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How the Right Creators Can Transform Your B2B Marketing

Duct Tape Marketing

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. When I started five years ago, I was a field marketer.

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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

When I went to college, I studied marketing because it was the program that allowed me to incorporate both passions. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. And now I have a method. Sharp: AI excites me.

Transform 105
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Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs

Martech

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment.

Food 108
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Data from the study has shown that, regardless of company size and/or industry, no single organisation has escaped the need to drastically cut marketing budgets as a result of Covid-19. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% share of revenue. Drilling down, a net balance of -76.6%