Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports.

SEO 98

SEO Content Marketing Entertainment PR 98

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 122

Branding Social Media Marketing User-Generated Advertisers 122

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S. 56 percent of TikTok users in the U.S. TikTok thrives on entertaining, short-form, and creative content.

Advertisers 105

Advertisers Advertising User-Generated Gen Z 105

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. What is Facebook marketing?

Gen Z 94

Gen Z User-Generated Marketers Marketing 94

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

MARCH 14, 2025

52% of European and 64% of Latin American users attend live shopping events at least once a month. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. These platforms offer more control and stronger buyer intent since users are there specifically to shop.

Branding 121

Branding Gen Z Energy Shoppers 121

SocialPilot

APRIL 17, 2025

billion monthly active users , Instagram is one of the world’s most popular social media platforms. Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. With over 2.4

User-Generated 91

User-Generated Gen Z Entertainment Education 91

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Sprout Social

MARCH 26, 2025

. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK. Tuesday : 56 p.m.

Entertainment 94

Entertainment Gen Z Millennials User-Generated 94

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok.

Gen Z 109

Gen Z User-Generated Marketers Marketing 109

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. Tailor content to each platform Know your audience.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. At least, that’s how this marketer’s story arc went.

Product 111

Product User-Generated eCommerce Shipping 111

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 110

Gen Z User-Generated Advertisers Advertising 110

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Utilize various email campaign types—promotional, informational, and transactional—to effectively engage your audience at different stages of the buyer’s journey.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 107

SEO Real Estate User-Generated Promotion 107

Hootsuite

JANUARY 13, 2022

billion users worldwide. If you want to harness the platform’s potential, learning how to promote your channel is a must. How to promote your YouTube channel: 30 tactics that work. And great SEO starts with understanding what users are searching for. The title is the first thing users see when they find your content.

Promotion 145

Promotion User-Generated SEO Analytics 145

Buffer Marketing

OCTOBER 29, 2024

As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial. Engagement-heavy posts are more likely to appear at the top of your followers' feeds because Instagram wants to show users content they are most likely to interact with.

User-Generated 128

User-Generated Analytics Finance Education 128

Hubspot Marketing

MAY 7, 2025

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. Audiences watch TV to be entertained, get informed, or unwind, not to view commercials. The same is true for social media users.

Social Media Marketing 109

Social Media Marketing eBook Marketers Marketing 109

Jeff Bullas

MARCH 1, 2023

In less than one year, however, Twitter has increased to 190 million users (nearly doubling) while Facebook now has 600 million users (20% growth). Of course, these are only raw user counts, and they don’t necessarily indicate how much of this traffic will actually see your company.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertisers 211

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post. ⚡ Pro-tip: Use brand-specific hashtags to collate all user-generated content (UGC) about your small business in a single place. Avoid buying fake followers 2.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated 128

User-Generated Social Media Marketing Analytics Fashion 128

Buffer Marketing

AUGUST 28, 2024

Think user generated content (UGC) , memes, and polls. Instagram Stories are also an excellent way to promote your existing content, engage your existing followers, and use Instagram’s many features like answering questions, running polls, timers, etc. It’s entertaining and relatable for the viewers watching.

Entertainment 96

Entertainment Education User-Generated SEO 96

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. Accurately target customers Facebook has a lot of user data and allows marketers to use it when targeting their audiences. What are the benefits of advertising on Facebook?

Advertising 112

Advertising Advertisers User-Generated Management 112

Martech

APRIL 3, 2025

Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM. Skai launched Celeste AI, a generative AI marketing agent that helps brands and agencies navigate commerce media by automating insights and decision-making.

User-Generated 72

User-Generated Entertainment CRM Retail 72

Buffer Marketing

FEBRUARY 12, 2025

Instead, use social posts to help and entertain your potential buyers. TallyForms does this best — regularly highlighting and promoting their new features & templates using social content. For example, BetterUp often promotes its live webinars using LinkedIn. Customer feedback matters, even the not-so-good ones.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Hubspot Marketing

SEPTEMBER 3, 2024

Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. With potential access to over 3 billion monthly active users , those numbers are nothing to scoff at. generating a lead) tend to cost more than impressions or clicks.

Advertising 124

Advertising Advertisers Price User-Generated 124

Neil Patel

MARCH 9, 2023

Facebook has just under 3 billion active monthly users. billion of those users participate in Facebook Groups. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participate in the discussion. Let’s get started. Who is Your Facebook Group For?

Promotion 112

Promotion User-Generated Advertisers Advertising 112

SocialPilot

FEBRUARY 17, 2025

Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide. Incorporate these elements so your content aligns with current user interests. But then, just as suddenly as it disappeared, it came back.

User-Generated 75

User-Generated Education Promotion Entertainment 75

Marketing Insider Group

AUGUST 5, 2024

Over the past couple of years, bloggers, search optimizers, and marketers have tried to harness the power of generative AI for creating content and promoting themselves. This is important from both a user experience standpoint and a technical standpoint. Often, this means providing them with information, entertainment, or both.

User-Generated 71

User-Generated Entertainment SEO Promotion 71

SocialPilot

FEBRUARY 11, 2025

Branding: Fashion, music, and entertainment brands dived in, creating their own versions to boost engagement. Engage User Stories : Highlight testimonials or personal experiences from your community to build deeper emotional ties. Viral Example An excellent example is Ryanair s use of funny trends to promote its brand.

User-Generated 67

User-Generated Entertainment Transform Branding 67

Search Engine Land

SEPTEMBER 19, 2024

The path to earning it varies between ecommerce and lead generation, so your strategy should reflect those differences. For ecommerce businesses, the objective is to generate sales directly through purchase checkouts. Branded search campaigns : Capture users searching specifically for your brand. Not all revenue is the same.

eCommerce 78

eCommerce User-Generated Education Entertainment 78

Buffer Marketing

DECEMBER 4, 2024

Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. Cross-promotion is a win-win situation when done right.

User-Generated 84

User-Generated Fashion Gen Z Analytics 84

Sprout Social

MARCH 27, 2025

On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users. TikTokMadeMeBuyIt).

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. They also understand their audience.

Gen Z 91

Gen Z Branding Retail Education 91