Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Having backup plans in place is critical for success.

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Adobe Experience Cloud Blog

NOVEMBER 4, 2014

In addition, events and their parties are a great place to make connections for future partner collaborations. Events for Everyone! How Industry Conferences Shape Your Organization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer'

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Adobe Experience Cloud Blog

DECEMBER 19, 2017

Artificial intelligence built for marketers , account-based marketing , and machine learning are three technologies to keep your eye on in 2018. Technology affects every aspect of today’s marketing team. From content to events, marketers should always expect new tech is on the horizon. Content & Channels.

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Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display.

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Adobe Experience Cloud Blog

JANUARY 11, 2013

How do you get your thought leadership pieces to your audience? Promotional channels include email campaigns, events and social media. Create Banner Ads And Place Them Your Website. Check out the example below of a blog post that was written to promote our Definitive Guide to Event Marketing.

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Adobe Experience Cloud Blog

JUNE 19, 2013

On June 20, we are bringing together the top minds in sales and marketing for an all-day virtual summit. Everybody who participates will earn exposure and get the chance to showcase their thought leadership and expertise. The more we all help one another promote the event, the more we’ll all win. Event Marketing'

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Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? So though your company’s field events may cater to much fewer people, the point is that these folks are there in the first place specifically to get to know your brand better.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. Event Marketing b2b Consumer'

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Marketing Insider Group

JANUARY 26, 2021

LinkedIn is the most beneficial for B2B marketers thanks to its extensive retargeting features, while Facebook suits B2C marketers. 67% of buyers say an internet search is the first place they go to find content. Thought Leadership. Another 55% say they’re focusing more on thought leadership content.

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Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Event Marketing Lead Nurturing Modern B2B Marketing'

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Adobe Experience Cloud Blog

NOVEMBER 25, 2013

To understand what makes great swag, you’ve got to understand why swag is an effective marketing tool in the first place. Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing.

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Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. The post Is Your Marketing Data Missing Your Most Powerful Data Set?

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Adobe Experience Cloud Blog

APRIL 22, 2015

Inspirational keynotes from Marketo CEO Phil Fernandez, Arianna Huffington, John Legend, and Salman Khan set the tone for the hundreds of sessions, meetings, and connections that took place. Event Marketing b2b Consumer' Speakers That Inspired.

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Adobe Experience Cloud Blog

AUGUST 20, 2015

Enter the all-marketer solution to networking, education, and general getting-your-creative-juices-flowing—a virtual event that you can attend from your desk (or couch with your cat) that puts the minds of 30,000 marketers in one place, discussing the challenges, skills, and possibilities that you care about.

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Adobe Experience Cloud Blog

JUNE 3, 2014

The quality of your speakers is the first place you should spend your time. 4 Ways to Make Your Virtual Events Go Off Without A Hitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' This will be the biggest draw for your audience.

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Adobe Experience Cloud Blog

MAY 20, 2015

According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% In a statement on Bar Luce’s official website, Anderson said the café certainly has the potential to be a movie set, though he thinks “it would be an even better place to write a movie”.

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Adobe Experience Cloud Blog

OCTOBER 10, 2013

Facebook’s “Graph Search” feature has been around for a while ( we covered the initial roll-out last April ), but the update allows users to search status updates, photo captions, check-ins, and comments by geographic location, place, network, or period of time. Extend your social reach. Will Facebook’s New Graph Search Live Up to the Hype?

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Adobe Experience Cloud Blog

DECEMBER 17, 2018

Marketers around the globe have issues aligning with their sales teams to create a true partnership. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was in creating a sales and marketing partnership to better facilitate alignment.

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Adobe Experience Cloud Blog

MARCH 29, 2017

Throughout my 20 years in marketing, I have been to many conferences. As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. I will fully admit that I am a total swag hoarder.

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Adobe Experience Cloud Blog

JULY 1, 2013

All of you marketers out there who have set up these types of campaigns for your event marketing understand how crazy this can be. That agenda appears in multiple places throughout our program, including the landing page and the ICS file that people save to their calendar. Marketing Automation' We used tokens.

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Martech

AUGUST 15, 2023

That’s a great place to start, but the CDP space is constantly evolving. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing. Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K LinkedIn: Greg Krehbiel (2.3K He is the author of “76.5 In your inbox.

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Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Here are some questions to get you started: When is the event taking place and where? Thought Leadership Presentations. Stick to your guns, know what’s important for achieving your goals, and get the answers that you desire. Where do you find the most engagement? Some common options include: Roundtables. Case Studies.

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Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

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Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

The location, with easy click-through for driving instructions, the schedule of the event, information on parking, public transport, hotels, etc. For larger events, a floorplan is useful, so people can easily find exhibitor booths, rooms, and other useful places – think restrooms, bars, and elevators. Event Marketing'

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Adobe Experience Cloud Blog

MARCH 31, 2014

Here are some places to start with your own delivery: Pace yourself. Check out our own Glen Lipka’s session, “How to Give a Great Presentation” next Wednesday at Marketo’s Marketing Nation Summit. Event Marketing' In this exercise, the point was to learn about our verbal and physical ticks.

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Marketing Insider Group

APRIL 28, 2021

If other prominent names in your industry cite your articles in their content, it places you in a position of authority. So, you’ll want to create thought leadership content that others in your industry or related industries will find valuable. Google looks at reputation from both a user’s and industry influencers’ perspectives.

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Adobe Experience Cloud Blog

OCTOBER 2, 2015

For instance, this past weekend I went camping, and for those of you who know me, you know that the whole sleeping-in-a-tent-and-singing-songs-around-the-campfire routine isn’t my cup of tea…well, unless this is all taking place under the roof of the Four Seasons.

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Rock Content

SEPTEMBER 18, 2016

Data allows you to analyze the market, segment your audience, develop a positioning strategy, and create customized messages for targeted prospects. Once you have your strategy in place and understand your target prospective clients, how do you reach them? The question becomes – how do you make the best use of all your data?

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Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late.

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Adobe Experience Cloud Blog

MAY 7, 2014

Yelp was all over the place. At this point, you may be saying “What the heck does story this have to do with marketing? Integrated Marketing. But the true power of continuous marketing emerges when you integrate those tactics. There are plenty of integrated marketing opportunities for a business like Captain’s.

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Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. During the Event.

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Adobe Experience Cloud Blog

FEBRUARY 12, 2014

As marketers, we’re always looking for the perfect time to send an email – if we’re sending to a personal email address, we send it outside of work hours; if we’re sending to a work email, we’ll send it during the workday. Marketers know that digital campaigns result in the highest ROI, but that doesn’t mean they should look cheap.

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Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

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Marketing Insider Group

MAY 5, 2021

Understanding your goals for the event will help you better communicate expectations and keep everyone on track and focused throughout your time together. Use the Right Content in the Right Places. Virtual event attendees expect to consume content tailored to their specific needs. Virtual Events Attract Top-of-Funnel Prospects.

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Marketing Insider Group

JUNE 29, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. How do GDS Digital Summits work?

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Martech

MAY 18, 2023

Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. It’s important to have a solid strategy in place for attracting and engaging qualified attendees to ensure that your virtual event is a success.

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Adobe Experience Cloud Blog

FEBRUARY 25, 2019

But you can also go one step further and make your customers the star of your video marketing. Share your culture: Is your company a great place to work? Create In-Person Events. Event marketing is another initiative that can seem expensive. Use video to tell their story. . But it doesn’t have to be!

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