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How to Build a Content Strategy for Event Marketing

Marketing Insider Group

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

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How Gen Z uses social media and what that means for brands

Sprout Social

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. We also expect event marketing and IRL meetups will continue to appeal to Gen Z consumers craving a third space. Sound familiar?

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9 Biggest Event Trends of This Year

Marketing Insider Group

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Currently, around 73% of those making B2B buying decisions are millennials. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads. trillion in the U.S. Why the Change?

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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing. Therefore, aligning marketing messages with genuine value propositions is crucial to avoid disappointing customers.

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The Biggest Event Trends for 2020

Marketing Insider Group

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. AI-powered Chatbots can be used for pre-event marketing and customer service to answer common questions, automate ticketing and follow up leads. Mindfulness and Wellness.

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Master the Art to Finding the Right Referrals

Duct Tape Marketing

Social media is an important part of our daily business and especially with the millennial market, it’s a must to be active. LinkedIn is a powerful networking tool for referral marketing and often underutilized. Give a referral to a business colleague. Not a believer of karma? Everyone has a story. What’s yours?