Martech

SEPTEMBER 7, 2022

In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams. Events, events, events. Events have been a mainstay in B2B teams’ marketing mix. 3 of the best use cases for the B2B metaverse.

Marketing 110

Marketing Marketers Communications Education 110

Adobe Experience Cloud Blog

AUGUST 12, 2011

Base measurement around proving marketing ROI. The way we implement virtual events into our marketing mix is no different. Our Senior Director of Marketing, Maria Pergolino, revealed our secret sauce for getting the most out of your demand generation efforts.

Marketing Mix 94

Marketing Mix Promotion Communications Place 94

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix?

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Vertical Response

JANUARY 18, 2025

For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing. Marketing research encompasses all research in marketing, while market research focuses on a specific target market.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Duct Tape Marketing

JULY 20, 2023

Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients? [04:19]

Food 69

Food Event Marketing Entertainment Marketing Mix 69

Exposure Ninja

AUGUST 11, 2023

These seven elements work together to inform your marketing strategy, from how much you charge for your product or service to the physical evidence you have to show why people should buy your product or service. Having these seven Ps clear in your mind will help inform your wider marketing mix.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. But more than that, webinars can be significant (and inexpensive) revenue drivers for your business.

Thought Leadership 131

Thought Leadership Marketing Mix Promotion Place 131

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. D2C businesses are mainly online but may open physical stores.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

JULY 9, 2024

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity.

Event Marketing 75

Event Marketing Logistics Whitepaper Marketing 75