Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 106

Event Marketing Marketers Marketing PR 106

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom.

Event Marketing 121

Event Marketing Logistics Retail Marketers 121

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Assign an event manager to be your point person throughout the day. Create a cohesive event look and feel.

Event Marketing 122

Event Marketing Logistics Direct Mail Promotion 122

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

Event Marketing 101

Event Marketing Millennials Fashion Marketers 101

SmartBrief - Marketing

OCTOBER 21, 2024

This includes but is not limited to placing relevant keywords throughout the website, creating high-quality content and making sure it’s mobile-friendly. Your event is focused on marketing your business. Event marketing is about getting people to attend and promoting your brand, product, or service.

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Customer Customer loyalty Event Marketing Promotion 105

Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Event Marketing 84

Event Marketing Marketers Marketing Place 84

Marketing Insider Group

FEBRUARY 12, 2020

The post The Biggest Leadership Conferences Taking Place in 2020 appeared first on Marketing Insider Group. Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today and generate more traffic and leads for your business.

Place 21

Place Transform Entertainment Food 21

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

Event Marketing 59

Event Marketing Marketers Marketing Energy 59

Hubspot Marketing

NOVEMBER 15, 2024

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. Digital marketing like SEO, email, and social media.

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CMO Traditional Marketing Communications Marketers 127

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Event Marketing b2b' Why should I consider one?

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Event Marketing Thought Leadership Energy Place 134

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

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Price Event Marketing User-Generated Education 143

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Having backup plans in place is critical for success.

Thought Leadership 167

Thought Leadership Event Marketing Marketers Marketing 167

Lusha

MAY 23, 2023

Events are still a hugely important part of marketing strategy– 79% of marketers in the U.S. use event marketing to generate leads. But finding the right audience and getting actual quality leads from an event can feel like fumbling around in the dark. Yep, we’re talking about intent signals.

Event Marketing 52

Event Marketing Marketers Marketing Personalized Marketing 52

Adobe Experience Cloud Blog

MARCH 11, 2015

Check out our infographic to see our top choices of sessions, activities surrounding the event, and great places in Austin to chill out, relax, and grab a margarita on the go! Event Marketing Infographic b2b Consumer' And to learn more about what Marketo has in store for SXSW check out our microsite.

Thought Leadership 134

Thought Leadership Event Marketing Price Digital Marketing 134

Adobe Experience Cloud Blog

APRIL 22, 2013

With the millions of potential leads floating in cyberspace, it is necessary to concentrate your lead nurturing efforts on those who are interested in buying in the first place. Ask yourself if a particular asset encourages awareness, engagement or action and place it accordingly. Event Marketing Lead Nurturing Modern B2B Marketing'

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Thought Leadership Event Marketing Education eBook 134

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. And we at Splash aren’t the only ones who know it. Rest easy knowing your data is accurate.

Logistics 133

Logistics Event Marketing Thought Leadership CRM 133

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

In addition, events and their parties are a great place to make connections for future partner collaborations. Events for Everyone! How Industry Conferences Shape Your Organization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Event Marketing Customer Journey New Technology 134

Adobe Experience Cloud Blog

JANUARY 11, 2013

Create Banner Ads And Place Them Your Website. Once a new content piece has been completed, create an engaging banner ad or tile illustrating the content and place it throughout your website, particularly your homepage. Check out the example below of a blog post that was written to promote our Definitive Guide to Event Marketing.

Promotion 134

Promotion Thought Leadership eBook Event Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

To understand what makes great swag, you’ve got to understand why swag is an effective marketing tool in the first place. Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing.

Thought Leadership 134

Thought Leadership Event Marketing Food Promotion 134

Adobe Experience Cloud Blog

AUGUST 27, 2015

Let’s put that in perspective…unless you’re currently enrolled in networking or university programs, you’d be hard-pressed to encounter that volume of current marketing education in one place—especially for free. Only one place that I can think of immediately…at Marketing Nation Online!

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display.

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Marketers 134

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Event Marketing 123

Event Marketing Transform User-Generated Management 123

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. Event Marketing b2b Consumer'

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 40

Event Marketing Marketing Strategy Management Marketers 40

Martech

SEPTEMBER 1, 2023

This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology. Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments.

Event Marketing 113

Event Marketing Analytics Email Marketing Content Marketing 113

Marketing Insider Group

NOVEMBER 21, 2022

The workers of next year and beyond favor a more balanced approach – working smarter rather than harder, with more importance placed on the value of mental health and general wellness. What does this have to do with events? Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

Adobe Experience Cloud Blog

JUNE 3, 2014

The quality of your speakers is the first place you should spend your time. 4 Ways to Make Your Virtual Events Go Off Without A Hitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' This will be the biggest draw for your audience.

Thought Leadership 134

Thought Leadership Event Marketing Place Marketers 134

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Event Marketing 101

Event Marketing Place Analytics Management 101

Hubspot Marketing

JUNE 7, 2018

To organize your contacts and automate an effective sales and marketing process, it’s important you have a CRM -- but if you’re a small company just starting out, you might not feel ready to implement a fully-established CRM with all the features. This CRM template is a great place to get your feet wet. Event Marketing Timeline.

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CRM Finance Customer Acquisition PR 145

Adobe Experience Cloud Blog

OCTOBER 10, 2013

Facebook’s “Graph Search” feature has been around for a while ( we covered the initial roll-out last April ), but the update allows users to search status updates, photo captions, check-ins, and comments by geographic location, place, network, or period of time. Extend your social reach.

Thought Leadership 134

Thought Leadership Event Marketing Place Promotion 134

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Marketing Plan 109

Marketing Plan Event Marketing Marketers Marketing 109

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. The most compelling, highest converting web pages share common traits. Now on it’s 7th edition.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Adobe Experience Cloud Blog

JUNE 19, 2013

The Inside Sales Virtual Summit will take place June 20 and attendance is free. How Co-Marketing Can Expand Your Reach was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' But we’re sure it will be worth it for everybody involved.

Thought Leadership 134

Thought Leadership CMO Marketers Marketing 134

Hubspot Marketing

OCTOBER 17, 2019

Digital strategy: Event marketing. The team with our #WCW @keke at @olay's pre-NYFW kickoff event for her #OlayBodyWashChallenge. Small Girls PR is a boutique PR company based in New York, and one of the company's talents is throwing amazing events for their clients, like Olay. It also rocks at word-of-mouth marketing.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? So though your company’s field events may cater to much fewer people, the point is that these folks are there in the first place specifically to get to know your brand better.

Thought Leadership 134

Thought Leadership Food Event Marketing Management 134

Businesses Grow

JUNE 20, 2022

No matter how niche or quirky your interest, there is a place on the web for your customers. This is both a good thing and a bad thing for marketers. Connecting to customers in a hundred places instead of three takes more effort, but this also provides more direct and relevant customer connections. How can you absorb it all?

Direct Mail 145

Direct Mail Manufacturing Communications Marketers 145

Adobe Experience Cloud Blog

APRIL 22, 2015

Inspirational keynotes from Marketo CEO Phil Fernandez, Arianna Huffington, John Legend, and Salman Khan set the tone for the hundreds of sessions, meetings, and connections that took place. Event Marketing b2b Consumer' Speakers That Inspired.

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Thought Leadership Energy Marketers Marketing 130