Marketing Insider Group

JANUARY 27, 2025

A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Key performance indicators (KPIs). Analysis of previous campaigns. Collaborate.

Event Marketing 64

Event Marketing Key Performance Indicator Logistics Marketing 64

Marketing Insider Group

MAY 14, 2024

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.

Event Marketing 126

Event Marketing Marketing Plan Key Performance Indicator Logistics 126

Hubspot Marketing

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Martech

JANUARY 7, 2025

This includes tracking expenses, negotiating with suppliers, and ensuring we stay within budget while maximizing the event’s impact. Marketing and promotion: Develop a marketing plan to promote the event. This includes sending thank-you emails and sharing event highlights on our channels.

Key Performance Indicator 108

Key Performance Indicator Logistics Marketing Marketers 108

Marketing Insider Group

FEBRUARY 27, 2024

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Let’s delve into these components: Goals & KPIs Begin by clearly defining your goals. Are you aiming for increased brand awareness, lead generation, or sales growth?

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Key Performance Indicator 130

Key Performance Indicator Direct Mail Promotion Analytics 130

Welcome Software

MAY 3, 2022

Remember, simplicity can often be the key to efficiency. Your campaign plan should be a catalyst for action, not an obstacle that feels tedious to navigate. Most campaigns involve all the following pieces: Mission Marketing Goals Target Audience Marketing Strategy Tactics Timeline Metrics Let’s break down each piece, shall we?

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40