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User groups and eventsmarketing Role: Foster community engagement through offline and online events. Partnermarketing Role: Use partnerships to extend market reach. Field marketing: Enhancing event follow-ups Integrate eventmanagement tools with CRM to streamline lead capture and post-event follow-ups.
by Phil Fernandez There has been a lot of discussion in recent years about the desire of marketing professionals to have a “seat” at the senior management table – where the most important decisions are made regarding the company’s strategic direction, operations, and financial activities. Nothing succeeds like success.
Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. EventMarketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or PartnerMarketing.
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