Event Marketing, Key Performance Indicator and Management

Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

JANUARY 27, 2025

A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Key performance indicators (KPIs). Analysis of previous campaigns. Create templates. Collaborate.

Event Marketing

Event Marketing Key Performance Indicator Logistics Marketing

The Ultimate Guide to Event Marketing

Hubspot Marketing

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing

Event Marketing Non-Profit Entertainment Marketing

How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

MAY 14, 2024

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.

Event Marketing

Event Marketing Marketing Plan Key Performance Indicator Logistics

Webinars

The Intersection of AI and Sales: Personalization Without Compromise

Making the Moment: The Art of Creating Events That Drive Results

Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

MORE WEBINARS

Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

NOVEMBER 20, 2024

It also is relevant in public relations, content marketing and event marketing. It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate. Enter : Sprout Social, the all-in-one social media management platform.

Key Performance Indicator

Key Performance Indicator Analytics Social Media Marketing User-Generated

Delivering large B2B marketing events: Best of the MarTechBot

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g.,

Key Performance Indicator

Key Performance Indicator Logistics Marketing Marketers

What do marketing attribution and predictive analytics tools do?

Martech

SEPTEMBER 30, 2021

Provide reports, including visualizations, that help marketers understand which marketing activities performed better, and why some were more effective than others. Users should be able to input their key performance indicators to enable the system to judge based on what is important to the brand.

Analytics

Analytics Key Performance Indicator Marketing Marketers

6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Key Performance Indicator

Key Performance Indicator Direct Mail Promotion Analytics

Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

SEPTEMBER 22, 2023

Integrating SMS marketing alongside email and social media allows businesses to strike the right balance when it comes to timing and frequency of their messages. 2023 SMS Marketing Usage Data & Results Based on the compelling trends from 2023, SMS marketing plays a crucial role for businesses in 2024.

Key Performance Indicator

Key Performance Indicator User-Generated Communications Marketing

Digital events platforms: Best of the Bot

Martech

NOVEMBER 20, 2023

Strategic Goals and KPIs: Craft a comprehensive RFP that reflects your high-level strategic goals and Key Performance Indicators (KPIs). This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison.

Key Performance Indicator

Key Performance Indicator User-Generated Analytics Customer

Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

NOVEMBER 17, 2021

Online events need technology to function, and the right software tools can provide a better frontend experience for your guests and a more organized, streamlined backend experience for your planning team. As part of your event strategy, select metrics you’ll monitor for your event. Create a streamlined registration process.

Key Performance Indicator

Key Performance Indicator Event Marketing Management Place

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated?

Marketing Strategy

Marketing Strategy Content Marketing Whitepaper Thought Leadership

Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

Customers.ai

DECEMBER 4, 2023

Whether it’s prompting a visit to a website, making a purchase, or attending an event, a well-crafted CTA guides recipients on the desired next steps, driving measurable outcomes. Event Marketing Event marketing offers that direct engagement and brand exposure that no other channel can.

Outbound Marketing

Outbound Marketing Direct Mail Inbound Marketing Marketing

How to create and use a marketing campaign plan template

Welcome Software

MAY 3, 2022

A marketing campaign plan template serves as that compass, organizing all elements of your campaign, from the target audience and messaging to channels and metrics, ensuring that every effort aligns with your overarching objectives. Every marketer knows that good campaign management starts with a plan.

Key Performance Indicator

Key Performance Indicator Gen Z Marketing Marketers

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

MAY 14, 2020

Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management. Management was concerned about making bad calls (me included), therefore, they were waiting for “more data to come in.” In addition, marketing budget tends to get cut at difficult times.

Marketing Plan

Marketing Plan Key Performance Indicator Communications Marketing

Important Marketing Terms You Should Know

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. For example, the sales and marketing teams may work on OKRs together.

PR

PR Marketing Marketers User-Generated

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

MAY 14, 2020

Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management. Management was concerned about making bad calls (me included), therefore, they were waiting for “more data to come in.” In addition, marketing budget tends to get cut at difficult times.

Marketing Plan

Marketing Plan Key Performance Indicator Communications Marketing

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

MAY 14, 2020

Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management. Management was concerned about making bad calls (me included), therefore, they were waiting for “more data to come in.” In addition, marketing budget tends to get cut at difficult times.

Marketing Plan

Marketing Plan Key Performance Indicator Communications Marketing

Marketing Pro Pulse

Creating an Event Marketing Calendar: Essentials to Include

The Ultimate Guide to Event Marketing

Webinars

Trending Sources

How to Create an Effective Nonprofit Event Marketing Plan

Webinars

Earned media value: How to calculate it and what to look out for in the calculating process

Delivering large B2B marketing events: Best of the MarTechBot

What do marketing attribution and predictive analytics tools do?

6 KPI-Focused Strategies for Organizing Virtual Events

Why You Still Need SMS Marketing & How to Get Started [+Data]

Digital events platforms: Best of the Bot

Online Events: How to Stay Organized from Beginning to End

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

How to create and use a marketing campaign plan template

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Important Marketing Terms You Should Know

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

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