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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. This is why the CMO needs to own all the elements of MarTech that run marketing.

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3 Strategies to Maximize the ROI of Your Next Event

Adobe Experience Cloud Blog

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. I’d love to hear your thoughts in the comments. User Group Meetings. Executive Networking Dinners. Roadshows or 1 Day Seminars.

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2016 Marketing Events That Will Shine as Bright as Gold

Adobe Experience Cloud Blog

Need some golden event ideas that shine bright? DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. Vidyard’s Space Camp – October 6 th – 7 th – San Francisco, CA | How to build a strong video marketing program and incorporate it into your overall marketing strategy.

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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

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