Marketing Insider Group

SEPTEMBER 25, 2020

At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation. The topics they talk about in their respective areas of expertise (personal development and personal finance) are the same topics that have been covered countless times before.

Thought Leadership 102

Thought Leadership Whitepaper Finance Communications 102

Martech

OCTOBER 31, 2022

However, marketing often must engage new ways of going to market, faster than their IT team can respond. Take for example the rise of podcasts in the marketplace and the data generated from these events. Marketing may need that capability tomorrow and IT might have a problem with building it in that timeframe.

Marketing 110

Marketing Marketers Management Finance 110

Set Up

MARCH 19, 2024

At my company today, there are many women in leadership roles in marketing and across our business, and that's definitely made it easier to lead. I started in event marketing which included a lot of after hours events, trade shows, customer entertaining, and alcohol where people sometimes dropped their professionalism.

Transform 105

Transform PR Marketing Marketers 105

Lusha

MAY 30, 2023

And then normally that last piece of surge happens with all of the departments that need to cross the t’s and c’s – the legal, the finance. I think it’s really important to align your marketing efforts to a historical look-back.” Now they’re doing their research and perhaps aligning it to the overall company goal.

Whitepaper 52

Whitepaper Finance Customer loyalty Entertainment 52

Lusha

MAY 30, 2023

And then normally that last piece of surge happens with all of the departments that need to cross the t’s and c’s – the legal, the finance. I think it’s really important to align your marketing efforts to a historical look-back.” Now they’re doing their research and perhaps aligning it to the overall company goal.

Whitepaper 52

Whitepaper Finance Customer loyalty Entertainment 52

Lusha

APRIL 5, 2023

And then normally that last piece of surge happens with all of the departments that need to cross the t’s and c’s – the legal, the finance. I think it’s really important to align your marketing efforts to a historical look-back.” So your customer has a big event coming up and they want to know who’s interested.

Customer Journey 52

Customer Journey Finance Digital Buyers CRM 52

Martech

JUNE 8, 2023

19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. Do unsubscribes or activity rates go down around some holidays or events but not others, and is that consistent year to year?

Gen Z 105

Gen Z Logistics Finance Energy 105

On24- CMO Confessions

SEPTEMBER 10, 2020

Technology in Marketing. On-the-Job Marketing Training. Excitement for the Future of B2B Marketing. The Digital-First Future of Event Marketing. Marketing Pet Peeves. Jon Russo: Yeah, I think you’re exactly right that we kind of eat our own as marketers. Tech CMO vs. Agency CMO.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Econsultancy

DECEMBER 13, 2021

With 74% of consumers stating they’d ‘keep an eye’ on the ways brands step up to the plate in this regard, the pressure is mounting on them to play a vital role in helping fund a return to live events. FinTech marketers invested $3 billion on user acquisition in 2020. Drilling down, a net balance of -76.6%

Advertising 52

Advertising Advertisers Retail Shoppers 52