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Field Events Are Just as Important as Conferences: Here are 4 Reasons Why

Adobe Experience Cloud Blog

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? So though your company’s field events may cater to much fewer people, the point is that these folks are there in the first place specifically to get to know your brand better.

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Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs

Martech

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment. In search of BETAs.

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The Art of Swag (or “Schwag”)

Adobe Experience Cloud Blog

To understand what makes great swag, you’ve got to understand why swag is an effective marketing tool in the first place. Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing.

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How to Win Valentine’s Day the Marketing Way

Adobe Experience Cloud Blog

As marketers, we’re always looking for the perfect time to send an email – if we’re sending to a personal email address, we send it outside of work hours; if we’re sending to a work email, we’ll send it during the workday. Marketers know that digital campaigns result in the highest ROI, but that doesn’t mean they should look cheap.

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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

Grinstead: In my experience, Marketing is a field dominated by women and that's made it, in many ways, a great place to grow a career as a woman. Still, in the industry, leadership positions historically went to men. I was lucky to come up in marketing as that was changing. I’d also say to support other women.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

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Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more. Event attendees will be treated to a variety of entertainment, from themed cocktails to an interactive GIF Photobooth.

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