Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 91

Video Marketing Gen Z Marketing Marketers 91

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. More User-Generated Content (UGC). Consumers generally love UGC. Short-Form Video Example: Chipotle. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 76

Video Marketing Whitepaper User-Generated Entertainment 76

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 122

Branding Millennials Video Marketing B2C 122

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. These evaluations were tricky but well thought out to land users quality results based on the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) of the content. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Perhaps you’ve already dabbled in video creation.

Content Marketing 141

Content Marketing Entertainment Marketing Marketers 141

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. Level up your user-generated content. Tease your audience. Save money.

Gen Z 142

Gen Z Entertainment User-Generated Video Marketing 142

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Girl Power Marketing

FEBRUARY 1, 2023

In addition, quick, snackable content bites that are entertaining, informative, and shareable can nicely round out a content strategy. Create brief and entertaining content—make them laugh, make them think, and then make them want to share with others. And throw in some helpful hints. The result?

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Yet, X saw the grand exit of big tech and entertainment brands last year.

Entertainment 137

Entertainment Advertisers Advertising User-Generated 137

Hubspot Marketing

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. The beta feature enables users to see and create 15-second videos with musical overlays. billion cumulative daily views.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Video marketing has other benefits beyond distribution and traffic generation.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Rock Content

JANUARY 18, 2021

As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Video Marketing.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Content Marketing Institute

OCTOBER 9, 2018

Stories allowed users to consume mobile social content in a natural way. Snapchat also introduced the first vertical advertising concept, “3V – Vertical Video Views,” a concept later embraced by Instagram for its advertising services and, a few months ago, its IGTV platform. Videos and livestreaming. Infographics.

Entertainment 110

Entertainment User-Generated Advertising Advertisers 110

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

Transform 143

Transform Food User-Generated Branding 143

Adobe Experience Cloud Blog

JULY 28, 2017

While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Show, Not Tell. Incentivize.

Branding 134

Branding Thought Leadership Marketing Marketers 134

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Sprout Social

DECEMBER 28, 2016

You’re a dog person,” campaign to their influencer marketing efforts, they’ve really set themselves apart by being entertaining and appealing directly to their target audience. Aside from social video marketing being extremely popular, Lowe’s saw success with Vine for a few reasons. Why It Worked.

Social Media Marketing 111

Social Media Marketing Entertainment Food Marketing 111

Hubspot Marketing

JUNE 11, 2021

For example, while people might not want to watch a two-hour commercial, they could watch a longer live video Q&A, an interview with a thought leader, or a video that tells a longer, but entertaining story.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Customers.ai

FEBRUARY 6, 2024

When you market to the top of the funnel, your objective is awareness. Content that’s educational or entertaining without being overly detailed or salesy usually works best to increase awareness of brands, products, and services. What are the parts of a marketing funnel?

Marketing 109

Marketing Marketers Entertainment User-Generated 109

Sprout Social

MARCH 20, 2023

While there’s no official length cut off for short-form videos, they’re typically considered to be videos between three seconds and one minute in length. And it’s well within your reach to start using it in your video marketing strategy. more engaging than long-form video (The Sprout Social Index™).

User-Generated 131

User-Generated Energy Entertainment Management 131

Sprout Social

JANUARY 27, 2021

How video details like thumbnails, titles and video length impact your video performance. In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. YouTube Analytics: General Reports. Average View Duration: The average length, in seconds, of video playback.

Analytics 145

Analytics User-Generated Advertising Advertisers 145

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. Every day, people watch over a billion hours of video. The 5 New Rules of Video Marketing Success.

Food 96

Food Entertainment User-Generated SEO 96

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Create High-Quality, Evergreen Content.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Hootsuite

FEBRUARY 15, 2024

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. Users are looking for a reason to stay. Download the free guide now.

User-Generated 120

User-Generated SEO Social Media Marketing Analytics 120

Neil Patel

NOVEMBER 30, 2020

When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business. What Is Video Search?

SEO 135

SEO User-Generated Place Entertainment 135

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. Then, compare these metrics after your video launches.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Marketing Insider Group

AUGUST 11, 2023

PS – Check out these 13 Amazing Examples of Brands on Social Media Top 9 Social Networks for Businesses Facebook: Connecting with a Global Audience Learn how Facebook’s extensive user base and targeted advertising options make it an ideal platform for businesses of all sizes.

Key Performance Indicator 96

Key Performance Indicator User-Generated Entertainment Social Media Marketing 96

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Sprout Social

SEPTEMBER 1, 2022

As your social media users consume more and more video content, having a YouTube presence is more than just a box to check in your broader social strategy. Managers are responsible for the day-to-day operations of running a YouTube channel, like creating a content calendar and publishing videos. Let’s dive in.

Management 129

Management Branding User-Generated Entertainment 129

Hubspot Marketing

NOVEMBER 6, 2018

Generate revenue. Boost user engagement. This is hardly a definitive list, but it gives you an idea of some general business goals that a campaign could help reach. For generating revenue: Leads, sales, upsells. For boosting user engagement: Blog shares, social shares, email interactions. Increase brand awareness.

Direct Mail 143

Direct Mail Marketing Marketers User-Generated 143

Sprout Social

OCTOBER 16, 2018

But rather than rely on in-depth tutorials, social media and the beauty industry is all about entertaining, bite-sized how-tos. User-generated content. As a result, user-generated content is the bread and butter of social media and the beauty industry. Investing in video marketing.

User-Generated 104

User-Generated Promotion Entertainment Branding 104