Hubspot Marketing

OCTOBER 17, 2019

For example, a store like Macy's could define a buyer persona as Budgeting Belinda, a stylish working-class woman in her 30's living in a suburb, looking to fill her closet with designer deals at low prices. With this description, Macy's Marketing department can picture Budgeting Belinda and work with a clear definition in-mind.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Vertical Response

JANUARY 18, 2025

For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing. Another example is the restructuring of pricing for an Enterprise Plan, which led to a 50% increase in enterprise sign-ups within three months.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hubspot Marketing

JANUARY 7, 2024

Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients. Event marketing brings together your community, delights your customers, and puts a friendly face to your brand name — especially for B2B marketers.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics. Moreover, event marketing adds an element of excitement to the marketing mix.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Exposure Ninja

AUGUST 11, 2023

.” — Annabelle Baugh, Senior Content Marketer at Exposure Ninja. What is Marketing? According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.”

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

DIY Marketers

APRIL 23, 2023

Chefs call it “mise en place” — it literally means “establishment” in English we call it “prep” Preparation in marketing includes getting your stuff together; Market Research, Your Ideal customer, Your Offer. Just take a look at the pricing! There’s a forever free option.

CRM 60

CRM Marketers Marketing User-Generated 60

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. D2C businesses are mainly online but may open physical stores.

PR 52

PR Marketers Marketing User-Generated 52