Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 106

Event Marketing Marketers Marketing PR 106

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 121

CMO Traditional Marketing Communications Marketers 121

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Lusha

MAY 23, 2023

Events are still a hugely important part of marketing strategy– 79% of marketers in the U.S. use event marketing to generate leads. But finding the right audience and getting actual quality leads from an event can feel like fumbling around in the dark. Yep, we’re talking about intent signals.

Event Marketing 52

Event Marketing Marketers Marketing Personalized Marketing 52

Adobe Experience Cloud Blog

AUGUST 27, 2015

Let’s put that in perspective…unless you’re currently enrolled in networking or university programs, you’d be hard-pressed to encounter that volume of current marketing education in one place—especially for free. 2) How to Build a Brand That People Love, featuring Virgin America. Exclusive Content.

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86