Event Marketing, Key Performance Indicator and Promotion

Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

JANUARY 27, 2025

A well-organized calendar is a cornerstone of a successful event marketing plan. It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success.

Event Marketing

Event Marketing Key Performance Indicator Logistics Marketers

The Ultimate Guide to Event Marketing

Hubspot Marketing

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing

Event Marketing Non-Profit Entertainment Marketers

Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

NOVEMBER 20, 2024

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. It also is relevant in public relations, content marketing and event marketing.

Key Performance Indicator

Key Performance Indicator Analytics Social Media Marketing User-Generated

Webinars

The Intersection of AI and Sales: Personalization Without Compromise

Making the Moment: The Art of Creating Events That Drive Results

The AI Revolution: Why B2B Buyers Expect More than Just a Website

Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

MORE WEBINARS

Delivering large B2B marketing events: Best of the MarTechBot

Martech

JANUARY 7, 2025

This includes tracking expenses, negotiating with suppliers, and ensuring we stay within budget while maximizing the event’s impact. Marketing and promotion: Develop a marketing plan to promote the event. This includes sending thank-you emails and sharing event highlights on our channels.

Key Performance Indicator

Key Performance Indicator Logistics Marketers Marketing

The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Whitepaper

Whitepaper Key Performance Indicator eBook Direct Mail

6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Key Performance Indicator

Key Performance Indicator Direct Mail Promotion Analytics

Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

SEPTEMBER 22, 2023

SMS marketing allows businesses to connect with their target audience through personalized and timely text messages. It leverages the widespread use of mobile phones and the convenience of SMS to deliver promotional offers, updates, reminders, and other engaging content directly into the palm of the recipients' hands.

Key Performance Indicator

Key Performance Indicator User-Generated Communications Marketers

Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

NOVEMBER 17, 2021

Doing so will allow your business to gather data that can be used for future event planning, helping you to identify both wins and places of improvement. As part of your event strategy, select metrics you’ll monitor for your event. After your business’s event, how many guests go on to purchase your products and services?

Key Performance Indicator

Key Performance Indicator Event Marketing Management Place

Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

Customers.ai

DECEMBER 4, 2023

Avoid spammy or misleading language, as recent changes to spam filters prioritize user experience and penalize emails that may be perceived as deceptive or overly promotional. Event Marketing Event marketing offers that direct engagement and brand exposure that no other channel can. Get 50 contacts for free !

Outbound Marketing

Outbound Marketing Direct Mail Inbound Marketing Marketers

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. A lot of marketers struggle with ROI tracking.

Marketing Strategy

Marketing Strategy Content Marketing Whitepaper Thought Leadership

Important Marketing Terms You Should Know

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. Your marketing strategy should include short-term and long-term goals.

PR

PR Marketers Marketing User-Generated

How to create and use a marketing campaign plan template

Welcome Software

MAY 3, 2022

In this blog, we'll delve into the essentials of crafting an effective marketing campaign plan template and how best to utilize it for maximum impact. First things first: What’s a marketing campaign? Event marketing: For businesses that thrive on face-to-face interactions, hosting or sponsoring events can be a strategic move.

Key Performance Indicator

Key Performance Indicator Gen Z Marketers Marketing

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. Here is what I call a two-pager.

Marketing Plan

Marketing Plan Key Performance Indicator Communications Marketers

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. Here is what I call a two-pager.

Marketing Plan

Marketing Plan Key Performance Indicator Communications Marketers

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. Here is what I call a two-pager.

Marketing Plan

Marketing Plan Key Performance Indicator Communications Marketers

Marketing Pro Pulse

Creating an Event Marketing Calendar: Essentials to Include

The Ultimate Guide to Event Marketing

Webinars

Trending Sources

Earned media value: How to calculate it and what to look out for in the calculating process

Webinars

Delivering large B2B marketing events: Best of the MarTechBot

The Roadmap to Successful Marketing Campaigns in 2024

6 KPI-Focused Strategies for Organizing Virtual Events

Why You Still Need SMS Marketing & How to Get Started [+Data]

Online Events: How to Stay Organized from Beginning to End

Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Important Marketing Terms You Should Know

How to create and use a marketing campaign plan template

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

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