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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing. Let’s get started.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to salesforce.com. But the PR team exponentially multiplied the incident’s value to salesforce.com. Event Marketing. Social and Search Marketing.

PR 134
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The secrets of successful martech event marketing

Martech

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

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The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2019

Hubspot Marketing

Small Girls PR. Digital strategy: Event marketing. The team with our #WCW @keke at @olay's pre-NYFW kickoff event for her #OlayBodyWashChallenge. A post shared by Small Girls PR (@smallgirlspr) on Oct 9, 2019 at 8:23am PDT. A post shared by Small Girls PR (@smallgirlspr) on Oct 9, 2019 at 8:23am PDT.

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How to align teams early with a strategic event workshop

Martech

Traditionally, the events team owned the planning process, only looping in other teams about four months before showtime. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. PR and media relations : Broadcasters extending your reach.

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records.

Logistics 174
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Dominate Your Next Event With a Great Public Relations Strategy

Adobe Experience Cloud Blog

Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. You’ll need a different PR strategy based on whether you are hosting or sponsoring an event, but for both you need to formulate a solid plan.

PR 134