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How to Create Effective Thought Leadership Content

Marketing Insider Group

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

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Your Guide to Intent for the Full Funnel

Lusha

And then normally that last piece of surge happens with all of the departments that need to cross the t’s and c’s – the legal, the finance. I think it’s really important to align your marketing efforts to a historical look-back.” Now they’re doing their research and perhaps aligning it to the overall company goal.

article thumbnail

Your Guide to Intent for the Full Funnel

Lusha

And then normally that last piece of surge happens with all of the departments that need to cross the t’s and c’s – the legal, the finance. I think it’s really important to align your marketing efforts to a historical look-back.” Now they’re doing their research and perhaps aligning it to the overall company goal.