Marketing Insider Group

JULY 15, 2020

One of the main benefits of hosting virtual or hybrid events is a significant reduction in cost and event logistics. For a virtual event, your overhead cost could be reduced to about 25%. This increases event ROI and gives you higher profitability on your event. Significant Reduction In Cost.

Logistics 144

Logistics User-Generated Health Analytics 144

Adobe Experience Cloud Blog

APRIL 24, 2012

These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. While this may seem like semantics, I believe the event coordinators really considered this through all of their planning, looking at the entire event from the attendees’ perspective instead of just doing the event norm.

Logistics 118

Logistics Event Marketing Food Education 118

Adobe Experience Cloud Blog

OCTOBER 26, 2011

They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. Social and Search Marketing. I was impressed by how well the event logistics and PR were coordinated. Think about your last trade show or live seminar.

PR 134

PR Transform Logistics User-Generated 134

Marketing Insider Group

MARCH 6, 2020

If the event will be rescheduled or if it may be held virtually. Any additional logistics information. If you expect them to attend any future events, keep them informed and updated. Unfortunately, you’ll probably take a big loss, but it’s possible this can be mitigated with event insurance.

Logistics 142

Logistics Health Shipping Communications 142

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Give Tips for Attendees to Get the Most Out of Your Event.

Logistics 104

Logistics Event Marketing Analytics User-Generated 104

AWeber

NOVEMBER 21, 2023

This post explores key event email marketing examples and strategies to help. When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting: The best strategy wasn’t word-of-mouth. Over 75% of the event marketers polled said email marketing was their preference.

Email Marketing 92

Email Marketing Logistics Event Marketing Marketing 92

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most.

Logistics 142

Logistics Communications Analytics Promotion 142

Martech

DECEMBER 21, 2023

Here are four key steps in planning for your digital event. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience.

Logistics 112

Logistics Law User-Generated Education 112

Adobe Experience Cloud Blog

JUNE 12, 2015

Author: Stacey Thornberry As a field marketing manager, I’ve been to my fair share of tradeshows. In fact, I’ve planned, packed for, and pretty much done all the logistics leading up to some events. So, you could say that “tradeshow” is my middle name!

Thought Leadership 134

Thought Leadership Logistics Shipping Energy 134

Hubspot Marketing

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing.

PR 140

PR Marketing Marketers Non-Profit 140

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. For this reason, companies need event marketers.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

CRM 103

CRM Event Marketing Marketing Marketers 103

Martech

JUNE 8, 2023

19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. Here are five findings from a 2022 consumer study by Capterra : 81% said they would buy from brands that send holiday opt-out emails.

Gen Z 110

Gen Z Logistics Finance Energy 110

Hootsuite

MARCH 26, 2020

Built-in templates are available for different use-cases to minimize event-planning hassles. Tips for hosting virtual events. All events come with logistical challenges. Here’s how to avoid hiccups during your virtual event. Whether big or small, offline or online, every event should have a strategy.

Promotion 145

Promotion Logistics Analytics Place 145

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. And we at Splash aren’t the only ones who know it. Rest easy knowing your data is accurate.

Logistics 51

Logistics Event Marketing CRM Thought Leadership 51

Set Up

DECEMBER 6, 2022

Not only were there products to purchase, but the picture stations similar to pop-up museums were free marketing for the entire experience. Experiential marketing, also known as engagement marketing, live marketing, participation marketing, or event marketing, opens a portal to connect with consumers through interactive strategies.

Logistics 52

Logistics Marketing Marketers Event Marketing 52

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Logistics also can be complicated. Therefore, it is essential to assemble an experienced team.

Branding 52

Branding PR Copywriting Logistics 52

Duct Tape Marketing

JULY 20, 2023

Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients? [04:19]

Food 69

Food Event Marketing Entertainment Marketing Mix 69

On24- CMO Confessions

SEPTEMBER 10, 2020

Technology in Marketing. On-the-Job Marketing Training. Excitement for the Future of B2B Marketing. The Digital-First Future of Event Marketing. Marketing Pet Peeves. So, I’m really excited about what the future holds for a lot of us and B2B marketing. Tech CMO vs. Agency CMO. Cheri Keith: Hmm.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Hubspot Marketing

JUNE 6, 2023

Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Econsultancy

DECEMBER 13, 2021

Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% 97% of event marketers believe hybrid events are the future.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JULY 9, 2024

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity.

Event Marketing 76

Event Marketing Logistics Whitepaper Marketing 76

Hubspot Marketing

SEPTEMBER 30, 2024

This is where event organizers play a crucial role — not just in coordinating logistics or securing speakers, but in creating environments that encourage meaningful connections among attendees. An event steeped in joy and connection.

Transform 101

Transform Logistics Event Marketing Communications 101