Adobe Experience Cloud Blog

MARCH 11, 2015

Check out our infographic to see our top choices of sessions, activities surrounding the event, and great places in Austin to chill out, relax, and grab a margarita on the go! Event Marketing Infographic b2b Consumer' And to learn more about what Marketo has in store for SXSW check out our microsite.

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Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? ). Only one place that I can think of immediately…at Marketing Nation Online!

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Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. The post Is Your Marketing Data Missing Your Most Powerful Data Set?

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Logistics Event Marketing CRM Thought Leadership 133

Martech

MAY 18, 2023

Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. It’s important to have a solid strategy in place for attracting and engaging qualified attendees to ensure that your virtual event is a success.

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Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Event Marketing b2b' Why should I consider one?

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Adobe Experience Cloud Blog

DECEMBER 17, 2018

Marketers around the globe have issues aligning with their sales teams to create a true partnership. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was in creating a sales and marketing partnership to better facilitate alignment.

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Adobe Experience Cloud Blog

NOVEMBER 4, 2014

In addition, events and their parties are a great place to make connections for future partner collaborations. Events for Everyone! How Industry Conferences Shape Your Organization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer'

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Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

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Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? So though your company’s field events may cater to much fewer people, the point is that these folks are there in the first place specifically to get to know your brand better.

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Adobe Experience Cloud Blog

MARCH 29, 2017

Throughout my 20 years in marketing, I have been to many conferences. As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. I will fully admit that I am a total swag hoarder.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. Event Marketing b2b Consumer'

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Adobe Experience Cloud Blog

APRIL 22, 2015

Inspirational keynotes from Marketo CEO Phil Fernandez, Arianna Huffington, John Legend, and Salman Khan set the tone for the hundreds of sessions, meetings, and connections that took place. Event Marketing b2b Consumer' Speakers That Inspired.

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Marketing Insider Group

APRIL 28, 2021

If other prominent names in your industry cite your articles in their content, it places you in a position of authority. So, you’ll want to create thought leadership content that others in your industry or related industries will find valuable. Google looks at reputation from both a user’s and industry influencers’ perspectives.

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Adobe Experience Cloud Blog

AUGUST 20, 2015

Enter the all-marketer solution to networking, education, and general getting-your-creative-juices-flowing—a virtual event that you can attend from your desk (or couch with your cat) that puts the minds of 30,000 marketers in one place, discussing the challenges, skills, and possibilities that you care about.

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Marketing Insider Group

JUNE 29, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. How do GDS Digital Summits work?

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Adobe Experience Cloud Blog

MAY 20, 2015

According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% In a statement on Bar Luce’s official website, Anderson said the café certainly has the potential to be a movie set, though he thinks “it would be an even better place to write a movie”.

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Adobe Experience Cloud Blog

JUNE 19, 2013

On June 20, we are bringing together the top minds in sales and marketing for an all-day virtual summit. Everybody who participates will earn exposure and get the chance to showcase their thought leadership and expertise. The more we all help one another promote the event, the more we’ll all win. Event Marketing'

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Adobe Experience Cloud Blog

NOVEMBER 25, 2013

To understand what makes great swag, you’ve got to understand why swag is an effective marketing tool in the first place. Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing.

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Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. During the Event.

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Adobe Experience Cloud Blog

JANUARY 11, 2013

How do you get your thought leadership pieces to your audience? Promotional channels include email campaigns, events and social media. Create Banner Ads And Place Them Your Website. Check out the example below of a blog post that was written to promote our Definitive Guide to Event Marketing.

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Rock Content

SEPTEMBER 18, 2016

Data allows you to analyze the market, segment your audience, develop a positioning strategy, and create customized messages for targeted prospects. Once you have your strategy in place and understand your target prospective clients, how do you reach them? The question becomes – how do you make the best use of all your data?

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Content Marketing Thought Leadership Marketers Marketing 99

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late.

