Remove Event Marketing Remove Management Remove Product Marketing
article thumbnail

How to align teams early with a strategic event workshop

Martech

Sales and events aren’t even on the same page. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event. When every team sees the event as their event, magic happens. And field sales?

Transform 112
article thumbnail

Event Marketing – The One Secret To Killer Events

Marketing Insider Group

Pam also mentioned that post event – their Listly list “has been awesome for people to post what they blogged about from the event.” ” Jo Roberts is the Senior Product Marketing Manager at MarketingProfs host of their awesome B2B Forum. Content Marketing'

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to align your martech COE with organizational and go-to-market goals

Martech

User groups and events marketing Role: Foster community engagement through offline and online events. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Product marketing Role: Define the positioning and messaging of products or services.

article thumbnail

The Ultimate Guide to Marketing Jobs

Hubspot Marketing

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing. Management.

PR 145
article thumbnail

The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

article thumbnail

How small companies make a big splash with event content

Martech

was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Influenced by their space, the company baked in a post-event strategy from the beginning. We would never, ever run an event without a post-event distribution strategy,” McGuire said. “It’s

eBook 108
article thumbnail

Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Martech

There are some great resources available for those important topics, including the National Institute of Standards and Technology AI risk management framework , a great starting point if your role is responsible for AI governance. The pillars include: Content creation and management. Campaign optimization and management.

PR 133