Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records.

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Martech

JANUARY 9, 2024

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees.

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Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. And we at Splash aren’t the only ones who know it. Rest easy knowing your data is accurate.

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Marketing Insider Group

JULY 15, 2020

One of the main benefits of hosting virtual or hybrid events is a significant reduction in cost and event logistics. For a virtual event, your overhead cost could be reduced to about 25%. This increases event ROI and gives you higher profitability on your event. Significant Reduction In Cost.

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Adobe Experience Cloud Blog

APRIL 24, 2012

These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. While this may seem like semantics, I believe the event coordinators really considered this through all of their planning, looking at the entire event from the attendees’ perspective instead of just doing the event norm.

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Adobe Experience Cloud Blog

OCTOBER 26, 2011

They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. Social and Search Marketing. I was impressed by how well the event logistics and PR were coordinated. Think about your last trade show or live seminar.

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Marketing Insider Group

MARCH 6, 2020

If the event will be rescheduled or if it may be held virtually. Any additional logistics information. If you expect them to attend any future events, keep them informed and updated. Unfortunately, you’ll probably take a big loss, but it’s possible this can be mitigated with event insurance.

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Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Give Tips for Attendees to Get the Most Out of Your Event.

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AWeber

NOVEMBER 21, 2023

This post explores key event email marketing examples and strategies to help. When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting: The best strategy wasn’t word-of-mouth. Over 75% of the event marketers polled said email marketing was their preference.

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Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most.

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Adobe Experience Cloud Blog

JUNE 12, 2015

Author: Stacey Thornberry As a field marketing manager, I’ve been to my fair share of tradeshows. In fact, I’ve planned, packed for, and pretty much done all the logistics leading up to some events. So, you could say that “tradeshow” is my middle name!

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Martech

DECEMBER 21, 2023

Here are four key steps in planning for your digital event. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience.

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Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

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Hubspot Marketing

JUNE 6, 2023

Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric.

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Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. For this reason, companies need event marketers.

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Hootsuite

MARCH 26, 2020

Built-in templates are available for different use-cases to minimize event-planning hassles. Tips for hosting virtual events. All events come with logistical challenges. Here’s how to avoid hiccups during your virtual event. Whether big or small, offline or online, every event should have a strategy.

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Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. And we at Splash aren’t the only ones who know it. Rest easy knowing your data is accurate.

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Set Up

DECEMBER 6, 2022

Not only were there products to purchase, but the picture stations similar to pop-up museums were free marketing for the entire experience. Experiential marketing, also known as engagement marketing, live marketing, participation marketing, or event marketing, opens a portal to connect with consumers through interactive strategies.

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SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Logistics also can be complicated. Therefore, it is essential to assemble an experienced team.

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Hubspot Marketing

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing.

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Martech

JUNE 8, 2023

19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. Here are five findings from a 2022 consumer study by Capterra : 81% said they would buy from brands that send holiday opt-out emails.

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Duct Tape Marketing

JULY 20, 2023

Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients? [04:19]

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On24- CMO Confessions

SEPTEMBER 10, 2020

Technology in Marketing. On-the-Job Marketing Training. Excitement for the Future of B2B Marketing. The Digital-First Future of Event Marketing. Marketing Pet Peeves. So, I’m really excited about what the future holds for a lot of us and B2B marketing. Tech CMO vs. Agency CMO. Cheri Keith: Hmm.

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Econsultancy

DECEMBER 13, 2021

Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% 97% of event marketers believe hybrid events are the future.

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Marketing Insider Group

JULY 9, 2024

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity.

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Hubspot Marketing

SEPTEMBER 30, 2024

This is where event organizers play a crucial role — not just in coordinating logistics or securing speakers, but in creating environments that encourage meaningful connections among attendees. An event steeped in joy and connection.

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