Hubspot Marketing

NOVEMBER 15, 2024

Digital marketing like SEO, email, and social media. Experiential and event marketing. Internal marketing to employees. How to Apply a Holistic Marketing Approach Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach.

CMO 125

CMO Traditional Marketing Communications Marketers 125

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. And Adobe isn’t alone.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Martech

DECEMBER 21, 2023

The team has been in overdrive for the past two months, with workstreams gearing up for branding, sponsorships, sales and partner incentives, session selection, keynote planning. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. Exactly none. Product-specific information?

Transform 127

Transform Event Marketing Marketers Marketing 127

Martech

JANUARY 7, 2025

This includes tracking expenses, negotiating with suppliers, and ensuring we stay within budget while maximizing the event’s impact. Marketing and promotion: Develop a marketing plan to promote the event. Registration and attendee management: Set up a registration process for attendees.

Key Performance Indicator 103

Key Performance Indicator Logistics Marketers Marketing 103

Adobe Experience Cloud Blog

JUNE 26, 2015

Are you planning events and want to make sure you have enough marketable contacts in a city? For the less data-eager crowd, here are some other examples of intern-worthy projects: Event Evaluations: As an event marketer, you tend to get flooded with potentially interesting event sponsorship opportunities.

Telemarketing 131

Telemarketing Thought Leadership Event Marketing Food 131

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Traditional Marketing Channels.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year.

Thought Leadership 91

Thought Leadership Event Marketing Branding Marketing Plan 91

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing.

CRM 103

CRM Event Marketing Marketers Marketing 103

Marketing Insider Group

MARCH 23, 2020

We have clients who are founders from growing startups who don’t even have a single marketing employee. And we crush our competition because of the approach we take using customer insights to create effective content marketing plans with measurable results. For me that includes: Content Marketing articles 1x per week.

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Moreover, event marketing adds an element of excitement to the marketing mix.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Marketing Insider Group

FEBRUARY 27, 2024

It entices prospects to fill out a form, becoming qualified leads in your sales pipeline.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

JULY 29, 2021

With over 8 years of experience in the event industry, Christina prides herself on her creativity, passion for people, and ability to create memorable experiences. Through her years of experience, Christina strives to remain a thought leader in her industry, and places a high value on evolution and growth in the events space.

Entertainment 140

Entertainment Marketing Plan Place Management 140

Marketing Insider Group

MAY 23, 2021

With over 8 years of experience in the event industry, Christina prides herself on her creativity, passion for people, and ability to create memorable experiences. Through her years of experience, Christina strives to remain a thought leader in her industry, and places a high value on evolution and growth in the events space.

Entertainment 143

Entertainment Food Education Communications 143

SocialPilot

JANUARY 26, 2024

” “Compose me a marketing plan for Christmas for our newly launched store in [location]. ” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly.

Transform 105

Transform User-Generated Marketers Marketing 105

Marketing Insider Group

MAY 17, 2021

With over 8 years of experience in the event industry, Christina prides herself on her creativity, passion for people, and ability to create memorable experiences. Through her years of experience, Christina strives to remain a thought leader in her industry, and places a high value on evolution and growth in the events space.

Key Performance Indicator 130

Key Performance Indicator Direct Mail Promotion Analytics 130

Rock Content

JULY 11, 2016

Create or curate content throughout the timeline of the event. According to CMI , teams with documented content marketing plans are far more likely to consider themselves effective at marketing. An established plan streamlines workflows and allows teams to more effectively collaborate on creating new content experiences.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Marketing Insider Group

OCTOBER 22, 2019

Live Events Are More Effective Than Any Other Marketing Channel. So why exactly should you start using events in your content marketing? The reason why events are so effective is that they give you the opportunity to engage with your audience or customers on a one-to-one basis. The simple answer is that they work.

Content Marketing 77

Content Marketing Marketers Marketing Food 77

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Where the event(s) fit into your overall marketing plan/budget. Your recommendation of whether you should sponsor this particular event and why. Now’s the time to present your research and recommendations to the people that hold the purse strings. Be sure to include: Audience profile. Sponsorship packages. Predicted ROI.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Hootsuite

MARCH 26, 2020

For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. Speakers often double as influencers—so provide them with the details they need to become event ambassadors. Don’t forget to share an event hashtag.

Promotion 145

Promotion Logistics Analytics Place 145

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

Transform 97

Transform Thought Leadership CMO Marketers 97

Marketing Insider Group

JANUARY 29, 2020

Celebrities and big names can be a huge marketing bonus for certain events, but they’re not necessary for every event. Remember you’re marketing your event to potential speakers as much as you are to potential attendees – make sure you have a solid marketing plan in place before making contact.

Transform 102

Transform Entertainment Education Place 102

Exposure Ninja

AUGUST 11, 2023

There are plenty of marketing channels to choose from, including: Digital Marketing Affiliate Marketing Search Engine Optimisation Performance Marketing Event Marketing Account-based Marketing Social Media Marketing Content Marketing.

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Lusha

APRIL 18, 2021

They began implementing account-based marketing tactics such as creating custom marketing plans for their top accounts, finding out where they were in their buying cycle, and initiating regular communication to help them execute plans. . Each tier had an event marketing component offered to help scale the program.

Whitepaper 52

Whitepaper CRM Marketers Marketing 52

Marketing Insider Group

JULY 1, 2020

Then, you can go back and improve upon your strategy even further, ideally boosting web traffic, lead generation, and revenue growth, and being worthy of a bigger chunk of the marketing budget. Who’s Increasing Their Content Marketing Budget? Just under half of B2B marketers plan on using the same budget from 2018 to 2019.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Welcome Software

MAY 3, 2022

Your campaign plan should be a catalyst for action, not an obstacle that feels tedious to navigate. The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketers 137

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Here is another challenge about marketing, it takes time to plan, create, promote, and measure.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketers 70

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketers 52

Econsultancy

DECEMBER 13, 2021

Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% 97% of event marketers believe hybrid events are the future.

Advertising 52

Advertising Advertisers Retail Shoppers 52

DIY Marketers

APRIL 23, 2023

Having said this, it doesn’t have to be fancy or some marketing plan, it just has to be crystal clear in your head. Event Marketing – Hosting an event requires significant time and resources, and a marketing campaign can help spread the word and encourage attendance.

CRM 60

CRM Marketers Marketing User-Generated 60