Event Marketing Logistics Product 
Marketing Insider Group
JULY 9, 2024
As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity.
Martech
JANUARY 13, 2022
As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Consumer and retail activations.
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Hubspot Marketing
SEPTEMBER 30, 2024
This is where event organizers play a crucial role — not just in coordinating logistics or securing speakers, but in creating environments that encourage meaningful connections among attendees. Play isn’t only a childhood playtime, it offers amazing benefits that can increase creativity, productivity, and imagination.
Adobe Experience Cloud Blog
JUNE 25, 2020
Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They can evolve as fast as your products.
Marketing Insider Group
JULY 15, 2020
In the absence of a global health crisis, hosting virtual or hybrid events offers tremendous benefits for event organizers, speakers, attendees, and partners as well. Highlighted below are some good reasons your organization might still consider hosting hybrid and virtual events beyond COVID-19: Opportunity To Expand Audience Base.
Hubspot Marketing
JANUARY 7, 2024
According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.
Martech
DECEMBER 21, 2023
Here are four key steps in planning for your digital event. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience. After the event, you should also have team members who can perform analytics and draw insights from event data.
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