Adobe Experience Cloud Blog

AUGUST 19, 2014

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Event Marketing'

Thought Leadership 132

Thought Leadership Event Marketing Marketing Automation Platform Marketing Strategy 132

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. An interactive webinar/live event platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

MAY 15, 2015

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Clearly, we are all lifelong learners, and Magic is the epitome of consistently striving for excellence. Share the pain?

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). The post Is Your Marketing Data Missing Your Most Powerful Data Set?

Logistics 133

Logistics Event Marketing Thought Leadership CRM 133

Adobe Experience Cloud Blog

JULY 1, 2013

Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs! A token is a variable in your marketing automation platform –a shortcut to a specific value you want to use. Marketing Automation' So, What is a Token Anyways?

Thought Leadership 130

Thought Leadership Marketing Automation Platform Marketing Marketers 130

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). The post Is Your Marketing Data Missing Your Most Powerful Data Set?

Logistics 51

Logistics Event Marketing Thought Leadership CRM 51