Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

MARCH 1, 2013

Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. You’ll need a different PR strategy based on whether you are hosting or sponsoring an event, but for both you need to formulate a solid plan.

PR 134

PR Whitepaper Promotion Customer 134

Hubspot Marketing

JUNE 7, 2018

Event Marketing Timeline. The event marketing template offers organization and structure if you’re implementing an upcoming business event or campaign. Hopefully, simply visualizing what needs to get done first will alleviate time-management stress.

CRM 145

CRM Finance Customer Acquisition PR 145

Hubspot Marketing

AUGUST 9, 2018

Growth marketing takes into account the fact that retention is a major factor of growth and therefore prioritizes both customer success and customer acquisition. Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Event Marketing.

PR 145

PR Non-Profit Marketers Marketing 145

Martech

JANUARY 2, 2024

A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. Product marketing and strategy. Event marketing and PR.

PR 134

PR User-Generated Fashion Marketers 134

Hubspot Marketing

JANUARY 7, 2024

Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients. Event marketing brings together your community, delights your customers, and puts a friendly face to your brand name — especially for B2B marketers.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Marketing Insider Group

JANUARY 26, 2021

PR & Social Media. The key is to think of your content as a PR tool and social media as the promotional channel. Traditional Marketing Channels. Traditional marketing methods have been a staple in the industry for decades and most are still in use.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Hubspot Marketing

MARCH 9, 2023

Events Press releases are an important component of event marketing to attract promotion from news outlets and other media sources. If you're publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., or 3 p.m., or 5 p.m.). The reason?

PR 145

PR Transform User-Generated Promotion 145

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketers 134

Hubspot Marketing

JUNE 24, 2022

As you choose and establish your marketing channels, pay attention to their measurable performance indicators. Here's a list of examples from our list of marketing strategies below: Marketing Strategy. Email marketing. Event marketing. Video marketing. Content marketing. Performance Indicator.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics.

Transform 105

Transform PR Marketers Marketing 105

OnPassive Marketing

SEPTEMBER 13, 2022

PR Campaigns. You can hire a PR firm to create publicity for you or try to generate publicity yourself by issuing press releases or setting up a blog. Event Marketing. Event marketing is one of the famous traditional marketing techniques to attract and engage the audience. Content Marketing.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete.

Branding 52

Branding PR Copywriting Logistics 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Event Marketing including Webinars From attracting attendees to registration administration to post-event follow up, the event management lifecycle can be laborious. Event marketing capabilities streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up.

CRM 132

CRM Analytics Marketers Marketing 132

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What is it, exactly? Social media?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Exposure Ninja

OCTOBER 16, 2023

Get Weekly Marketing Tips Join 20,000+ marketers Marketing tips direct to your inbox First Name * Email Address * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This includes conferences, conventions, experience marketing and more.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hubspot Marketing

NOVEMBER 8, 2023

For example, this could mean signing up for a newsletter, posting a photo with a specific hashtag, purchasing a product, signing up for a giveaway, or attending another event. Don't be afraid to do PR. The media will be your friend in getting the word out.

COS 105

COS Food Transform Direct Mail 105

Welcome Software

MAY 3, 2022

Social media marketing : Through platforms like Facebook, Twitter, LinkedIn, Pinterest, and more, businesses can connect with their audience, share content, run ad campaigns, and engage in real-time conversations. Event marketing: For businesses that thrive on face-to-face interactions, hosting or sponsoring events can be a strategic move.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Adobe Experience Cloud Blog

MARCH 9, 2015

Here are some examples of how to get other channels and team members involved: Social: For those you that work for companies that are very demand generation focused (it’s all about the new names), social is a great way for you to attract a wider audience for your event. Event Marketing b2b B2C'

PR 132

PR Thought Leadership B2C Food 132

Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Create a Solid Social Media Strategy.

Thought Leadership 124

Thought Leadership PR Promotion Place 124

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. It includes newsletters, discount offers, company updates and more.

PR 52

PR Marketers Marketing User-Generated 52

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketers 137

Exposure Ninja

OCTOBER 2, 2023

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

PR 52

PR Marketers Marketing Promotion 52

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketers 70

Marketing Insider Group

JANUARY 6, 2020

Marketing and PR professionals, company leaders, and content creators and managers will all get valuable insights and education from this conference. It’s created for anyone who develops content strategy both as a source of inspiration and to give you practical ideas you can take back and implement in your own business.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketers 52

Econsultancy

DECEMBER 13, 2021

Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% 97% of event marketers believe hybrid events are the future.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JULY 9, 2024

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity.

Event Marketing 75

Event Marketing Logistics Whitepaper Marketers 75

Search Engine Land

SEPTEMBER 11, 2024

There are so many great ways to do this, from your organic social strategy to your PR strategy. At a recent event, marketing leaders discussed the growing importance of authenticity. Balancing the business voice with strong individual leaders who are willing to speak out can boost your impact even more.

Branding 81

Branding User-Generated Communications PR 81