Remove Event Marketing Remove Management Remove Partner Marketing
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How to align your martech COE with organizational and go-to-market goals

Martech

User groups and events marketing Role: Foster community engagement through offline and online events. Partner marketing Role: Use partnerships to extend market reach. Field marketing: Enhancing event follow-ups Integrate event management tools with CRM to streamline lead capture and post-event follow-ups.

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Grabbing and Owning a Seat at the Revenue Table

Adobe Experience Cloud Blog

by Phil Fernandez There has been a lot of discussion in recent years about the desire of marketing professionals to have a “seat” at the senior management table – where the most important decisions are made regarding the company’s strategic direction, operations, and financial activities. Nothing succeeds like success.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing.

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