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How Gen Z uses social media and what that means for brands

Sprout Social

Growing trust in influencers and creators According to The 2024 Influencer Marketing Report , influencer trust is holding steady but growing in some pockets—especially among young consumers. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago.

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

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How the Right Creators Can Transform Your B2B Marketing

Duct Tape Marketing

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. John Jantsch (00:38.69) So let's define influencer marketing.

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5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Engage With Influencers. Influencer marketing is a hot topic across many marketing channels.

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Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?

Hubspot Marketing

However, our survey also found that a quarter of Gen Zers prefer finding products on social media via the influencers they follow. If brands still choose to use audio chatrooms in their marketing, leveraging influencer marketing could provide an advantage. Influencer marketing can also apply to podcasts.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Influencer Marketing.

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Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.