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Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditionalmarketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Experiential and eventmarketing. PR and earned media. How do you get started?
The interconnected nature of SEO, content marketing, social media, and email marketing allows businesses to create holistic digital marketing strategies that resonate with their target audience across various online platforms. These methods include print advertising, broadcast advertising and direct mail marketing.
Integrating Traditional and Modern Approaches Despite digital marketing often being the center of attention, traditionalmarketing techniques continue to be relevant. The Role of Print and EventMarketing While digital platforms offer expansive reach, nothing beats the personal touch of print marketing.
TLDR: The packaging industry was leaning on traditionalmarketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).
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