Event Marketing, Marketing Strategy and Succession Management

Beyond attendance: Unlocking B2B growth with event-led Strategies

Martech

APRIL 1, 2024

Dig deeper: 4 keys to digital events planning Introducing event-led growth (ELG) You’re not wrong to be intimidated by growing your event plan by 12x, but there’s no need to reinvent this wheel — it’s happening across the industry. This trend toward a better metric is driving another movement: event-led growth.

Transform

Transform CMO Food Succession Management

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

JULY 13, 2020

I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce. In a decade, traditional sales, marketing, and customer support will all look much different.

Transform

Transform CMO Direct Mail Global Marketing

Marketing Pro Pulse

Beyond attendance: Unlocking B2B growth with event-led Strategies

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

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