Event Marketing Management Marketing Automation Platform 
Martech
OCTOBER 19, 2021
Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. B2B businesses might use DAMs differently, drawing on the benefits of a centralized hub for sales collateral and event marketing materials.
Martech
SEPTEMBER 21, 2021
Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., Lead management. email, mobile, social media, and websites). Dynamic content creation.
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Adobe Experience Cloud Blog
JUNE 25, 2020
Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. An interactive webinar/live event platform.
Hubspot Marketing
JANUARY 13, 2021
When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration. Eventbrite.
Adobe Experience Cloud Blog
JUNE 17, 2019
Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. This is critical for anyone managing the on-site experience (e.g., when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform).
Martech
AUGUST 2, 2022
For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. Processing.Please wait.
Adobe Experience Cloud Blog
MAY 15, 2015
Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Event Management – 1600% increase in lead velocity and 15% reduction in set-up and execution costs.
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