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Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Key performance indicators (KPIs). Analysis of previous campaigns. Collaborate.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

Updated answer: As a marketing manager planning a large event for our accounting services company, here are the top five duties I would perform to support the event: Top five duties Event planning and coordination: Organize all aspects of the event, including venue selection, logistics, and scheduling.

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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.