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The Ultimate Guide to Event Marketing

Hubspot Marketing

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. It also is relevant in public relations, content marketing and event marketing.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

SMS marketing allows businesses to connect with their target audience through personalized and timely text messages. It leverages the widespread use of mobile phones and the convenience of SMS to deliver promotional offers, updates, reminders, and other engaging content directly into the palm of the recipients' hands.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

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Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

Doing so will allow your business to gather data that can be used for future event planning, helping you to identify both wins and places of improvement. As part of your event strategy, select metrics you’ll monitor for your event. After your business’s event, how many guests go on to purchase your products and services?

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Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

Customers.ai

Avoid spammy or misleading language, as recent changes to spam filters prioritize user experience and penalize emails that may be perceived as deceptive or overly promotional. Event Marketing Event marketing offers that direct engagement and brand exposure that no other channel can. Get 50 contacts for free !