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The Ultimate Guide to Event Marketing

Hubspot Marketing

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. events work.

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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Download our interactive template: Planning & Executing a Strategic Marketing Campaign for guidance. Need assistance creating an effective marketing campaign?

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Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

Doing so will allow your business to gather data that can be used for future event planning, helping you to identify both wins and places of improvement. As part of your event strategy, select metrics you’ll monitor for your event. Remember to choose KPIs that are relevant to your business’s goals.

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How to Define Digital Marketing KPIs That Align with Your Business Goals

Marketing Insider Group

Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. In order to do so you generally track certain metrics and numbers that shed a light on the performance of the project.

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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

Integrating SMS marketing alongside email and social media allows businesses to strike the right balance when it comes to timing and frequency of their messages. 2023 SMS Marketing Usage Data & Results Based on the compelling trends from 2023, SMS marketing plays a crucial role for businesses in 2024.

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Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

Customers.ai

Let’s explore outbound marketing – the essentials, the strategies, and the real-world insights that define outbound marketing in this evolved business ecosystem. What is Outbound Marketing? Why is Outbound Marketing Important? What are the Advantages of Outbound Marketing?