Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 114

Social Media Marketing Retail Branding Shoppers 114

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Social media is no different.

Social Media Marketing 92

Social Media Marketing User-Generated Marketers Marketing 92

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. Entertaining.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Real Estate 112

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. 433 million users are nothing to sniff at either.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Rock Content

OCTOBER 12, 2023

Here, we’ll go over everything you need to know about social media marketing for contractors to drive traffic, attract clients, and boost your bottom line. Choosing the Right Social Media Platforms According to research, around 79 percent of American consumers had one or more active social media profiles as of 2019.

Social Media Marketing 96

Social Media Marketing Copywriting Marketing Marketers 96

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 74

Social Media Marketing Marketing Strategy B2C Marketing 74

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining.

Entertainment 119

Entertainment Social Media Marketing Fashion User-Generated 119

Hubspot Marketing

APRIL 3, 2023

In May 2022, only 12% of consumers preferred purchasing products through social media apps like Instagram Shop or Facebook Marketplace. In the past three months, 41% of social media users have shared that they feel comfortable purchasing on social media platforms. That behavior shift is astounding.

Shoppers 145

Shoppers User-Generated Entertainment Social Media Marketing 145

Neil Patel

AUGUST 12, 2021

First, let’s talk about why social media is a crucial tool for restaurant marketing. Then we’ll discuss how to stand out from your competitors and find the most effective social media marketing techniques for your business. Why Is Social Media Important for Restaurant Marketing?

Food 145

Food User-Generated Social Media Marketing Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Asking your audience for feedback, whether through ratings or comments, is a great first step in driving user interaction. The typical pop-ups that ask for ratings can easily come across as annoying, disrupting what should be a seamless user experience on your website. Incentivize with Gamification and Rewards.

User-Generated 134

User-Generated Entertainment Thought Leadership Place 134

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? But what about businesses — what do they think about social commerce? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers.

Gen Z 135

Gen Z Inbound Marketing User-Generated Entertainment 135

Hootsuite

SEPTEMBER 25, 2023

Instagram users are the most engaged Across almost all industries, Instagram consistently has the highest average rates compared to other social networks. Interestingly, educational institutions generated higher Instagram engagement than any other industry in September.

Real Estate 133

Real Estate Food Entertainment Analytics 133

Hubspot Marketing

JULY 12, 2024

Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. You may as well carve out dedicated spaces that folks can lean into for inspiration, advice, entertainment, and more,” she says. Still not convinced?

Management 107

Management User-Generated Entertainment Social Media Marketing 107

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Let’s get started.

Entertainment 140

Entertainment User-Generated Gen Z Transform 140

Hubspot Marketing

JUNE 28, 2022

For instance, you may spend $100 developing creative assets for a video that ends up reaching 100,000 users. To reach those same users with an ad, you will likely have to invest much more money. In addition, social media allows you to: Drive more traffic to your website and generate leads. Build a community.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Neil Patel

AUGUST 31, 2021

You can generate substantial traffic from SEO alone , but not all traffic is equal. High-quality traffic (that includes users more likely to convert) offers better ROI, so you need to prioritize it. This attracts users interested in time management, productivity, and wellbeing in the workplace. Think about the possibilities!

SEO 145

SEO User-Generated Transform Social Media Marketing 145

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. of its US user base to be exact. With over 1 billion active monthly users, TikTok is where a significant portion of this demographic spends their time.

Gen Z 122

Gen Z User-Generated Entertainment Millennials 122

Buffer Marketing

APRIL 24, 2024

In this article, we'll explore the unique characteristics of organic and paid social media, how they complement each other, and why incorporating both into your social media strategy is essential for achieving your business goals. What is organic social media?

User-Generated 133

User-Generated Health Social Media Marketing Thought Leadership 133

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Success on social media starts with defining your target audience. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Yet, X saw the grand exit of big tech and entertainment brands last year.

Entertainment 141

Entertainment Advertisers Advertising User-Generated 141

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Buffer Marketing

NOVEMBER 14, 2024

💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post.

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

Adobe Experience Cloud Blog

JUNE 11, 2013

Somehow these folks missed the original memo sent out years ago; marketing is hard work. In this case specifically, marketing is hard on Facebook, but that doesn’t mean that you go out and tell the world that it’s a waste of time. If you are a social media marketer it’s your job to figure out how to make it work.

Thought Leadership 134

Thought Leadership B2C User-Generated Entertainment 134

Marketing Insider Group

OCTOBER 21, 2020

Beyond developing an impressive website, search engine optimization (SEO) is perhaps the most impactful marketing strategy for small businesses. SEO is the process of optimizing your website and content for search engines or end users to find your company easily. Email Marketing. Social Media Marketing.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

JULY 10, 2019

A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). for b2b marketing. for b2c marketing. Customers want to be educated (which is where B2B content marketing comes in).

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 110

Gen Z Direct Mail User-Generated Millennials 110

Adobe Experience Cloud Blog

MAY 14, 2015

Users listed their favorite moments (“I was really hoping he’d miss the trashcan when he threw the paper ball”) and made jokes with each other about memos and cover pages. The GoPro YouTube channel connects users with an authentic, emotional experience, which is the same sentiment the real estate office drone captured in his video.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 87

Digital Marketing Whitepaper User-Generated Affiliate Marketing 87

Customers.ai

AUGUST 29, 2022

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land.

Customer Journey 105

Customer Journey Entertainment Social Media Marketing User-Generated 105

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Hubspot Marketing

OCTOBER 17, 2022

Believe it or not, TikTok users aren't opposed to ads — they just have high expectations for them. The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. Tiktok is quirky by nature, and marketers find success when they're willing to get creative and silly. Kung Fu Tea.

Gen Z 134

Gen Z Entertainment User-Generated Energy 134

Adobe Experience Cloud Blog

OCTOBER 12, 2011

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Technorati : Register your blog with this site that hosts a collection of writers and blogs for Business, Entertainment and Technology. Is it intuitive?

User-Generated 99

User-Generated Social Media Marketing Entertainment Marketing Strategy 99

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. These evaluations were tricky but well thought out to land users quality results based on the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) of the content. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144