Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. Outbound is rapidly losing its impact. Others simply don’t respond.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Neil Patel

JULY 28, 2021

Is outbound marketing right for your business? If you’ve got questions about outbound, then you’ve come to the right place. What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand.

Outbound Marketing 142

Outbound Marketing Direct Mail Inbound Marketing Whitepaper 142

Lusha

APRIL 18, 2021

They respond well to your inbound and outbound marketing/sales messages. Case study #3 : Thomson Reuters’ event marketing strategy that achieved a 95% win rate. Each tier had an event marketing component offered to help scale the program. They have a longer, more complex sales cycle.

Whitepaper 52

Whitepaper CRM Marketers Marketing 52