Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

SMA Marketing

AUGUST 15, 2024

Hey there, SaaS content marketer! As a content pro, you’ve likely seen that attention spans are shorter than ever, and people are increasingly turning to video for information, education, and entertainment. This shift in consumer behavior presents a perfect opportunity for SaaS companies like yours.

Video Marketing 52

Video Marketing Entertainment Education Marketing 52

Hubspot Marketing

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. Respondents were categorized as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions. We love to share.

Video Marketing 145

Video Marketing Entertainment Marketing Marketers 145

Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 142

Video Marketing Millennials Gen Z Entertainment 142

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. Video at the early stage of the funnel should entertain or entice your viewers to want to learn more from you. video b2b'

Video Marketing 134

Video Marketing Thought Leadership Entertainment eBook 134

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. How the old model fails.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketing 111

Adobe Experience Cloud Blog

MAY 14, 2015

In a time when everyone feels pressure to post important life events, colorful images, and compelling text on social media , a video that encompasses all of these in one automatically strikes a chord with viewers. Has your company used GoPro or other video in its marketing efforts? GoPro and Hiring.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Hubspot Marketing

FEBRUARY 15, 2023

You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer. While your brand may not have the budget to book two A-list celebrities for your next video marketing campaign, it's still possible to recreate this strategy. Consumers' Favorite Commercial Relating to Entertainment.

Automobile 114

Automobile Food Entertainment Video Marketing 114

Hubspot Marketing

SEPTEMBER 9, 2024

Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Image Source What can you do as a marketer?

Gen Z 133

Gen Z Millennials User-Generated Entertainment 133

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Interested in adding fun elements to your next marketing video?

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Kuno Creative

FEBRUARY 16, 2023

According to CNET, YouTube has close to two billion users logging in and watching videos each month. That’s nearly one of every four people on the planet looking for content to educate and entertain. But producing videos and posting them is just one way to make YouTube a part of your video marketing landscape.

Branding 95

Branding Entertainment Video Marketing Education 95

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 116

Branding Millennials Video Marketing B2C 116

Girl Power Marketing

FEBRUARY 1, 2023

In addition, quick, snackable content bites that are entertaining, informative, and shareable can nicely round out a content strategy. Create brief and entertaining content—make them laugh, make them think, and then make them want to share with others. And throw in some helpful hints. The result?

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Martech

JUNE 7, 2023

As 5G availability spreads and AI gains a foothold, video will continue to become an absolute necessity for all marketing. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience.

Video Marketing 112

Video Marketing Marketing Marketers Entertainment 112

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Retail 105

Retail Shoppers Entertainment Advertising 105

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” It’s not good business to be associated with vile conspiracy theories.

Entertainment 140

Entertainment Advertising Advertisers User-Generated 140

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 77

Video Marketing Whitepaper User-Generated Entertainment 77

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Emerging Trends in Digital Marketing Sub-Topic: Artificial Intelligence in Marketing Article: “How AI is Transforming Digital Marketing Strategies” Article: “Implementing AI-Powered Chatbots for Customer Engagement” Sub-Topic: Voice Search Optimization Article: “Preparing Your Digital Marketing Strategy for (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. Creating YouTube Shorts is a cost-effective video marketing strategy.

Gen Z 143

Gen Z Entertainment User-Generated Video Marketing 143

Hubspot Marketing

FEBRUARY 6, 2024

She continues, "And what makes that so great is that’s exactly what our channel is trying to accomplish: content that is entertaining and informative but delivered in an easily digestible way. Like the previous videos, this video also comes off as authentic while sharing interesting and educational content.

Gen Z 111

Gen Z Entertainment Education Social Media Marketing 111

OnDemand CMO

JANUARY 20, 2023

To keep the audience entertained, marketers have to create engaging content that motivates the audience to watch. Video is quickly becoming the best solution and research supports this. This is why high-quality and consumable content is so important.

Market Trends 52

Market Trends Content Marketing Customer loyalty CMO 52

Spiralytics

MAY 30, 2024

As a marketer, you can leverage these platforms to create what is essentially a TV channel for your business. Share exciting videos about your brand, host live events, demonstrate products, conduct interviews, and create engaging content that entertains and informs your audience. female and 34.3%

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Calvyn Lee Blog

JANUARY 28, 2023

Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers. Sony Pictures already saw great success in using the platform to market Spider-Man: No Way Home, according to a report in Deadline.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Customers.ai

FEBRUARY 6, 2024

When you market to the top of the funnel, your objective is awareness. Content that’s educational or entertaining without being overly detailed or salesy usually works best to increase awareness of brands, products, and services. What are the parts of a marketing funnel?

Marketing 111

Marketing Marketers Entertainment User-Generated 111

Neil Patel

FEBRUARY 3, 2023

YouTube has introduced Shorts to keep up with TikTok and Instagram’s emerging updates with the growing popularity of short-form video. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. To name a few, I believe SEO, video marketing, and branding are here to stay.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Buffer Marketing

NOVEMBER 14, 2024

You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. Your audience might prefer  Instagram Reels  for bite-sized entertaining posts and carousel posts for everything educational.

Social Media Marketing 104

Social Media Marketing Analytics Education Entertainment 104

Digital Marketer

MARCH 24, 2023

The best way to do that is with entertainment! Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ Whenever possible, leverage video marketing throughout the campaign.

Customer Journey 64

Customer Journey Promotion Entertainment Advertising 64