion 107

Buffer Marketing

AUGUST 28, 2024

Instagram Stories are also an excellent way to promote your existing content, engage your existing followers, and use Instagram’s many features like answering questions, running polls, timers, etc. It’s entertaining and relatable for the viewers watching. An example: I love Mokobara’s Instagram feed.

Entertainment 96

Entertainment Education User-Generated SEO 96

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. For example, short-form video is currently king, which means that social networks that support and promote that format will likely continue to see growth. Tailor content to each platform Know your audience.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. But they do it with a distinct flair that is undeniably entertaining. The play: NPS packages educational content in a humorous, entertaining way. Orient your strategy around entertaining people. Do something unexpected.

Gen Z 91

Gen Z Branding Retail Education 91

Hubspot Marketing

NOVEMBER 4, 2024

It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. When you work with creators, they can easily tag the products they’re promoting in posts or Reels and send traffic directly to the brand’s Shop page to take action. Promote your product content with ads.

Product 111

Product User-Generated eCommerce Shipping 111

SocialPilot

APRIL 17, 2025

There are different kinds of video features on Instagram to explore: Instagram Reels Tips for 2025: Reels are the most popular and creative content format on Instagram, wherein you can create entertaining, immersive videos of up to 90 seconds to express your brand story creatively.

User-Generated 91

User-Generated Gen Z Entertainment Education 91

Hubspot Marketing

APRIL 8, 2025

The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Niche communities and hobbies (32%). Other no-nos?

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101