Remove Event Marketing Remove Millennials Remove Promotion
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How to Build a Content Strategy for Event Marketing

Marketing Insider Group

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Your event is not a one-time event.

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How Gen Z uses social media and what that means for brands

Sprout Social

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. We also expect event marketing and IRL meetups will continue to appeal to Gen Z consumers craving a third space. Sound familiar?

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Why Marketers Should Consider Brand Activations at Festivals in 2019

Adobe Experience Cloud Blog

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. It means an opportunity for promotion during public events and festivals. High ticket prices like those found at this annual event don’t discourage Millenials.

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9 Biggest Event Trends of This Year

Marketing Insider Group

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years.

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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

Addressing the core emotional needs and anxieties that drive FOMO enables marketers to create more effective and empathetic campaigns. While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem.

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13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. This is where experiential marketing comes in. But there are also times when they have nothing to do with a specific event, as you'll see from the examples we picked. The campaign wasn't just memorable.

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The Biggest Event Trends for 2020

Marketing Insider Group

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Networking opportunities are a big attraction for many event attendees, aside from the event itself, so make sure you schedule in plenty of free social time and provide casual spaces that promote interaction.