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Adobe Experience Cloud Blog

JUNE 3, 2014

The quality of your speakers is the first place you should spend your time. 4 Ways to Make Your Virtual Events Go Off Without A Hitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' This will be the biggest draw for your audience.

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Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Event Marketing Lead Nurturing Modern B2B Marketing'

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Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. The post Is Your Marketing Data Missing Your Most Powerful Data Set?

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Logistics Event Marketing CRM Thought Leadership 51

Adobe Experience Cloud Blog

OCTOBER 10, 2013

Facebook’s “Graph Search” feature has been around for a while ( we covered the initial roll-out last April ), but the update allows users to search status updates, photo captions, check-ins, and comments by geographic location, place, network, or period of time. Extend your social reach. Will Facebook’s New Graph Search Live Up to the Hype?

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Marketing Insider Group

MAY 5, 2021

Understanding your goals for the event will help you better communicate expectations and keep everyone on track and focused throughout your time together. Use the Right Content in the Right Places. Virtual event attendees expect to consume content tailored to their specific needs. Virtual Events Attract Top-of-Funnel Prospects.

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Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Here are some questions to get you started: When is the event taking place and where? Thought Leadership Presentations. Stick to your guns, know what’s important for achieving your goals, and get the answers that you desire. Where do you find the most engagement? Some common options include: Roundtables. Case Studies.

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Adobe Experience Cloud Blog

JULY 1, 2013

All of you marketers out there who have set up these types of campaigns for your event marketing understand how crazy this can be. That agenda appears in multiple places throughout our program, including the landing page and the ICS file that people save to their calendar. Marketing Automation' We used tokens.

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Exposure Ninja

OCTOBER 16, 2023

Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles. This includes conferences, conventions, experience marketing and more. You can now run region-focused TV adverts with some channels.

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Adobe Experience Cloud Blog

FEBRUARY 25, 2019

But you can also go one step further and make your customers the star of your video marketing. Share your culture: Is your company a great place to work? Create In-Person Events. Event marketing is another initiative that can seem expensive. Use video to tell their story. . But it doesn’t have to be!

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Adobe Experience Cloud Blog

JANUARY 21, 2016

This also includes developing a greater alignment between marketing and sales. Stacey Thornberry, Enterprise Field Marketing. What this means for you: Don’t worry event marketers—tradeshows aren’t disappearing completely! Tradeshows are still important for broad-reach marketing.

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Martech

JULY 28, 2021

Panasonic teamed up with virtual production company DisruptAR to create a virtual event with augmented reality using the Panasonic AW-HE42 video camera and green screen technology. The event took place on Microsoft Teams.

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Food Thought Leadership Manufacturing Analytics 111

Adobe Experience Cloud Blog

OCTOBER 2, 2015

For instance, this past weekend I went camping, and for those of you who know me, you know that the whole sleeping-in-a-tent-and-singing-songs-around-the-campfire routine isn’t my cup of tea…well, unless this is all taking place under the roof of the Four Seasons.

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Set Up

MARCH 19, 2024

Grinstead: In my experience, Marketing is a field dominated by women and that's made it, in many ways, a great place to grow a career as a woman. Still, in the industry, leadership positions historically went to men. I was lucky to come up in marketing as that was changing. I’d also say to support other women.

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Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

The location, with easy click-through for driving instructions, the schedule of the event, information on parking, public transport, hotels, etc. For larger events, a floorplan is useful, so people can easily find exhibitor booths, rooms, and other useful places – think restrooms, bars, and elevators. Event Marketing'

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Adobe Experience Cloud Blog

MARCH 31, 2014

Here are some places to start with your own delivery: Pace yourself. Check out our own Glen Lipka’s session, “How to Give a Great Presentation” next Wednesday at Marketo’s Marketing Nation Summit. Event Marketing' In this exercise, the point was to learn about our verbal and physical ticks.

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