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Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Key performance indicators (KPIs). Analysis of previous campaigns. Create templates. Collaborate.

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The Ultimate Guide to Event Marketing

Hubspot Marketing

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

It also is relevant in public relations, content marketing and event marketing. It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate. Enter : Sprout Social, the all-in-one social media management platform.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g.,

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What do marketing attribution and predictive analytics tools do?

Martech

Provide reports, including visualizations, that help marketers understand which marketing activities performed better, and why some were more effective than others. Users should be able to input their key performance indicators to enable the system to judge based on what is important to the brand.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.