Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 106

Event Marketing Marketers Marketing PR 106

OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy.

Event Marketing 73

Event Marketing Marketing Strategy Finance Entertainment 73

Marketing Insider Group

JUNE 25, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

Event Marketing 111

Event Marketing Marketers Marketing Promotion 111

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions.

Event Marketing 115

Event Marketing B2C Promotion Marketers 115

Hubspot Marketing

OCTOBER 17, 2019

The truth is, when you're just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it could be. To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Digital strategy: Owned media.

Marketing Strategy 145

Marketing Strategy PR eBook User-Generated 145

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 145

Global Marketing Marketing Strategy Marketers Marketing 145

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 127

CMO Traditional Marketing Communications Marketers 127

Marketing Insider Group

FEBRUARY 5, 2018

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay.

Event Marketing 101

Event Marketing Marketers Marketing Marketing Plan 101

Marketing Insider Group

OCTOBER 21, 2019

There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing?

Event Marketing 101

Event Marketing Millennials Fashion Marketers 101

Martech

APRIL 27, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Marketing Strategy 113

Marketing Strategy Event Marketing Education Marketers 113

Martech

MARCH 26, 2025

Dig deeper: How 3 companies are reinventing event marketing with SoLoMo “It’s more important to share what the data means and how your audience can use it,” Linn said. .” Once you’ve collected the data, choose “one narrative/throughline per piece of content” to avoid overwhelming attendees.

Marketers 114

Marketers Marketing Event Marketing Analytics 114

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Your Competitors Are Already Using It.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

FEBRUARY 26, 2019

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Marketing Insider Group

JULY 17, 2017

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.

Event Marketing 40

Event Marketing Marketers Marketing Digital Marketing 40

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

Event Marketing 59

Event Marketing Marketers Marketing Energy 59

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. After the Event. Once the event is over, your work is not complete.

Event Marketing 77

Event Marketing CMO CRM Marketers 77

SmartBrief - Marketing

OCTOBER 21, 2024

Your event is focused on marketing your business. Event marketing is about getting people to attend and promoting your brand, product, or service.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Kuno Creative

APRIL 13, 2023

Today, you can find engaging and immersive panels, expos, webinars, courses and workshops that offer just as much educational value as in-person events — without the exorbitant travel costs. New virtual event tech makes it easy for professionals to learn and connect, creating tremendous revenue-generating opportunities for brands.

Marketing Strategy 98

Marketing Strategy Education Promotion Marketers 98

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 40

Event Marketing Marketing Strategy Management Marketers 40

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Search Engine Land

APRIL 27, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more Search Engine Land webinars.

Marketing Strategy 78

Marketing Strategy Event Marketing Education Marketers 78

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. Sample goals: Host 10 regional events to generate new sales opportunities.

User-Generated 62

User-Generated CRM Customer Acquisition Partner Marketing 62

Adobe Experience Cloud Blog

AUGUST 19, 2014

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Event Marketing'

Thought Leadership 132

Thought Leadership Event Marketing Marketing Automation Platform Marketing Strategy 132

Lusha

MAY 23, 2023

Events are still a hugely important part of marketing strategy– 79% of marketers in the U.S. use event marketing to generate leads. But finding the right audience and getting actual quality leads from an event can feel like fumbling around in the dark. Yep, we’re talking about intent signals.

Event Marketing 52

Event Marketing Marketers Marketing Personalized Marketing 52

Adobe Experience Cloud Blog

DECEMBER 12, 2013

But they can also be a powerful part of your content marketing strategy. After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement.

Thought Leadership 134

Thought Leadership Event Marketing Communications Marketing Strategy 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

MAY 8, 2013

It stands out from all the text promotion companies typically do, helps tell a story, and gives event attendees all the information they need in a short amount of time. Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.

Promotion 134

Promotion Real Estate Logistics Event Marketing 134

Adobe Experience Cloud Blog

APRIL 22, 2013

Anyone involved in marketing knows the importance of generating quality leads for their sales team. Webinars and videos can be a highly effective tool when used as part of a larger marketing strategy, but many marketers don’t think to include them in their lead nurturing tracks.

Thought Leadership 134

Thought Leadership Event Marketing Education eBook 134

Martech

SEPTEMBER 1, 2023

Want to find out the latest content marketing strategies? Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments. Events Marketing Whether it’s digital or F2F, these folks know how to make your events happen.

Event Marketing 113

Event Marketing Analytics Email Marketing Content Marketing 113

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

He then covered data from his comprehensive report on the state of digital marketing. One of the points that he shared was almost unbelievable—half of the marketers that responded to his survey didn’t have a defined digital marketing strategy. Marketers also often lack the time or skills.”.

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Everyone is now trying to read the future of events with marketers reluctant to abandon the huge reach of virtual but missing the true connections of in-person.

CMO 98

CMO Event Marketing Global Marketing Marketers 98

Martech

DECEMBER 3, 2024

B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.” On the contrary, that remains “a given for your go-to-market strategy,” as Hopping puts it. ” It’s not a question of abandoning ABM. But there is a sense that a new category is developing.

Marketers 115

Marketers Marketing Advertisers Advertising 115

Hubspot Marketing

JUNE 24, 2022

Marketing can help with that, too. These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Adobe Experience Cloud Blog

AUGUST 27, 2015

You’ll get a chance to meet with 20+ other marketing solutions that will help make your marketing dream a reality. Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more? Exclusive Content.

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Pharmaceutical 100

Pharmaceutical Event Marketing Health Promotion 100