Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing Customer Acquisition Marketers Marketing 134

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. In your inbox.

Event Marketing 110

Event Marketing Marketers Marketing Education 110

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Thought Leadership Promotion Marketers 134

Marketing Insider Group

MAY 29, 2019

However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, […]. The post Top 5 Event Marketing Strategies & Ideas appeared first on Marketing Insider Group.

Event Marketing 111

Event Marketing Marketing Strategy Marketers Marketing 111

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 107

Event Marketing Marketers Marketing PR 107

Marketing Insider Group

MAY 14, 2019

Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group.

Event Marketing 111

Event Marketing Market Trends Marketers Marketing 111

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Consumer and retail activations.

Event Marketing 123

Event Marketing Logistics Retail Marketers 123

Marketing Insider Group

JUNE 25, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

Event Marketing 111

Event Marketing Marketers Marketing Promotion 111

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. The post Event Marketing Strategy and Timelines For Busy Event Managers appeared first on Marketing Insider Group.

Event Marketing 109

Event Marketing Marketing Strategy Management Marketers 109

Marketing Insider Group

JULY 22, 2019

But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group.

Event Marketing 111

Event Marketing Marketing Plan Marketers Marketing 111

Marketing Insider Group

APRIL 24, 2019

The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.” ” Everyone looked up. Trying […].

Event Marketing 111

Event Marketing Marketers Marketing Content Marketing 111

Marketing Insider Group

AUGUST 6, 2019

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI.

Event Marketing 111

Event Marketing Marketers Marketing Digital Marketing 111

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions.

Event Marketing 115

Event Marketing B2C Promotion Marketers 115

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

Event Marketing 101

Event Marketing Millennials Fashion Marketers 101

OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. Financing Your Event.

Event Marketing 73

Event Marketing Marketing Strategy Finance Entertainment 73

Martech

OCTOBER 21, 2024

Sales support tools With customized prospect agendas, email templates and event highlights, they had everything they needed to build anticipation among their accounts. Start your winning strategy now Shifting from an event marketing-driven monologue to a cross-functional collaboration isn’t easy. But the payoff? It’s massive.

Transform 114

Transform PR Event Marketing Target Market 114

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

Event Marketing 59

Event Marketing Marketers Marketing Energy 59

SmartBrief - Marketing

OCTOBER 21, 2024

Your event is focused on marketing your business. Event marketing is about getting people to attend and promoting your brand, product, or service.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

SEPTEMBER 4, 2024

There’s an “influence gap” of 27% when it comes to broadcast advertising and event marketing too; low investment by brands, big influence on consumers. Thirty-one percent of brands care about paid/organic search; 58% of consumers say it influences purchase decisions. Adapting pays off.

eCommerce 106

eCommerce Shoppers Marketing Automation Platform Price 106

Influence & Co

NOVEMBER 22, 2023

As a marketer, your content strategy is your ace in the hole. In the bustling arena of trade shows, standing out is the name of the game. But how do you tailor it to the dynamic trade show environment?

Event Marketing 88

Event Marketing Marketers Marketing Content Marketing 88

Lusha

MAY 23, 2023

Events are still a hugely important part of marketing strategy– 79% of marketers in the U.S. use event marketing to generate leads. But finding the right audience and getting actual quality leads from an event can feel like fumbling around in the dark. Yep, we’re talking about intent signals.

Event Marketing 52

Event Marketing Marketers Marketing Personalized Marketing 52

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Price 143

Price Event Marketing User-Generated Education 143

Sprout Social

NOVEMBER 20, 2024

It also is relevant in public relations, content marketing and event marketing. Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception.

Key Performance Indicator 103

Key Performance Indicator Analytics Social Media Marketing User-Generated 103

Hubspot Marketing

NOVEMBER 15, 2024

Digital marketing like SEO, email, and social media. Experiential and event marketing. Internal marketing to employees. PR and earned media. Direct sales conversations and promotions. Customer support like call centers, chatbots, and social media support. Corporate social responsibility efforts.

CMO 129

CMO Traditional Marketing Communications Marketers 129

Hubspot Marketing

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.

Price 145

Price Event Marketing CRM Marketing Automation Platform 145

Martech

SEPTEMBER 8, 2023

The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s She and Lena Stahlschmidt of Fivetran presented at CEMA Summit, exploring the link between post-event strategy and proving the ROI of events.

Event Marketing 128

Event Marketing Customer Journey Content Marketing Management 128

Martech

SEPTEMBER 16, 2024

User groups and events marketing Role: Foster community engagement through offline and online events. User groups and events marketing: Expanding reach with virtual platforms Use community management platforms to grow user engagement and extend event reach. Sample goals: Shorten the sales cycle by 20%.

User-Generated 63

User-Generated CRM Customer Acquisition Partner Marketing 63

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. Exactly none. Product-specific information?

Transform 128

Transform Event Marketing Marketers Marketing 128

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done.

Thought Leadership 167

Thought Leadership Event Marketing Marketers Marketing 167

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Event Marketing 125

Event Marketing Transform User-Generated Management 125

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. And we at Splash aren’t the only ones who know it. Rest easy knowing your data is accurate.

Logistics 133

Logistics Event Marketing Thought Leadership CRM 133

Martech

APRIL 27, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Marketing Strategy 115

Marketing Strategy Event Marketing Education Marketers 115

Martech

MAY 23, 2022

” With so many people working remotely or in hybrid positions, event marketers often find themselves competing with other virtual experiences. Get the daily newsletter digital marketers rely on. How event marketing technology can help engage audiences. Processing.Please wait.

Event Marketing 117

Event Marketing Entertainment Marketers Marketing 117

Marketing Insider Group

JULY 16, 2019

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event.

Event Marketing 111

Event Marketing Marketers Marketing Promotion 111

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174