Martech

MARCH 23, 2023

Marketers can connect the hologram in-store display to the customer’s digital experience. For instance, they can display a QR code on CAPSULE that takes the shopper to a promotion or an app. “We Marketers can fit the technology into their budgets by choosing either to purchase or lease the units, and by how many units they use.

Retail 113

Retail Shoppers B2C Manufacturing 113

Rock Content

MAY 5, 2020

In response to Coronavirus, and amid the fear of attending and sponsoring large events, many marketing teams are now forced to switch gears and think of alternative tactics away from event marketing, to accelerate pipeline while keeping the health of others in mind. It is a tricky line to walk, however.

Manufacturing 124

Manufacturing Food Promotion Education 124

Duct Tape Marketing

DECEMBER 12, 2024

If you care about reaching impressions, hey, I'm trying to get into manufacturing, tech for manufacturing. Are you directly or influencing sales as someone that is promoting a service? And so a lot of people, unfortunately, are promoting stuff and they're not using it. You're promoting it. It's a big difference.

Transform 73

Transform B2C Influencer Marketing Marketing 73

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Promote events and webinars to target accounts via account-based ads and email. What it does.

Manufacturing 98

Manufacturing CRM User-Generated Marketing 98

Content Marketing Institute

OCTOBER 30, 2017

GE won a lot of attention a few years ago for its pop-up garages, essentially maker spaces for those curious about new manufacturing technologies such as laser cutting, 3D printing, and CNC mills. But GE has a long history of bringing its ideas and passions to life in the real world.

Branding 88

Branding Manufacturing Content Marketing Place 88

Set Up

MARCH 19, 2024

I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. That made me want to go into PR and special events. At my company today, there are many women in leadership roles in marketing and across our business, and that's definitely made it easier to lead.

Transform 105

Transform PR Marketing Marketers 105

Econsultancy

DECEMBER 13, 2021

Data from the study has shown that, regardless of company size and/or industry, no single organisation has escaped the need to drastically cut marketing budgets as a result of Covid-19. Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to.

Advertising 52

Advertising Advertisers Retail Shoppers 52