Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app downloads and sessions.

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Event Marketing Customer Acquisition Marketers Marketing 134

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. In your inbox.

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Event Marketing Marketers Marketing Education 109

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

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Event Marketing PR Marketers Marketing 107

Marketing Insider Group

AUGUST 6, 2019

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI.

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Event Marketing Marketers Marketing Digital Marketing 111

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Assign an event manager to be your point person throughout the day.

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Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions.

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Event Marketing B2C Promotion Marketers 115

Martech

OCTOBER 21, 2024

Initially, they weren’t thrilled about “another marketing event,” which they expressed… colorfully. However, when it was reframed during the workshop, sales management realized their teams could use the event as a catalyst for prospect meetings and an incentive for accounts showing renewal hesitation. And field sales?

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Marketing Insider Group

OCTOBER 21, 2019

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them.

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Marketing Insider Group

MAY 21, 2014

Pam also mentioned that post event – their Listly list “has been awesome for people to post what they blogged about from the event.” ” Jo Roberts is the Senior Product Marketing Manager at MarketingProfs host of their awesome B2B Forum. Content Marketing'

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Event Marketing Marketers Marketing Fashion 111

Adobe Experience Cloud Blog

JUNE 6, 2013

The experience of using a spreadsheet for managing a marketing budget can range from simplistic to nightmarish depending on the depth of needs and complexity of marketing’s programs and business models. Welcome to the 21 st Century where there are better ways to build and manage your marketing budget.

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Adobe Experience Cloud Blog

JANUARY 30, 2013

We have put together a sample checklist to help you prepare for the cornucopia of opportunities that events open up to a Social Media Manager. No need to take notes, this one is pulled directly from our Definitive Guide to Event Marketing.

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OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. Financing Your Event.

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Event Marketing Marketing Strategy Finance Entertainment 73

Adobe Experience Cloud Blog

AUGUST 31, 2011

One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. Through its use, we are able to automate and simplify the event process, which drives higher attendance and ultimately converts more Dreamforce leads to actual sales.

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Event Marketing Marketers Marketing Communications 84

Hubspot Marketing

NOVEMBER 15, 2024

Digital marketing like SEO, email, and social media. Experiential and event marketing. Internal marketing to employees. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Channels to use to manage customer relationships.

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Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. After the Event. Once the event is over, your work is not complete.

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Event Marketing CMO CRM Marketers 77

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

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Event Marketing Marketers Marketing Energy 59

Adobe Experience Cloud Blog

AUGUST 28, 2015

Cue marketing automation ! Marketing automation software empowers marketers by creating workflows to automate marketing programs, campaigns, and processes, including event management and promotion and post-event follow-up with targeted messaging that takes their persona and event attendance into account.

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Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. B2B businesses might use DAMs differently, drawing on the benefits of a centralized hub for sales collateral and event marketing materials.

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Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. But veteran event professionals know success lies in the details and building flexibility into your budget from the start. Sponsorship revenue can significantly offset costs.

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Logistics Food Entertainment Finance 116

Martech

SEPTEMBER 16, 2024

User groups and events marketing Role: Foster community engagement through offline and online events. Field marketing: Enhancing event follow-ups Integrate event management tools with CRM to streamline lead capture and post-event follow-ups. Sample goals: Shorten the sales cycle by 20%.

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Martech

JUNE 20, 2023

Marketing work management tools help team members collaborate more effectively, eliminate silos inside the organization and improve the efficiency of work. Here are three best practices that enable teams to get the most out of their marketing work management tool. Team dashboard. Get MarTech! In your inbox.

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Management Marketers Marketing Analytics 98

Sprout Social

NOVEMBER 20, 2024

It also is relevant in public relations, content marketing and event marketing. Enter : Sprout Social, the all-in-one social media management platform. But today, we are going to focus on earned media value in the world of social media.

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Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g.,

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Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

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Event Marketing Marketing Strategy Management Marketers 40

Hubspot Marketing

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration. Eventbrite.

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Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. If something goes wrong, attendees and management notice right away. However, I know many event managers thrive on managing complex events.

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Management Promotion Event Marketing Entertainment 83

Martech

APRIL 13, 2022

Intrado’s Event Cloud makes it easier to manage events via automated back-end processes for speakers, sponsors, staff and meetings. The Digital Experience creates an immersive, branded event experience. Read next: How Hollywood and streaming series are revolutionizing virtual events.

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Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. When everyone across your organization has access to event data in real-time, collaboration and communication improve internally and externally. Rest easy knowing your data is accurate.

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Logistics Event Marketing Thought Leadership CRM 133

Martech

SEPTEMBER 8, 2023

She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. About half of content marketers are already using in-person events in their campaigns.

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Event Marketing Customer Journey Content Marketing Management 127

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

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Event Marketing Transform User-Generated Management 124

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. An interactive webinar/live event platform.

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Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

MARCH 17, 2015

Airlines were canceling flights, schools were calling snow days and the city and state governments were shutting down—just two days before my event. We welcomed a strong attendance to the event, with many people from the original list of registrants as well as new additions. Event Marketing b2b Consumer'

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Hubspot Marketing

JUNE 7, 2018

If you work for a small business and need to manage much of your own finances, this template offers resources and guidance to make the process easier, and less prone to human error. Google Sheet Templates for Project Management. Hopefully, simply visualizing what needs to get done first will alleviate time-management stress.

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CRM Finance Customer Acquisition PR 145

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. In this blog, I’ll outline five strategies to boost event engagement. Engage With Influencers.

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Content Marketing Institute

MAY 7, 2021

Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers.

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Event Marketing Management Content Marketing Marketing 126

Adobe Experience Cloud Blog

APRIL 4, 2015

Mobile apps are a hot trend at user conferences, and as an event manager, I have definitely jumped on board! While incredibly valuable to the event marketer, push notifications need to be relevant and timely. Event Marketing Mobile Marketing b2b Consumer'

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Thought Leadership Event Marketing Management Branding 133

Adobe Experience Cloud Blog

JUNE 26, 2015

Is she interested in running field events, or managing the company’s Twitter feed? Brainstorm projects related to these interests: Your intern may sit on your content marketing team, but perhaps you can connect with your social media manager to see if he can write a few Facebook posts. If so, at what level?)

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