Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Dig deeper: What is social media marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

Hootsuite

MARCH 21, 2025

If youd prefer to set things up manually and adjust them to work with specific campaigns or seasonal promotions, you can do that using the options on the left of the screen. In order to build relationships that drive Instagram sales, you need to focus on providing solid entertainment value for your audience. Try it free today.

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. TikTok thrives on entertaining, short-form, and creative content. It’s called a “Promote campaign.” 56 percent of TikTok users in the U.S.

Advertising 109

Advertising Advertisers User-Generated Gen Z 109

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Martech

JULY 24, 2024

What does this mean for marketers? The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. A lot of it is about media coverage, and more fans watching through streaming. In the U.S., Some would argue slowly, but it’s definitely happening.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Buffer Marketing

JANUARY 20, 2025

“People tend to look for their closest friends in Stories, use Explore to discover new content and creators, and be entertained in reels,” Mosseri explains. People’s behavior tends to differ in different areas of the app. With that in mind: here’s how it works.

User-Generated 131

User-Generated Social Media Marketing Analytics Fashion 131

Hubspot Marketing

JUNE 30, 2025

Social Media/Community Manager Job Description Social media has become an integral part of business. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. X chats, LinkedIn discussions, etc.).

Management 110

Management Inbound Marketing Marketing Marketers 110

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Heres how to increase your YouTube subscribers and promote your YouTube channel. There are 65.3 Sign up free today.

Gen Z 103

Gen Z User-Generated Marketing Marketers 103

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. Tuesday : 56 p.m. Friday : 310 p.m.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Avoid overly scripted or forced promotions that scream “advertisement.” They felt less like ads and more like entertaining content that happened to feature a brand.

Branding 123

Branding Influencer Marketing User-Generated Key Performance Indicator 123

Vertical Response

JULY 7, 2024

Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. To succeed on TikTok, brands need to focus on creating entertaining and engaging content that hooks viewers within the first few seconds. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

MAY 1, 2025

Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. Cause marketing Because sometimes social media marketing should be about more than just selling products. One standout example? The takeaway?

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Marketing Marketers 94

Buffer Marketing

AUGUST 28, 2024

Instagram Stories are also an excellent way to promote your existing content, engage your existing followers, and use Instagram’s many features like answering questions, running polls, timers, etc. It’s entertaining and relatable for the viewers watching. An example: I love Mokobara’s Instagram feed.

Entertainment 103

Entertainment Education User-Generated SEO 103

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. Turn it into a GIF.

Whitepaper 118

Whitepaper User-Generated Thought Leadership Copywriting 118

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. To summarize, your TikTok content strategy should stay the same: Create helpful and entertaining videos for your target audience. TikTok marketing: The organic way The organic content strategy has four components: 1.

SEO 114

SEO Real Estate User-Generated Promotion 114

Sprout Social

JUNE 18, 2025

Use it to offer live or automated customer support, send personalized WhatsApp marketing campaigns or provide updates. Sprout’s Q2 2025 Pulse Survey found 42% of Gen Xers use TikTok, turning to it for entertainment and inspiration. They are scrolling to learn, connect and occasionally be entertained.

User-Generated 130

User-Generated Influencer Marketing Marketing Marketers 130

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Finally, a large following on TikTok can boost your presence on other social media platforms.

User-Generated 96

User-Generated Fashion Gen Z Analytics 96

Sprout Social

MAY 14, 2025

Social media usage demographics in Australia As social media continues to evolve, Australians arent just using it to chat with friends and familytheyre using it to stay connected to the world around them. Marketers can capitalise on these frequent visits by promoting bite-sized content in the Discover feed.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Hubspot Marketing

NOVEMBER 4, 2024

Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. According to GWI, it’s the social media platform with the highest cultural impact. Promote your product content with ads.

Product 113

Product User-Generated eCommerce Shipping 113

Buffer Marketing

FEBRUARY 27, 2025

Substack makes this easy with tools like: A unique subscribe link to share anywhere An import feature to bring in email lists (as long as you have permission) Embeds and buttons to add a signup form to your website Don’t wait until you have the perfect newsletter to promote it. Publishing for the sake of publishing.

Promotion 75

Promotion Price Affiliate Marketing Fashion 75

SocialPilot

JUNE 27, 2025

Plan Content That Educates, Entertains, Inspires, and Sells Not every post needs to promote—but every post needs to serve a purpose. In 2025, the best brands don’t just post—they educate, entertain, inspire, and sell in a content rhythm that feels natural, not salesy. The magic number for most SMBs and agencies? Two to three.

Thought Leadership 66

Thought Leadership Entertainment Education User-Generated 66

Sprout Social

APRIL 29, 2025

More than any other type of content, consumers want educational product information on LinkedIn, according to The 2024 Social Media Content Strategy Report. The answer is edutainment social content. Edutainment is entertaining educational content thats quick to watch and easy to understand. Take Sephora, for example.

Thought Leadership 95

Thought Leadership Education Promotion Entertainment 95

Buffer Marketing

OCTOBER 31, 2024

Grab a handful from this list, put your own spin on them, and voilà —  a jam-packed Instagram content calendar that entertains and inspires your followers. It's promotion and engagement all in one! 🌱 New to Instagram? You can ask about their opinions (e.g.,

Transform 119

Transform PR Product User-Generated 119

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. Those tapes eventually led me to create content centered around anime and different “nerdy” entertainment aspects. The same is true for companies.

Fashion 107

Fashion Energy Price Product 107

Buffer Marketing

JULY 10, 2025

Don’t over-rely on trends or AI tools Conclusion: Stay flexible and adaptable What is Instagram marketing? Let’s start at the beginning: Instagram marketing is the process of using Instagram to promote your brand, product, or service. Your Instagram marketing goals won’t exist in a vacuum, though.

User-Generated 99

User-Generated Marketing Marketers Analytics 99

SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy?

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Sprout Social

JUNE 24, 2025

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. times more than all other social media apps. 47% use Snapchat for entertainment, and 44% want to see others’ activities. 40% use the app in the morning, 1.5

Gen Z 68

Gen Z Millennials User-Generated Advertising 68

SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy?

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 This consistent, educational, and entertaining content helped them build a 7-figure business with social media as their primary traffic driver. See how they engage with their community without fail.

Real Estate 59

Real Estate Transform User-Generated Education 59

SocialPilot

JUNE 19, 2025

Quick Look: Trending Social Media Content Types in 2025 Stay ahead of the curve with this snapshot of the most effective, AI-enhanced social content formats right now. So, we break down top social media content types, complete with real-world use cases, platform fit, and ways to create them smarter, faster.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? billion in 2025.

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 77

Video Marketing Social Media Marketing Marketing Marketers 77

SocialPilot

JUNE 26, 2025

Here’s where it really shines for companies, agencies, and marketing pros: Generate Quality Leads: LinkedIn lets you get super specific with targeting things such as job titles, industries, seniority, and even company size. Promote lead magnets or events by targeting roles, industries, and company sizes with precision.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Known for its quick updates and trending topics, Twitter is widely used for news, entertainment, and global conversations. Most third-party scheduling tools also support Twitter scheduling.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Buffer Marketing

OCTOBER 29, 2024

Why it works: Adding music enhances the entertainment factor of your static content, increasing its likelihood of being promoted by Instagram’s algorithm. Reels are the top-performing format in terms of visibility, and pushing your carousels and images into this feed with a simple audio addition is a game-changer.

User-Generated 131

User-Generated Analytics Education Finance 131