Search Engine Journal

JANUARY 23, 2023

Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals. The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared first on Search Engine Journal.

Video Marketing 126

Video Marketing Entertainment Education Marketing 126

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. But in 2022, things have changed.

Video Marketing 133

Video Marketing Branding User-Generated Millennials 133

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing 109

Video Marketing Marketing Strategy Transform B2C 109

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Adobe Experience Cloud Blog

MAY 14, 2015

In a time when everyone feels pressure to post important life events, colorful images, and compelling text on social media , a video that encompasses all of these in one automatically strikes a chord with viewers. Has your company used GoPro or other video in its marketing efforts? GoPro and Hiring.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. How the old model fails.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketing 111

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The post Twitter launches new ‘Unskippable’ video marketing series appeared first on Search Engine Land.

Video Marketing 96

Video Marketing Entertainment Education Advertising 96

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 94

Video Marketing Gen Z Marketing Marketers 94

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Interested in adding fun elements to your next marketing video?

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Hubspot Marketing

SEPTEMBER 9, 2024

Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Image Source What can you do as a marketer?

Gen Z 137

Gen Z Millennials Entertainment User-Generated 137

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 77

Video Marketing Whitepaper User-Generated Entertainment 77

Hubspot Marketing

FEBRUARY 15, 2023

You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer. While your brand may not have the budget to book two A-list celebrities for your next video marketing campaign, it's still possible to recreate this strategy. Consumers' Favorite Commercial Relating to Entertainment.

Automobile 119

Automobile Food Entertainment Video Marketing 119

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 123

Branding Millennials Video Marketing B2C 123

Kuno Creative

FEBRUARY 16, 2023

According to CNET, YouTube has close to two billion users logging in and watching videos each month. That’s nearly one of every four people on the planet looking for content to educate and entertain. But producing videos and posting them is just one way to make YouTube a part of your video marketing landscape.

Branding 95

Branding Entertainment Video Marketing Education 95

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. Creating YouTube Shorts is a cost-effective video marketing strategy.

Gen Z 142

Gen Z Entertainment User-Generated Video Marketing 142

SMA Marketing

AUGUST 15, 2024

Hey there, SaaS content marketer! As a content pro, you’ve likely seen that attention spans are shorter than ever, and people are increasingly turning to video for information, education, and entertainment. This shift in consumer behavior presents a perfect opportunity for SaaS companies like yours.

Video Marketing 52

Video Marketing Entertainment Education Marketing 52

Marketing Insider Group

JUNE 16, 2020

It’s an opportunity to highlight the features of a product, to explain how something works in a quick, visual, easily-digestible chunk of marketing gold. Critically, video content marketing blurs the line between entertainment and outright advertising. In short, video is convenient, video is valuable, and video is fun.

Content Marketing 141

Content Marketing Entertainment Marketing Marketers 141

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” It’s not good business to be associated with vile conspiracy theories.

Entertainment 140

Entertainment Advertising Advertisers User-Generated 140

Martech

JUNE 7, 2023

As 5G availability spreads and AI gains a foothold, video will continue to become an absolute necessity for all marketing. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience.

Video Marketing 111

Video Marketing Marketing Marketers Entertainment 111

Girl Power Marketing

FEBRUARY 1, 2023

In addition, quick, snackable content bites that are entertaining, informative, and shareable can nicely round out a content strategy. Create brief and entertaining content—make them laugh, make them think, and then make them want to share with others. And throw in some helpful hints. The result?

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Celebrate your customers: Video testimonials can be huge social proof points. But you can also go one step further and make your customers the star of your video marketing. Use video to tell their story. . With over 1.9

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Retail 106

Retail Shoppers Entertainment Advertisers 106

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Neil Patel

FEBRUARY 3, 2023

YouTube has introduced Shorts to keep up with TikTok and Instagram’s emerging updates with the growing popularity of short-form video. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. To name a few, I believe SEO, video marketing, and branding are here to stay.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

MARCH 25, 2021

To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand. Meanwhile, roughly 20% read blog posts for the sake of entertainment. Do Blog Posts Lead to Purchases?

Shoppers 145

Shoppers Energy eBook Promotion 145

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. You do not need to have a movie studio budget for videos, but they do need to look professional.

Product 145

Product Branding Entertainment Promotion 145

Sprout Social

DECEMBER 28, 2016

You’re a dog person,” campaign to their influencer marketing efforts, they’ve really set themselves apart by being entertaining and appealing directly to their target audience. Aside from social video marketing being extremely popular, Lowe’s saw success with Vine for a few reasons. Why It Worked.

Social Media Marketing 111

Social Media Marketing Entertainment Food Marketing 111

Content Marketing Institute

OCTOBER 9, 2018

It may not be enough to capture the best set of photos or an inspirational video. Stickers allow you to customize one or more slides with information that your audience may find valuable or entertaining. Tailor your content to entertain and/or inform your followers or other target audience. Customize the stickers. Be creative.

Entertainment 110

Entertainment User-Generated Advertising Advertisers 110

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 97

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 97

Hubspot Marketing

MAY 14, 2019

Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Video Marketing. Voice Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145